Australia Online Gambling Market Overview, 2028

The online gambling industry in Australia is thriving. The Australian online gambling market is primarily driven by rising income levels and the region's increasing reliance on smartphones. As a result, the major players are developing online gambling apps that can be accessed via mobile devices or tablets. The market is also being propelled by increased internet penetration, which has allowed consumers to interact with domestic and international gambling websites and mobile applications. Furthermore, the introduction of advanced technologies such as 3D animation, virtual reality (VR), and blockchain is creating an immersive experience for players while also assisting in the transparency of gambling activities. It is often said that Australians are a nation of gamblers, but this overlooks the fact that gambling is increasingly popular throughout the world. Australia has been a leader in the liberalisation of land-based gambling activities, particularly electronic gaming machines (pokies), totalisator wagering and lotteries. Cricket is one of the most celebrated sports in Australia notably due to its country’s successes in the World Cup. However, cricket is also extremely popular in the gambling world with a plethora of options like the Big Bash, the Ashes and other international tours to punt on.

According to the research report, “Australia Online Gambling Market Overview, 2028” published by Bonafide Research, the market is anticipated to add more than USD 2.19 Billion from 2023 to 2028. The online gambling industry in Australia accounts for a sizable portion of the country's overall gambling market. It offers a wide range of online gambling services, including sports betting, online casinos, and poker. Online gambling is still a popular pastime in Australia. Sports betting is especially popular, with major bookmakers such as Sportsbet, Bet365, and Ladbrokes operating in the country. Offshore operators also provide online casinos and poker sites to Australian residents. Based on gaming type, the market is segmented into sports betting, casinos, poker, bingo, lottery and others. Among them the majority of the market share is held by sports betting and casinos. Horse Racing: Horse racing is one of the most popular sports for online gambling in Australia. There are several major horse racing events in the country, including the Melbourne Cup, the Cox Plate, and the Golden Slipper, and many online bookmakers offer extensive coverage of these events. Australian Rules Football: Australian Rules Football, also known as Aussie Rules or AFL, is a popular sport for online gambling in Australia. The AFL is the most popular football league in the country, and many bookmakers offer a range of betting options on AFL matches. Rugby League and Rugby Union: Rugby League and Rugby Union are both popular sports for online gambling in Australia. The National Rugby League (NRL) and the Super Rugby competition are the two major domestic competitions in these sports, and many bookmakers offer extensive coverage of these events. Cricket: Cricket is another popular sport for online gambling in Australia. The country has a strong cricketing tradition, and many bookmakers offer a range of betting options on domestic and international cricket matches. Tennis: Tennis is also a popular sport for online gambling in Australia, particularly during the Australian Open. Many bookmakers offer a range of betting options on the tournament, including an outright winner, a match winner, and various prop bets.

Based on device type the market is divided into mobile devices (phones and tablets) and desktop. Currently the market is dominated by mobile devices and during the forecast period also the market is expected to be dominated by mobile devices as well. In recent years, mobile devices such as smartphones and tablets have grown in popularity for online gambling in Australia, becoming the dominant device for accessing online gambling sites. Because of the proliferation of mobile devices, many online gambling operators have created mobile-optimized websites and mobile apps to ensure that their services are accessible and user-friendly on a variety of devices. This has also resulted in the creation of new types of mobile-specific promotions and bonuses aimed at attracting and retaining mobile users. Desktop computers and laptops, on the other hand, are still important for some types of online gambling, such as poker and casino games, which may be better suited to larger screens and more powerful devices. Furthermore, some people might prefer to use desktop computers for complex betting strategies or analysis.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Online Gambling market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Game Type:
• Sports Betting
• Casinos
• Poker
• Bingo
• Lottery
• Others

By Distribution Channel:
• Mobile Devices (Phones and Tablets)
• Desktop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.