United Kingdom (UK) Online Gambling Market Overview, 2028

The United Kingdom is the world's second-largest online gambling market and the largest in Europe. Online casinos and sports betting sites, which were virtually non-existent two decades ago, now bring in billions of dollars each year. Because online gambling is accessible and relatively simple to set up, the entire industry has grown rapidly. Furthermore, it has a much broader selection of games and betting options than most traditional casinos. So far, the United Kingdom has been at the forefront of online gambling regulation. Since 2007, online gambling has been governed by the UK Gambling Commission, which was established in response to the Gambling Act of 2005. The Commission has jurisdiction over a variety of games, including poker, lottery, bingo, sports betting, and other casino games. Online gambling is widely available and simple to use in the United Kingdom. There are numerous online gambling sites and mobile apps that provide a diverse range of games and betting options, making it simple for consumers to locate and engage in online gambling activities. The UK Gambling Commission oversees the country's well-established regulatory framework for online gambling. This regulatory framework provides a level of oversight and protection for consumers, which contributes to the industry's trust and confidence.

According to the research report, “UK Online Gambling Market Overview, 2028” published by Bonafide Research, the Market is projected to add USD 4.29 Billion from 2023 to 2028. The high adoption of smartphones and internet services drives the online gambling market in the United Kingdom. Online gambling provides players with an immersive gambling experience and is typically accessed through mobile and desktop-based applications and software. Private enterprise collaboration with third-party software providers to develop user-friendly gambling interfaces is also propelling market growth. Furthermore, the availability of low-cost mobile applications has made it possible for users to easily access casino gaming platforms. Furthermore, as a result of the spread of coronavirus disease (COVID-19), a large portion of the population in the United Kingdom has been confined to their homes, resulting in a significant shift towards a variety of free and paid leisure activities, such as online gambling.

According to the report, the market is segmented into gaming type, sports betting, casinos, poker, bingo, lottery and others. Among them the casinos gained the maximum market share of online gambling market in UK. Online casinos, along with online sports betting, online slots, and poker, are undoubtedly among the most popular forms of online gambling in the United Kingdom. Online casinos offer traditional casino games such as blackjack, roulette, and baccarat, as well as video poker and online slots. This variety appeals to players who like to try new games and mix up their gambling experience. Many UK players appreciate the convenience of being able to gamble from the comfort of their own homes, as well as the wide range of games provided by online casinos. Furthermore, the UK Gambling Commission regulates online casinos to ensure that they operate fairly and transparently, which can provide players with peace of mind about the safety and security of their funds.

According to the report, the market is segmented into device type, mobile devices(phones and tablets) and desktop. Mobile devices are becoming increasingly popular in UK for online gambling. Many online gambling sites now provide mobile apps and mobile-optimized websites that are specifically designed for use on smartphones and tablets. This allows players to access their favourite games and betting markets from anywhere, at any time, using their mobile device. According to recent studies, over 50% of online gambling in UK is now done on mobile devices, with smartphones being the most commonly used device. Several factors are driving this trend towards mobile gambling, including the convenience and accessibility of mobile devices, the development of mobile-friendly gambling products and features, and the increased availability of high-speed mobile data networks. During the forecast period mobile devices are expected to drive the market of online gambling in UK.

Recent Developments:
• Flutter Entertainment: In May 2021, Flutter Entertainment, the parent company of online gambling brands such as Paddy Power, Betfair, and PokerStars, announced that it was merging with The Stars Group, another major online gambling company. The merger created one of the world's largest online gambling companies, with a combined market value of over £25 billion.
• 888 Holdings: In August 2021, 888 Holdings announced that it was acquiring the Irish sports betting company BetBright. The acquisition will allow 888 Holdings to expand its sports betting offerings in the UK and other markets.
• Entain: In June 2021, Entain, the parent company of online gambling brands such as Ladbrokes and Coral, announced that it had rejected an £8.1 billion takeover offer from MGM Resorts International. The company stated that the offer undervalued the company and its growth prospects.



Considered in this report
• Geography: UK
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UK Online Gambling market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Game Type:
• Sports Betting
• Casinos
• Poker
• Bingo
• Lottery
• Others

By Distribution Channel:
• Mobile Devices (Phones and Tablets)
• Desktop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.