Germany Color Cosmetics Market Overview, 2028

The growing urban population, rising income levels, and increased awareness among individuals about their physical appearances are among the primary factors positively affecting the industry. Furthermore, the development of social commerce platforms that allow consumers to interact with brands and purchase a product or service through non-traditional channels, such as online and social media platforms, is fueling market growth. Furthermore, with the increased use of social media and advanced data analysis, brands are increasingly delivering relevant and targeted advertisements to consumers in order to increase colour cosmetics sales across the country. Aside from that, the introduction of virtual try-on features in online apps, which allow consumers to try makeup products in real-time and receive a personalised skin analysis and skincare routine, is contributing to the growth of the market. Aside from that, as consumer awareness of natural cosmetics grows, companies are focusing on replacing synthetic ingredients with natural plant-based colorants. This can also be linked to a significant shift towards sustainable raw materials as environmental consciousness grows. Furthermore, the introduction of premium colour cosmetics in innovative packaging designs is expected to drive market growth.

According to the research report "Germany Color Cosmetic Market Overview, 2028," published by Bonafide Research, the Germany Color Cosmetic Market is expected to grow at CAGR of 5.04% from 2023 to 2028. In Germany, as in many other countries, there has been a trend towards more natural and organic products, as well as products that are vegan and cruelty-free. Consumers are increasingly interested in using products that are free from harmful chemicals and have a lower environmental impact. Specific color cosmetics trends, there has been an increase in the popularity of bold and bright lip colors, including shades of red, pink, and orange. Matte lipsticks have also become more popular in recent years. In addition, there has been a trend towards using more natural-looking makeup, such as subtle browns and nude shades.
Based on product types, there are facial colour products, nail products, hair colour products, lip products, and eye makeup products. The facial colour products have the highest market share. Furthermore the Facial color products have the different sub-segments loose foundation, face powder, concealers, blush and other facial products (primer). Among them the foundation segment has the highest market share in the country. Foundation is a must-have item for many ladies, and it is used to achieve a smooth and even complexion. Many women in Germany choose a lightweight, natural-looking foundation that gives coverage without feeling heavy or cakey on their skin. As a result, foundations designed with skin-friendly components such as natural minerals or botanical extracts have grown in popularity. In recent years, the foundation industry has experienced a lot of innovation, with numerous new formulas and formats being launched on the market. BB and CC creams, for example, which provide a combination of skincare advantages and light coverage, have grown in popularity in Germany. Cushion foundations, a popular Korean beauty trend, have gained popularity globally and have also been embraced by German consumers.

According to the research, the nail product segment is further classified into Nail polish, Nail removers, Nail treatment/ Strengtheners and Other Nail Products (Base coat, Top coat, Nail art stickers). The Nail treatment/ Strengtheners are expected to gain the maximum CAGR during the forecast period. There has been an increasing awareness among German consumers about the importance of nail care and the negative effects that traditional nail polishes can have on nail health. As a result, many consumers are looking for nail products that not only provide color but also offer nail-strengthening benefits. Nail treatments and Strengtheners are formulated with ingredients such as keratin, biotin, and calcium, which help to strengthen and nourish the nails.

Based on the Lip product, the market is segmented into Lip Sticks, Lip gloss, Lip Liners/Pencils and Other Lip Products (lip primer, lip plumber). Among the Lip sticks holds the highest market share of the market in 2022. Lipsticks are often seen as a quick and easy way to add color and definition to the face, which makes them popular among busy women who want to look put together without spending a lot of time on their makeup. Additionally, lipsticks can be used to create a wide range of looks, from bold and dramatic to natural and subtle. Furthermore, the lipstick segment has seen a lot of innovation in recent years, with many new formulations and formats being introduced to the market. For example, liquid lipsticks, which offer long-wear and matte finishes, have become popular in Germany. Lipsticks that are infused with nourishing ingredients, such as shea butter and vitamin E, have also gained popularity among consumers who are looking for products that offer both color and skincare benefits.

Based on Eye product, the market is divided into Eye Liners/Pencils, Eye Shadow, Mascara, Other Eye Makeup Products (False Eyelashes, Eye Primer). Among them the Eye Liner/ Pencils dominates the market. Eyeliner is a versatile product that can be used to create a wide range of looks, from subtle definition to bold and dramatic lines. It is a staple product in many women's makeup routines, making it a popular choice among consumers. Eyeliner is a relatively easy product to use, even for those who are new to makeup. Pencil eyeliners, in particular, are user-friendly and easy to apply, which makes them a popular choice among consumers. Based on price range, the market is segmented into mass and premium, the premium price range is expected to gain the maximum CAGR of the market during the anticipated period.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Germany Color Cosmetics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products
• By Shampoo

By Facial Color Products
• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products (primer)

By Nail Products
• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color
• Permanent
• Temporary

By Lip Product
• Lip Sticks
• Lip gloss
• Lip Liners/Pencils
• Other Lip Products (lip primer, lip plumber)

By Eye Product
• Eye Liners/Pencils
• Eye Shadow
• Mascara
• Other Eye Makeup Products (False Eyelashes, Eye Primer)

By Price Range
• Mass
• Premium

By End User
• Women
• Men

By Distribution Channel
• Specialty Stores
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Color Cosmetics industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.