Brazil Online Gambling Market Overview, 2028

Brazil's online gambling market is expanding. The introduction of the internet altered the mode of operation in many industries. Online gambling is becoming increasingly popular in Brazil. Most online gambling platforms in Brazil support multiple languages, including Dutch, English, French, and Portuguese. Unlike traditional casinos, many online gambling platforms accept multiple currencies. Moreover, online casinos usually offer better customer service in the sense that they may usually be contacted via telephone, fax, 24/7 live chat support, and email. The COVID-19 pandemic boosted the Brazilian online gambling market. During the COVID, the entire health-care system was primarily focused on containing and preventing the virus by implementing lockdowns across the country and cancelling several entertainment events, resulting in an exponential demand for online gaming, including online gambling, in the Brazilian market. The market is expected to grow significantly as a result of the restrictions that have forced people to switch to online gambling. User’s participation in games such as poker and bingo has increased dramatically, according to gambling companies.

According to the research report, “Brazil Online Gambling Market Overview, 2028” published by Bonafide Research, the market is projected to reach market size more than USD 3 Billion by 2028. Some Brazilian states had already begun to regulate online gambling within their borders. For example, in 2019, the state of Rio Grande do Sul passed legislation authorising the licencing and regulation of online sports betting within its borders. Based on game type, the market is segmented into sports betting, casinos, poker, bingo, lottery and other. Among them the market is dominated by sports betting and has the maximum market share in Online gambling market of Brazil in 2022. Football (soccer) is by far the most popular sport for online gambling in Brazil. Football is deeply embedded in Brazilian culture, and the country has a long and successful track record in the sport. Brazilian football fans closely follow and bet on the Campeonato Brasileiro, and international football leagues such as the English Premier League and the Spanish La Liga are also popular among Brazilian bettors. Basketball, volleyball, MMA, and tennis are also popular sports for sports betting in Brazil. However, none of these sports comes close to football's popularity in terms of bets placed.

Based on Device Type, the market is divided into mobile devices (phones and tablets) and desktop. Currently the Desktop segment holds the highest share in Online gambling market of Brazil. During the anticipated period the market is expected to be dominated by mobile devices. In Brazil, mobile devices are becoming increasingly popular for online gambling. Many Brazilian online gambling websites provide mobile-optimized versions of their platforms, allowing players to bet on sports and play casino games from the comfort of their smartphones and tablets. This shift towards mobile gambling was largely driven by increased smartphone availability and affordability in Brazil, as well as improvements in mobile internet infrastructure. Indeed, many Brazilians use their mobile devices as their primary means of accessing the internet, and this trend has been mirrored in the country's growth of mobile gambling.

Brazil's internet infrastructure and mobile technology have improved significantly in recent years, making it easier for Brazilians to access online gambling websites and play games on their smartphones and tablets. Traditional brick-and-mortar casinos and sports books cannot compete with the convenience of online gambling. Brazilians can easily access online gambling websites without leaving their homes or travelling to a physical location. Online gambling sites provide a diverse selection of games and sports betting options, including popular international sports leagues and tournaments. This variety appeals to many Brazilian online gamblers who want a diverse set of options to choose from. Brazil has faced significant economic challenges in recent years, and online gambling can provide a relatively low-risk alternative.

Recent Developments:
• Despite the lack of clear regulation, many international gambling companies have expanded into Brazil and are now offering their services to Brazilian players. In 2021, for example, UK-based gambling operator Entain announced a partnership with a local Brazilian company to launch a new online sports betting platform in the country.
• Partnerships with local businesses: In order to gain a foothold in the market, some international gambling companies have formed alliances with local Brazilian businesses. Betsson, for example, signed a partnership agreement with a Brazilian media company in 2019 to launch an online sports betting platform in the country.
• Technology investment: Brazilian online gambling companies have been investing in technology to improve the user experience and make their platforms more competitive. This includes the creation of mobile apps, the provision of live streaming of sporting events, and the incorporation of blockchain technology for increased security and transparency.
• Advocacy for legalization: Some online gambling companies have been advocating for the legalization and regulation of the industry in Brazil, which would allow them to operate in a clearer and stable legal environment. For example, in 2019, the Brazilian Association of Legal Gaming (ABJOG) launched a campaign to promote the legalization of online gambling in the country.



Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Online Gambling market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Game Type:
• Sports Betting
• Casinos
• Poker
• Bingo
• Lottery
• Others

By Distribution Channel:
• Mobile Devices (Phones and Tablets)
• Desktop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.