India Color Cosmetics Market Overview, 2028

India color cosmetics market is expected to grow significantly in upcoming time period. The market is anticipated to grow due to growing disposable income leading to increasing purchasing power of the people. Furthermore, the emergence of online retail and increasing inclination of youth towards skin care and other grooming products is another key factor which is expected to drive the color cosmetics market. Moreover, rising consumer awareness and preference to buy advanced color cosmetics products is also propelling the market growth as well. Furthermore, with rise in adoption of western culture, colour cosmetic market of India is one of the fastest growing markets. As the aesthetic appeal in young generation is rising, the penetration of color cosmetic products in the Indian market is increasing. India is expected to be the fastest growing country for the color cosmetics market in Asia-Pacific. There are several well-known and popular colour cosmetics brands in India. Some of them include, Lakme, Maybelline New York, L'Oreal Paris, Revlon, Colorbar, and MAC. Brand endorsements are very common in the Indian colour cosmetics market, and many popular celebrities endorse various makeup brands in the country. Some of the most notable brand endorsements of colour cosmetic products in India are: L'Oreal Paris - Sonam Kapoor, Aishwarya Rai Bachchan, Deepika Padukone, and Shraddha Kapoor, Maybelline New York - Alia Bhatt, Gigi Hadid, and Adriana Lima, Lakme - Kareena Kapoor Khan, Ananya Panday, and Katrina Kaif.

According to the research report "India Color Cosmetic Market Overview, 2028," published by Bonafide Research, the India Color Cosmetic Market is expected to grow at CAGR of 7.22% from 2023 to 2028. Organic colour cosmetics are in high demand. The Indian cosmetics sector is experiencing amazing expansion. Organic product penetration is notable, with many international and domestic firms exploring the opportunity. Furthermore, key players are investing in the development of R&D facilities in order to further customise products to meet the needs of Indian consumers and raise awareness among the middle class. As the Indian economy continues to grow and the middle class expands, more consumers have disposable income to spend on personal grooming and beauty products. Furthermore, Indian society is becoming more accepting of makeup and other beauty products, and this is driving demand for colour cosmetics across different age groups and genders. In addition, as more Indians move to urban areas, there is a growing demand for makeup products that can withstand the hot and humid climate and suit the lifestyles of urban consumers.
There are many events and initiatives that are organized in India to promote the colour cosmetics market Lakme Fashion Week: One of the most prestigious fashion events in India, Lakme Fashion Week showcases the latest trends in Indian fashion, including makeup and beauty looks created by leading makeup artists and brands., India Makeup Show: This event brings together leading makeup artists, beauty professionals, and brands from around the world to showcase the latest trends in makeup and beauty., Beauty India: This is an annual trade fair that showcases the latest products and trends in the beauty and cosmetics industry, including colour cosmetics., Makeup Workshops and Masterclasses: Leading beauty brands and makeup artists often organize workshops and masterclasses to demonstrate the latest makeup techniques and products to consumers and beauty professionals. Social Media Campaigns: Many beauty brands and influencers use social media platforms like Instagram and YouTube to promote their products and engage with consumers.

Based on product type, the market is segmented into facial colour products, nail colour goods, hair colour products, lip products, and eye makeup products. Most of the market share is held by facial colour products. Furthermore, there are different sub-categories of facial colour products, such as Foundation, loose face powder, concealers, blush, and other facial products (primer). The Loose Face powder is expected to grow with highest CAGR during the anticipated period. India is a tropical country with a hot and humid climate in most parts of the year. Loose face powder helps to control sweat and shine, which is especially important during the summer months. Furthermore, Indian skin tones vary widely, and loose face powder is a versatile product that can be used to set makeup and give a smooth finish to the skin without altering its natural tone. In additiom, loose face powder is a relatively affordable product compared to other colour cosmetics products like foundation or eyeshadow, which make it accessible to a wide range of consumers. There is a growing demand for colour cosmetics in rural areas of India, where consumers are more likely to use basic products like loose face powder as compared to more complex products like foundation or concealer.

Based on Lip product, the market is divided into lip sticks, lip gloss, lip liners and other lip products (lip primer, lip plumber). The lip stick holds the highest market share and is dominating the market in India. Lipstick has cultural significance in India and is often worn on special occasions like weddings and festivals. It is also a popular everyday product among women. Lipstick comes in a wide variety of shades, finishes, and textures, making it a versatile product that can be used to create different looks. The market is divided into specialty stores, brand outlets, online channels, and convenience stores based on distribution channels. Specialty stores hold the majority of the market share, while the online channel is likely to develop at the fastest CAGR throughout the forecast period. India has a high level of smartphone and internet penetration, and technology use is growing, making it easier for people to shop online. Furthermore, online shopping provides consumers with convenience because they can shop from the comfort of their homes rather than having to travel to physical stores.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• India Color Cosmetics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products
• By Shampoo

By Facial Color Products
• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products (primer)

By Nail Products
• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color
• Permanent
• Temporary

By Lip Product
• Lip Sticks
• Lip gloss
• Lip Liners/Pencils
• Other Lip Products (lip primer, lip plumber)

By Eye Product
• Eye Liners/Pencils
• Eye Shadow
• Mascara
• Other Eye Makeup Products (False Eyelashes, Eye Primer)

By Price Range
• Mass
• Premium

By End User
• Women
• Men

By Distribution Channel
• Specialty Stores
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Color Cosmetics industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.