Saudi Arabia Hair Extension and Wigs Market Overview, 2028

The use of hair extensions and wigs in Saudi Arabia dates back to ancient times, when both men and women used hairpieces as a way to enhance their appearance or to indicate their social status. In the Arabian Peninsula, wigs were often made from goat or camel hair and were commonly used by wealthy individuals or members of the ruling class. During the Islamic Golden Age, the use of wigs and hair extensions continued to be popular among both men and women. However, the practise was sometimes criticized by Islamic scholars, who argued that it went against the principles of modesty and natural beauty. In the 20th century, the use of hair extensions and wigs became more widespread in Saudi Arabia as the country became more modernised and connected to the global fashion and beauty industries. Many women in Saudi Arabia now use hair extensions and wigs as a way to achieve a certain aesthetic, whether for everyday wear or for special occasions.

According to the research report "The Saudi Arabia Hair Extension & Wigs Market Overview, 2028," published by Bonafide Research, the Saudi Arabian hair extension and wigs market is projected to reach a market size of more than USD 137 Million by 2028. In Saudi Arabia, the hair extension and wigs market is growing because social media platforms such as Instagram and Snapchat have become popular there and many young women are using these platforms to showcase their style and beauty. This has led to an increased interest in hair extensions and wigs, as these products can help women achieve a certain aesthetic that is often seen on social media. In recent years, there has been a shift in beauty standards in Saudi Arabia, with many women now embracing a more modern and Westernized look. Hair extensions and wigs are seen as a way to achieve this look, and many women are turning to these products as a way to enhance their appearance.

In Saudi Arabia, most people prefer the wigs because of the Compared to hair extensions and toupees, wigs are more versatile in terms of style and colour, allowing wearers to try on various looks without harming their own hair. This is crucial in a culture that places a high emphasis on style and appearance. In some cultures, such as Saudi Arabia, wearing a wig may be seen as more socially acceptable than wearing hair extensions or a toupee. This could be due to traditional values surrounding modesty and the covering of hair. Human hair wigs were used by the people of Saudi Arabia. Because it looks like natural hair, most people prefer wigs that are made from human hair. In the future, the toupee will grow with the highest CAGR.

In Saudi Arabia, the fashion and entertainment industries used more wigs and hair extensions than individual customers in the market. In the fashion and entertainment industries, time is often of the essence. Wigs and hair extensions can be quickly and easily applied to actors and models, allowing them to change their looks rapidly and efficiently. This may be particularly important in the fast-paced entertainment industry in Saudi Arabia, where events and appearances often happen with little advance notice. That’s why the fashion and entertainment industries used more of the hair extension and wig markets.

The government of Saudi Arabia has taken several initiatives to support and promote the hair extension and wig markets in the country. One of the key initiatives taken by the Saudi government is the establishment of specialised beauty academies and training centres. These centres provide training and certification programmes in hairdressing and beauty services, including the use and application of hair extensions and wigs. The government has also provided financial support to these centres to encourage entrepreneurship in the beauty industry. In addition, the government has established a number of specialised exhibitions and trade shows to promote the hair extension and wig markets in Saudi Arabia. These events provide a platform for local and international companies to showcase their products and services, as well as network and establish partnerships with other industry players. The Saudi government has also introduced measures to support local production and manufacturing of hair extensions and wigs. This includes providing incentives and subsidies to local manufacturers as well as imposing tariffs and import duties on imported products to protect local producers and encourage domestic production.



The hair extensions and wigs market in Saudi Arabia has certain challenges and opportunities for industry players. The challenges of sourcing high-quality human hair for wigs and hair extensions can be a challenge, as they may involve working with suppliers in different countries and navigating complex supply chains. The hair extension and wigs market in Saudi Arabia is still relatively underdeveloped compared to other markets, which presents an opportunity for new players to enter and establish themselves. Based on the report, the Saudi Arabian hair extension and wigs market includes the distribution channels online and offline, including specialised salons, online retailers, and beauty supply stores. In Saudi Arabia, there are local manufacturers that offer hair extensions and wigs to consumers, like Shifaa Al-Jazeera, Hayat Hair, and Posh Hair Extensions, Modern Touch Est. for Hair and Beauty, and Samsara Hair.

Considered in this report

• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Saudi Arabia Hair Extension & wigs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Extension
• Wigs
By Hair Type:

• Human Hair
• Synthetic

By End Users:

• Individual Consumer
• Entertainment & Fashion Industry

By Gender:

• Men
• Women

By Distribution Chanel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.