United States (USA) Guitar Market Overview, 2028

The USA Guitar market was valued at more than USD 1813 Million in 2022, owing to the popularity of guitar-based music is increasing.

The guitar is an essential instrument in music, a genre that originated in the American communities of the southern USA in the early centuries. The guitar has been a fixture in country music since its inception, providing the rhythmic backbone and melodic accompaniment for songs about rural life. The guitar plays a crucial role in the development of rock and roll music, which emerged in the early years as a fusion of blues, country, and other genres. The guitar is the most popular instrument in folk music, a genre that celebrates and tells the stories of the American people. The guitar has played a vital role in jazz music since the early 20th century, providing a rhythmic and harmonic foundation for improvement and creativity. The guitar is one of the most popular musical instruments in the United States. Its popularity can be attributed to various factors such as its versatility, affordability, and ease of learning. The guitar industry in the United States has been driven by innovation. Many guitar manufacturers are constantly developing new technologies and features to improve the sound, playability, and aesthetics of their instruments.

According to the research report "The United States Guitar Market Overview, 2028," published by Bonafide Research, The Guitar market was valued at above USD 1813 Million in 2022. In the USA, the popularity of guitar-based music is increasing. Guitar-based music genres like rock, country, and blues remain popular, and many aspiring musicians are inspired by famous guitarists who have made a name for themselves in these genres. With the rise of the internet and social media, aspiring guitar players have more access to instructional materials and resources, making it easier to learn to play the instrument. The guitar industry has seen a lot of innovation in recent years, with advancements in digital signal processing, guitar amplification, and guitar design. This has led to the development of new products and enhanced user experiences, which have contributed to the growth of the market. As well as Live music remains an important part of American culture, and many guitarists perform regularly, either as solo artists or in bands. This provides exposure to the instrument and encourages more people to take up the guitar. In the USA, people use the acoustic guitar for folk and blues music. They are typically made entirely of wood and produce a natural, warm sound that is well-suited to solo or small group performances. They are also relatively portable and can be played without the need for external amplification. Acoustic guitars are often preferred by singer-songwriters who accompany themselves while singing. Electric guitars are also popular in the United States among fans of Rock, Pop, and Metal music.

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Based on the report, the market is segmented into two types, Between the acoustic guitar and the electric guitar, the acoustic guitar is the only one that relies solely on the natural vibration of its wooden body to produce sound. The strings of an acoustic guitar are made of steel or nylon and are strung over the sound hole, which acts as a resonator, amplifying the sound. Acoustic guitars are often used in genres like folk, country, and singer-songwriter music. Electric guitars have a solid body and thinner strings, which are often made of steel, and require an external amplifier or speaker to be heard at higher volumes. Electric guitars are commonly used in rock, blues, and jazz music. With increasing environmental awareness, there is a growing trend towards guitars made from sustainable and eco-friendly materials, such as reclaimed wood, bamboo, or recycled materials. With the rise of digital technology, many guitar manufacturers are incorporating digital connectivity features into their instruments, such as built-in effects, wireless connectivity, and MIDI capabilities. As more players look for unique and personalized instruments, many guitar companies are offering custom options for finishes, hardware, and other features. There is also a trend for the signature guitar in the USA; some signature guitars are hybrid models that combine elements of both electric and acoustic guitars, allowing players to create a wider range of sounds and styles.

There are some challenges for the guitar market in the USA. The market is highly competitive, with many established players and new entrants. This makes it difficult for new or smaller manufacturers to gain a foothold in the market. There are also consumer preferences for guitar styles, features, and designs that can change rapidly, making it difficult for manufacturers to keep up with trends and remain relevant in the market. But there is also opportunity for the guitar market in the USA. The country has a rich music culture, and there is a growing interest in music among people of all ages. This presents a significant opportunity for guitar manufacturers to tap into the market and provide quality instruments to players of all levels. Players are increasingly seeking customized instruments that reflect their individual style and preferences. This presents an opportunity for guitar manufacturers to offer more customization options, creating a unique selling proposition.
There are some governments. Rules and regulations are like environmental regulations. Guitars made from certain woods, such as rosewood and ebony, are subject to regulation under the Convention on International Trade in Endangered Species (CITES) due to the risk of overexploitation. Manufacturers must comply with CITES regulations when importing or exporting instruments made from these woods. Tax Regulation Guitar manufacturers must comply with tax regulations related to sales tax, income tax, and other taxes, which vary by state and locality.

Some of the popular guitar schools in the USA are Berklee, the Musician Institute, the Guitar Institute of Technology (GIT), which is a highly-specialized guitar school that focuses exclusively on guitar performance, and education, the Juilliard School, the University of Southern California, and the University Of North Texas College Of Music. In the United States, some famous guitarists are Jimi Hendrix, Eric Clapton, Eddie Van Halen, Stevie Ray Vaughan, and Carlos Santana. B.B. King, Slash, and more have had a significant impact on the music industry and inspired guitarists around the world. The famous Guitar bands in the US are The Beatles, The Allman Brothers Band, The who, Lynyrd skynyrd, Nirvana and more. Based on the report, the distribution channels are segmented into two types: online and offline; in the USA, there are wholesale distributors, retailers, Through online marketplaces like Amazon, eBay, and Reverb, manufacturers and retailers can sell guitars and related accessories directly to consumers.

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Manmayi Raval

Manmayi Raval

Research Consultant



Considered in this report

• Geography: US
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

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Manmayi Raval


• US Guitar market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Acoustic Guitar
• Electric Guitar

By Distribution Chanel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. United States Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Key Findings
  • 5.2. Key Developments - 2021
  • 5.3. Market Drivers & Opportunities
  • 5.4. Market Restraints & Challenges
  • 5.5. Market Trends
  • 5.6. Covid-19 Effect
  • 5.7. Supply chain Analysis
  • 5.8. Policy & Regulatory Framework
  • 5.9. Industry Experts Views
  • 6. United States Guitar Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Size and Forecast By Product Type
  • 6.3. Market Size and Forecast By Distribution Channel
  • 7. United States Guitar Market Segmentations
  • 7.1. United States Guitar Market, By Product Type
  • 7.1.1. United States Guitar Market Size, By Acoustic, 2017-2028
  • 7.1.2. United States Guitar Market Size, By Electric, 2017-2028
  • 7.2. United States Guitar Market, By Distribution Channel
  • 7.2.1. United States Guitar Market Size, By Offline, 2017-2028
  • 7.2.2. United States Guitar Market Size, By Online, 2017-2028
  • 8. United States Guitar Market Opportunity Assessment
  • 8.1. By Product Type, 2023 to 2028
  • 8.2. By Distribution Channel, 2023 to 2028
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1 : Influencing Factors for Global Guitar Market, 2022
Table 2: United States Guitar Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: United States Guitar Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 4: United States Guitar Market Size of Acoustic (2017 to 2028) in USD Billion
Table 5: United States Guitar Market Size of Electric (2017 to 2028) in USD Billion
Table 6: United States Guitar Market Size of Offline (2017 to 2028) in USD Billion
Table 7: United States Guitar Market Size of Online (2017 to 2028) in USD Billion

List of Figures
Figure 1: United States Guitar Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Distribution Channel
Figure 4: Porter's Five Forces of United States Guitar Market
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United States (USA) Guitar Market Overview, 2028

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