Japan Color Cosmetics Market Overview, 2028

The Japanese have been using cosmetics for centuries, with traditional geisha makeup being a popular choice for many. Japanese consumers are known for their high standards when it comes to beauty products and are often willing to pay a premium for quality. The use of natural and organic ingredients in cosmetics is becoming increasingly popular in Japan, with many consumers seeking out products that are kinder to the environment. Japanese consumers are known for their love of skincare, with many incorporating a 10-step skincare routine into their daily lives. One of the major opportunities in the Japanese cosmetic market is the increasing demand for luxury beauty products. The high disposable income of Japanese consumers and their strong affinity for luxury products have led to a surge in demand for high-end cosmetics, especially among young consumers. Additionally, the market is also seeing a growing trend towards "J-beauty," or Japanese beauty products, which are known for their innovation, high quality, and natural ingredients. Social media influencers and celebrity endorsements are also playing a crucial role in driving the demand for colour cosmetics in Japan. In addition, the market is witnessing a shift towards sustainable and eco-friendly packaging as consumers become increasingly concerned about the environmental impact of beauty products.

According to the research report "Japan Color Cosmetic Market Overview, 2028," published by Bonafide Research, The Japan Color cosmetic market is projected to reach market size of USD 3.80 Billion by 2028. The number of working women in Japan has been steadily increasing over the years, and many of these women are willing to invest in high-quality beauty products. Japan has a unique culture that places a high value on beauty and self-care, which has contributed to the growth of the beauty industry in the country. Based on the product types, there are facial colour products, nail products, hair colour products, lip products, and eye makeup products. In Japan, facial colour products are leading the colour cosmetic market. Based on the facial products, which include the foundation, loose face powder, concealers, blush, and other facial products (primer), the foundation accounts for the highest market share. In the Japanese market, there are several trends related to foundation. One of the popular trends is "moisturising foundation," which is formulated with hydrating ingredients to keep the skin moisturised and prevent dryness. Another trend is "long-lasting foundation," which offers prolonged wear and can withstand sweat and humidity. "Natural-looking foundation" that offers light coverage to create a natural and radiant look is also popular among Japanese consumers. In addition, foundations with SPF (sun protection factor) are also in demand in Japan due to high awareness of sun damage and skin protection.

Based on the nail products, these include nail polish, nail removers, nail treatment and Strengtheners, and other nail products (base coat, top coat, nail art stickers). Nail polish has the highest market share in the country. In Japan, nail art is considered an important aspect of fashion and personal grooming. Many Japanese women view their nails as an extension of their overall style, and therefore the demand for nail polish is high. Nail art is also considered a popular form of self-expression and creativity, which further drives the demand for nail polish in the Japanese market. Additionally, the trend of gel nail polish, which offers longer-lasting wear and a wide range of colours and finishes, has also contributed to the growth of the nail polish market in Japan. Based on lips, a product includes lip sticks, lip gloss, lip liner or pencil, and other lip products (lip primer, lip plumber). Lipsticks have the highest market share. In Japan, the use of lipstick is considered an essential part of personal grooming and beauty care, which is why it has the highest market share in the colour cosmetic industry. Many Japanese women use lipsticks to enhance their natural beauty and make their lips look fuller and more vibrant. Additionally, the use of lipsticks is deeply ingrained in Japanese culture, as they are often associated with femininity, elegance, and sophistication. Japanese women tend to prefer natural and subtle shades of lipstick, such as pinks, nudes, and corals, which complement their skin tone and give them a polished look.

Based on the hair colour segment, which includes permanent hair colour and temporary hair colour, permanent hair colour has the highest market share in Japan. The Japanese market has a high demand for hair colouring products, especially for permanent hair colour. This is mainly due to the fact that Japanese hair has a thick, coarse texture and a lot of melanin, making it difficult to achieve lighter hair colours or even coverage with semi-permanent or temporary hair colours. Permanent hair colour products provide more long-lasting and complete coverage, making them a popular choice among Japanese consumers. Additionally, Japanese culture places a high value on beauty and personal appearance, and hair colour is seen as an important aspect of this. As a result, the demand for hair colouring products in Japan remains strong, particularly for permanent hair colour. The End Users include both men and women. A woman is using colour cosmetics more. Based on the pricing range, which includes the mass price range and the premium price range, In Japan, the mass price range is leading the market. In Japan, the colour cosmetics brands offered at the mass price range are Canmake, Kate, Majolica Majorca, and Integrate.

There are start-ups for colour cosmetics. Mote Mascara is a start-up that specialises in producing mascara products that are made using natural ingredients and are designed to be gentle on the eyes. Bemakeup is a start-up that offers a range of makeup products that are designed to be both affordable and high-quality.



Considered in this report

• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Japan Color Cosmetics with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products (lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.