Canada Color Cosmetics Market Overview, 2028

The growth of the Canadian colour cosmetics industry accelerated in the mid-20th century with the rise of mass production and advertising. Large multinational companies entered the Canadian market and established a strong presence through aggressive advertising campaigns. The history of colour cosmetics in Canada dates back to the early 20th century. In the early years, the color cosmetics industry in Canada was dominated by small, independent businesses that produced handmade products. Many of these businesses were run by women, who created their own formulations and sold their products through word-of-mouth and local stores. In the early days, the Canadian government implemented strict regulations on cosmetics products, including requirements for ingredient labelling and testing. This led to the growth of the natural and organic cosmetics industry in Canada as consumers became more aware of the potential health risks associated with certain ingredients. The Canadian colour cosmetics market is diverse and includes a wide range of products, from mass-market brands to niche natural and organic companies. Many Canadian consumers are interested in products that are cruelty-free, environmentally friendly, and made with natural ingredients.

According to the research report "Canada Colour Cosmetic Market Overview, 2028," published by Bonafide Research, The Canada Color Cosmetic market is projected to reach market size of above USD 3 Billion by 2028. Based on the report, the product types include face makeup, eye makeup, lip makeup, nail products, and hair colour products. In Canada, face makeup products have the highest market shares in the country. The face makeup is further divided into sub-segments, including blushers, foundation; loose face powder, concealers, and other facial products. In Canada, foundations hold the largest market share in face makeup products. Because foundation is a versatile product that can be used to even out skin tone, cover blemishes, and create a smooth canvas for other makeup products, As such, it is often seen as an essential product in many makeup routines, particularly for those who want a more polished and professional look. Lose-face powder will grow at the highest CAGR rate. Loose face powders are often perceived as more natural and lightweight compared to other types of face powders, such as pressed powders. This can be particularly appealing to consumers who prefer a more natural-looking makeup finish or those with sensitive skin who may be looking for a gentle, non-irritating product.

Based on the eye makeup segments, these include eye liners and pencils, mascara, eye shadow, and other eye makeup products. Eyeliner and pencil cover the highest market share in the Canadian market. One trend in eye liner that has been observed in Canada is the rise of graphic eyeliner looks. This includes bold lines, graphic shapes, and unconventional placements of liner on the eye. This trend allows for more creative expression and experimentation with makeup looks and has been popularised by social media influencers and celebrities. Another trend in eye liner that has gained popularity in Canada is the use of colourful liners. Bright and vibrant hues such as blue, green, and purple have been seen on the runways and in editorial makeup looks. This trend allows for a playful and fun approach to eye makeup and can add a pop of colour to a more neutral makeup look. Based on the lip product segment, which includes lipsticks, lip gloss, lip liners, pencils, and other lip products, In Canada, lip sticks have the highest market share in the country. Based on the nail product, there are nail paints, nail polish, nail removers, nail treatment/Strengtheners, and other nail products. In Canada, nail polishes have the highest market share. In the future, nail treatments and Strengtheners will grow at the highest CAGR rate.

There are several government initiatives and regulations in Canada that affect the colour cosmetics market. Health Canada is responsible for regulating cosmetics in Canada, including colour cosmetics. They have specific requirements for labelling, ingredient safety, and product claims to ensure that cosmetics sold in Canada are safe for consumers to use. Companies that manufacture or import cosmetics must comply with these regulations. The Canadian Cosmetic Regulations (CCR) provide guidelines for the safety and labelling of cosmetics sold in Canada. The regulations require manufacturers and importers to disclose a complete and accurate list of ingredients, ensure that the product is safe for use, and provide information on how to use the product safely. The Consumer Product Safety Act (CPSA) is a federal law that regulates consumer products, including cosmetics. It requires manufacturers and importers to report any safety concerns or defects with their products to Health Canada and to take appropriate action to protect consumers. Health Canada maintains a Cosmetic Ingredient Hotlist, which lists ingredients that are prohibited or restricted for use in cosmetics in Canada due to safety concerns. Manufacturers and importers are required to check the hotlist before selling a cosmetic product in Canada.

Based on the hair colour segments, which include permanent and temporary hair colour in Canada, permanent hair colour has the highest market share in the country. In Canada One trend in permanent hair colour is the growing popularity of natural-looking shades. Many consumers are seeking out hair colours that look more natural and blend seamlessly with their existing hair colour. This trend includes shades such as balayage, ombre, and highlights, which create a more subtle and natural effect. Based on end users, which include men and women, in Canada, women are using more colour cosmetics. Colour cosmetics allow women to express themselves and showcase their individuality. Makeup can be a form of self-expression and a way for women to experiment with different looks and styles. As well, social media has played a significant role in the rise of colour cosmetics. Platforms like Instagram and YouTube have made makeup tutorials and reviews easily accessible, which has led to an increase in interest and demand for makeup products. In Canada, people purchase colour cosmetics in mass quantities. Rather than to pay for the premium price. Because so many brands in Canada offer colour cosmetics at a mass price with best quality.



Considered in this report

• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Canada Color Cosmetics with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products (lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.