United Arab Emirates (UAE) Color Cosmetics Market Overview, 2028

The colour cosmetics market in the UAE is expected to expand grow substantially. Colour cosmetics are being driven by rising concerns about reducing age-related skin imperfections and improving the quality of lifestyles among the younger generation, product improvements in colour cosmetics, growing beauty, and the personal care sector. Furthermore, there is a growing emphasis on looking polished and well-put-together among UAE residents, which is increasing per capita expenditure on cosmetic products. As consumers spend more money, there is a greater demand for organic and halal cosmetics. The organic and halal beauty markets have expanded significantly in recent years. Social media is becoming increasingly prominent, with many players promoting their businesses through blogs, tutorials, and grassroots marketing. Consumers are increasingly buying things after reading about them on social media websites and blogs. The number of consumers who routinely buy things on the internet will increase in the future years. Despite the popularity of mall shopping in the UAE, many brand owners prefer to market their image and products online.

According to the research report "UAE Color Cosmetic Market Overview, 2028," published by Bonafide Research, the UAE Color Cosmetic Market is expected to grow at CAGR of 5.13% from 2023 to 2028. Attractive packaging, increasing consumer awareness about personal care, and growing fashion trends are expected to drive the market for color cosmetics. Furthermore, sales of color cosmetics through e-commerce are also anticipated to grow significantly over the forecast period. Also, the market is growing because of the numerous advantages of color cosmetics products, including anti-aging and anti-tan properties. Furthermore, the market is being driven forward by the surge in female consumers' need for cosmetic products. Also, the rising popularity of high-end lifestyles and personal grooming has increased consumer demand for color cosmetic products due to increased purchasing power. Trending skincare and color cosmetics elements include pulverized bamboo, seaweed, venom, and Tremella mushrooms. K-Beauty, a category of color cosmetics made from the organic materials, has grown quickly in recent years. Multiple benefit cosmetic products, including anti-aging creams and lotions with UV protection, are the main drivers of the facial makeup market. Innovations in this sector, such as developing foundations that offer light-capturing crystals, also contribute to the market's expansion.

Based on product type, the market is segmented into facial colour products, nail colour goods, hair colour products, lip products, and eye makeup products. Most of the market share is held by facial colour products. Furthermore, there are different sub-categories of facial colour products, such as Foundation, loose face powder, concealers, blush, and other facial products (primer). The Loose Face powder is expected to grow with highest CAGR during the anticipated period. The hot and humid climate of the region can make it challenging to keep makeup in place throughout the day, and loose face powder can help to set foundation and prevent it from melting or sliding off the face. Furthermore, many consumers in the UAE are interested in achieving a natural, dewy look, and loose face powder can help to achieve this by providing a subtle, matte finish that doesn't look too heavy or cakey. In addition, there is a growing trend in the UAE towards using multi-functional products that can serve multiple purposes, and loose face powder is often seen as a versatile product that can be used in a variety of ways, such as to set foundation, mattify oily areas, or even as a dry shampoo.

Based on Lip product, the market is divided into lip sticks, lip gloss, lip liners and other lip products (lip primer, lip plumber). The lip stick holds the highest market share and is dominating the market in UAE. Lipstick has cultural significance in UAE and is often worn on special occasions like weddings and festivals. It is also a popular everyday product among women. Lipstick comes in a wide variety of shades, finishes, and textures, making it a versatile product that can be used to create different looks. The market is divided into specialty stores, brand outlets, online channels, and convenience stores based on distribution channels. Specialty stores hold the majority of the market share, while the online channel is likely to develop at the fastest CAGR throughout the forecast period. UAE has a high level of smartphone and internet penetration, and technology use is growing, making it easier for people to shop online. Furthermore, online shopping provides consumers with convenience because they can shop from the comfort of their homes rather than having to travel to physical stores.

Several events are organized in the UAE to promote colour cosmetics products, Dubai Beauty Expo: This event is an international trade fair for beauty products, hair, fragrances, and wellbeing, and is held annually in Dubai. It brings together leading manufacturers, distributors, retailers, and beauty professionals from the region. Abu Dhabi Beauty Week: This event is held annually in Abu Dhabi and is focused on beauty, wellness, and lifestyle. It features exhibitors from the beauty industry and also hosts workshops, seminars, and competitions. Makeup Week Dubai: This is a two-day event focused on makeup trends and techniques, and is held annually in Dubai. The event features workshops, masterclasses, and competitions, and is attended by professional makeup artists, beauty bloggers, and influencers. Beauty Connect Expo: This is an annual beauty trade show held in Abu Dhabi that brings together manufacturers, suppliers, and retailers in the beauty industry.



Recent Developments:
• In July 2022, Dubai-based beauty brand Huda Beauty announced the launch of two new lip products marketed as "injection-free lip enhancers." A combination of warming and cooling agents is used in Silk Balm's new lip balms: the Icy Cryo-Plumping Lip Balm and the Spicy Thermo Plumping Lip Balm.
• In February 2022, in the United Arab Emirates, Vatika launched an Oil Shampoo for hair nourishment and care. This shampoo contains natural ingredients like avocado, hibiscus, and shea butter.
• In October 2021, A Japanese Company specializing in producing women's beauty and wellness products, HRC, chose the United Arab Emirates as its first country in the Gulf area and the Middle East to expand its business.

Considered in this report
• Geography: UAE
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UAE Color Cosmetics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products
• By Shampoo

By Facial Color Products
• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products (primer)

By Nail Products
• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color
• Permanent
• Temporary

By Lip Product
• Lip Sticks
• Lip gloss
• Lip Liners/Pencils
• Other Lip Products (lip primer, lip plumber)

By Eye Product
• Eye Liners/Pencils
• Eye Shadow
• Mascara
• Other Eye Makeup Products (False Eyelashes, Eye Primer)

By Price Range
• Mass
• Premium

By End User
• Women
• Men

By Distribution Channel
• Specialty Stores
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Color Cosmetics industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.