Japan Hair Extension and Wigs Market Overview, 2028

Hair extensions and wigs are commonly used in Japan. In fact, the use of wigs and hair extensions has a long history in Japanese culture, dating back to the Edo period (1603-1868), when elaborate hairstyles and hair accessories were popular among the upper classes. Today, wigs and hair extensions are used for a variety of purposes in Japan, including fashion, cosplay, and medical reasons. In the fashion industry, wigs and hair extensions are often used to create unique and creative hairstyles for photo shoots, fashion shows, and other events. Japanese pop culture, including anime and manga, has also contributed to the popularity of wigs and hair extensions, with many fans using them to cosplay as their favorite characters. In addition, wigs and hair extensions are sometimes used for medical reasons in Japan. For example, cancer patients who have lost their hair due to chemotherapy may use wigs to help them feel more comfortable and confident in public.

According to the research report “Japan Hair Extension and Wigs Market Overview, 2028," published by Bonafide Research, the Japan Hair Extension and Wigs market will expect to reach by USD 740 Million in the year 2028. Based on product types which includes Hair Extensions, Wigs and Toupee. Wigs are dominated in the market because it easily changes hairstyle without having to cut or dye their natural hair. This is especially appealing to young people who are interested in experimenting with different styles and colors. Additionally, wigs are often used for cosplay and other forms of entertainment, where they allow people to transform into their favorite characters or celebrities. There are some factors that suggest that the market for hair extensions may continue to grow in Japan. For example, there is a growing interest in beauty and personal care products in Japan, and hair extensions could be seen as an extension of this trend. In addition, with the popularity of social media and influencers, there may be increased demand for hair extensions as people seek to create the perfect look for their online profiles. However, it is worth noting that cultural attitudes towards beauty and fashion can vary widely across different regions and demographics in Japan. Some people may prefer a more natural look, while others may be more interested in experimenting with different styles and colors. Ultimately, the popularity of hair extensions in Japan will depend on a variety of factors, including changing trends, consumer preferences, and cultural attitudes towards beauty and fashion.

In Japan, hair extensions are commonly used for weddings and other formal events. Brides may add extensions to create a more elaborate hairstyle, and guests may use extensions to create a more formal look. Wig shops in Japan are known for their high-quality wigs made from human hair. Many of these wigs are handcrafted and can cost thousands of dollars. The use of wigs and hair extensions in Japanese pop culture has contributed to their popularity. Many anime and manga characters have unique hairstyles that are difficult or impossible to replicate with natural hair, so wigs and extensions are often used for cosplay. In addition to fashion and entertainment, wigs and hair extensions are sometimes used for medical reasons in Japan. For example, cancer patients may use wigs to cover hair loss caused by chemotherapy.

There are many different types of wigs and hair extensions available in Japan, including full wigs, partial wigs, clip-in extensions, and weaves. Some wigs and extensions are made from synthetic hair, while others are made from human hair. Some Japanese women wear wigs or hair extensions to work in order to maintain a professional appearance. This is especially true for women who work in the service industry, such as waitresses or flight attendants. Japan is home to a number of hair extension and wig manufacturers, and many of these companies export their products to other countries around the world.

The Japanese government has implemented stricter regulations on formaldehyde, a common ingredient in hair straightening treatments, which may affect hair extensions and wigs that have undergone such treatments. The use of formaldehyde in cosmetic products is regulated by the Japanese Ministry of Health, Labour and Welfare to ensure that the levels used are safe for consumers. Additionally, there are labeling requirements for hair extensions and wigs in Japan. Labels should include information about the product's country of origin, composition, and instructions for use. This information is intended to help consumers make informed decisions and ensure that the products are safe to use.



Some hair extension and wig manufacturing companies in Japan are Aderans is one of the largest wig manufacturers in the world, with headquarters in Tokyo, Japan. The company produces a wide range of wigs and hairpieces, including synthetic and human hair wigs. Godiva Japan is a subsidiary of Godiva's Secret Wigs, a US-based company that specializes in high-quality synthetic wigs. Godiva Japan produces a range of wigs for women, including lace-front and monofilament wigs.Kao Corporation is a Japanese consumer goods company that produces a range of beauty and personal care products, including hair extensions. The company's hair extensions are made from high-quality synthetic fibers and are designed to be easy to use. Hair Tech is a Tokyo-based company that specializes in hair extensions and hair replacement systems. The company produces a range of extensions, including clip-ins, tape-ins, and weaves. Rinnai is a Japanese company that produces a range of products, including hair extensions. The company's extensions are made from high-quality synthetic fibers and are designed to be easy to use and long-lasting.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Hair Extension and Wigs market with its value and forecast along with its segments
• Country Hair Extension and Wigs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Wig
• Extension
• Toupee

By Hair Type:
• Human Hair
• Synthetic hair

By Distribution Channel:
• Offline
• Online

By End User
• Individual Consumers
• Entertainment & Fashion Industry

By Gender
• Men
• Women

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair extension and Wigs market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.