Germany Hair Extension and Wigs Market Overview, 2028

In Germany in the 19th century, wigs were still popular among the wealthy, but they also became more accessible to the middle class. This was due in part to advances in technology that made wigs more affordable to produce. In the early 20th century, hair extensions became popular in Germany. These were typically made from real hair and were used to add volume or length to existing hair. Wigs and hair extensions continued to be popular in Germany throughout the mid-20th century. Synthetic materials were introduced, making wigs more affordable and accessible to a wider range of consumers. The hair extension and wig market in Germany continues to evolve. The market offers a wide range of options, from high-end, custom-made wigs to affordable synthetic extensions. The trend towards sustainable and ethical products is also gaining popularity in the German market.

According to the research report "The Germany Hair Extension & Wigs Market Overview, 2028," published by Bonafide Research, the Germany hair extension and wigs market is expected to grow at more than a 9 % CAGR from 2023 to 2028. In Germany, the market for hair extensions and wigs is growing because people who are losing their hair because of healthcare problems or treatments like chemotherapy can also utilise hair extensions and wigs. They can aid folks going through a trying moment in recovering their confidence and a sense of normality. Also, German makers of wigs, hair extensions, and hairpieces are well renowned for their high-quality goods and craftsmanship, which makes them a popular option for people looking for strong, long-lasting hairpieces. In Germany, wigs dominate the market. Wigs are becoming increasingly popular as an accessory or statement piece in the German market. Different hairstyles and colours that may not be possible with natural hair are being tried out by people. Cancer and alopecia are two of the many medical conditions that can result in hair loss. For those undergoing medical treatment or dealing with a chronic condition, wigs can offer a sense of normalcy. Toupees, which are small hairpieces that cover a specific area of baldness, are actually less common in Germany compared to wigs or hair extensions. The Hair extension will have the highest CAGR in the future.

In Germany, women are used more due to fashion and style. Many women in Germany use wigs and hair extensions to experiment with new look and change their hairstyles. Hair extensions can add length and volume, while hairpieces can give a totally new hairdo or variety. For people who don't have time to style and maintain their hair on a daily basis, wigs and hair extensions are a convenient alternative. They don't need much maintenance and can be put on and taken off quickly. Human hair is used in all wigs and hair extensions in Germany. People in Germany prefer human hair wigs over synthetic ones because they tend to look more natural and realistic. Because they are made of real human hair, human hair wigs can be styled, cut, and coloured just like real hair. Because of this, they are more adaptable and customizable than synthetic wigs, which can appear stiff and fake. Because they are lighter and more breathable, human hair wigs are frequently more comfortable to wear than synthetic wigs. For those who regularly don wigs, this can be especially crucial.

The entertainment and fashion industries in Germany are known for their creativity and innovation, and hair extensions and wigs can play a big role in achieving different looks for movies, TV shows, and fashion shows. This industry uses more products than the individual because they don’t have much time. Hair extensions and wigs can be styled and customised quickly, which is important in the fast-paced world of entertainment and fashion. Also, hair extensions and wigs can help protect an actor's or models natural hair from damage caused by frequent styling and manipulation. The entertainment and fashion industries are known for setting trends and pushing boundaries, and using hair extensions and wigs can be a way to introduce new and innovative hairstyles and looks to the public.

In Germany, the government has certain initiatives regarding the hair extension and wigs market, like establishing quality standards for human hair wigs to ensure that they are safe and of high quality. Wigs must be made from real human hair and be free from harmful chemicals and substances. In 2020, the German government reduced the value-added tax (VAT) on hair extensions and wigs from 19% to 16% to make these products more affordable for consumers. Companies that sell hair extensions and wigs in Germany may need to obtain certification from the German Institute for Standardisation (DIN) to ensure that their products meet certain safety and quality standards. In the hair extension and wig markets in Germany, new developments and features are emerging. Customised wigs and hair extensions are becoming more popular in Germany, with manufacturers offering personalized products that are tailored to the customer's specific needs and preferences. Advances in technology are being applied to the hair extension and wig market in Germany, with companies using 3D printing and virtual reality tools to create and visualize products.



Based on the report, the Germany distribution channel is segmented into online and offline, through online stores, wholesale distributors, direct sales, specialty stores, and salons and spas. In Germany, some of the top local manufacturers for hair extensions and wigs are Hairdream, Ellen Whille, Gisela Mayer, Great Lenghts, and Belle Madame.

Considered in this report

• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Germany Hair Extension & wigs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Extension
• Wigs

By Hair Type:

• Human Hair
• Synthetic

By End Users:

• Individual Consumer
• Entertainment & Fashion Industry

By Gender:

• Men
• Women

By Distribution Chanel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.