Colombia Hair Extension and Wigs Market Overview, 2028

Hair extensions and wigs have become increasingly popular in Colombia in recent years, and cultural factors have played a significant role in this trend. In Colombia, hair is often seen as a symbol of beauty and femininity. Many women place great importance on having long, thick, and healthy hair. However, not everyone is blessed with naturally beautiful hair, and this has led to a growing demand for hair extensions and wigs. Furthermore, the Colombian culture values appearance, and people often put in significant effort and investment into looking their best. This has led to a boom in the beauty industry, including the hair extension and wig industries. Additionally, the entertainment industry in Colombia, including telenovelas and beauty pageants, has also had a significant impact on the popularity of hair extensions and wigs. Many actresses and models wear extensions and wigs to achieve a particular look or style, which has influenced the general public's perception of these products. In recent years, there has also been a growing acceptance of hair extensions and wigs as fashion accessories rather than just a solution to hair loss or thinning. This has led to an increase in the availability of trendy and fashionable hair extensions and wigs in Colombia.

According to the research report "The Colombia Hair Extension and Wigs Market Overview, 2028," published by Bonafide Research, the Colombia hair extension and wigs market was valued at more than USD 724 Million in 2022. The Colombia market is growing for the hair extension and wigs market because the beauty industry as a whole has been growing rapidly in Colombia in recent years, and hair extensions and wigs are an important part of this industry. As the economy has improved and the middle class has expanded, more people have the financial means to invest in their appearance. Wigs are more popular in Colombia than hair extensions and toupees. The entertainment industry in Colombia has had a significant impact on the popularity of wigs. Many actresses and models wear wigs to achieve a particular look or style, which has influenced the general public's perception of these products. This has led to an increased demand for wigs as a fashion accessory rather than just a solution for hair loss. In Colombia, the entertainment and fashion industries used more wigs than individual customers.

The hair extension and wig market in Colombia is expected to continue growing in the future, driven by several trends and factors. One major trend is the growing popularity of high-quality, natural-looking hair extensions and wigs made from human hair. Consumers are increasingly seeking hair extensions and wig that look and feel like their own hair, and companies are responding by developing innovative products and technologies to meet this demand. Another trend is the rise of sustainable and eco-friendly products. Consumers are becoming more conscious of the environmental impact of their purchasing decisions, and this is likely to lead to a shift towards more sustainable and environmentally friendly hair extensions and wigs. Finally, technological advancements in the production of hair extensions and wigs are expected to continue, leading to improved quality, durability, and affordability of these products. Wigs are more popular among women than men because they prefer long hair, and not everyone has long hair, but in the future, when hair extensions and wigs are more popular among men than women, their use will rise at the fastest CAGR.

In Colombia, there are several events and shows organized, like the Feria de la Belleza, La Salud y el Bienestar, a beauty trade show that takes place annually in Medellin and features a variety of products and services related to hair. The show attracts professionals from the beauty industry as well as consumers interested in the latest trends and products. Expo Belleza Fest is another large beauty trade show that takes place annually in Bogota. The show features a range of products and services related to hair and attract professionals and consumers from the beauty industry. Based on the report, the distribution channel is segmented into online and offline. There are some famous salons that offer hair extensions and wigs to consumers, like Andres Restrepo Peluqueros, Sirenas Hair Studio, Giovanny Estilista, Jairo Restrepo Salon, and HairBar by Ana. Online retailers also offer the products of hair extensions and wigs, like Wig Boss, Divina Hair, Lady Glam, Hair Plus, and AliExpress.

Considered in this report



• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Colombia Hair Extension & wigs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Extension
• Wigs

By Hair Type:

• Human Hair
• Synthetic

By End Users:

• Individual Consumer
• Entertainment & Fashion Industry

By Gender:

• Men
• Women

By Distribution Chanel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.