United States (USA) Hair Extension and Wigs Market Overview, 2028

The hair extension and wig industry in the United States in the early 20th century during this time, wigs were primarily worn by actors and actresses in the theatre and film industries. However, in the 1950s, the popularity of wigs began to spread beyond the entertainment industry and into the mainstream. The rise of the beauty industry in the 1960s and 1970s also contributed to the growth of the hair extension and wig markets. The introduction of new hair styling products and techniques, such as blow dryers, curling irons, and hair straighteners, made it easier for women to experiment with different hairstyles. As a result, wigs and hair extensions became a popular way to add length, volume, and texture to one's natural hair. In the 1980s and 1990s, the hair extension and wig market continued to grow as more women embraced the concept of "big hair" and sought out ways to achieve voluminous styles. The popularity of hairstyles such as braids, weaves, and dreadlocks also contributed to the growth of the industry. The hair extension and wig market in the United States is a big industry that caters to a wide range of consumers, including women with hair loss due to medical conditions or chemotherapy, individuals looking for temporary hair transformations, and people seeking to enhance their natural hair.

According to the research report "The United States Hair Extension and Wigs Market Overview, 2028," published by Bonafide Research, the USA Hair Extension and Wigs market was valued at more than USD 2594 Million in 2022. The hair extension and wigs market is increasing day by day because of the hair fall problem, which is increasing among men and women. To solve the hair fall problem, many people used wigs and hair extensions to solve the problem. In the USA, people also used wigs and hair extensions in the entertainment industry. The majority of people who wear wigs and extensions work for movie production companies. Consumers and the business as a whole have been impacted by the recent trend of celebrities, models, and social media influencers revealing they use hair extensions and wigs. Also, the new fashion trends' impact on the industry has always transpired positively among individual consumers and brought higher revenues. The use of hair wigs and extensions is prevalent among individual consumers and the entertainment and fashion industries. However, the use of these wigs and extensions varies with the requirement. By end-user, the Entertainment and Fashion industry segment is to be the largest in the USA hair wigs and extensions market.

In the United States, people use wigs and hair extensions made from human hair. Human hair wigs and extensions are made from real human hair that has been collected from donors. Human-hair wigs and extensions are preferred by many people because they look and feel more natural than synthetic hair. Human hair wigs and extensions can also be styled and dyed just like natural hair. Also, synthetic hair wigs and extensions are made from synthetic fibres, such as nylon or polyester. Synthetic hair is often less expensive than human hair and is available in a wide range of colours and styles. However, synthetic hair cannot be styled or dyed in the same way as human hair, and it does not look as natural. That’s why people in the USA prefer the wigs and hair extensions that are made from human hair. Also, because human hair wigs and hair extensions can last longer than synthetic hair if cared for properly, they are more durable and can withstand more heat styling without becoming damaged. Human hair will continue to grow at the fastest CAGR in the future.

In the USA, women use wigs and hair extensions more than men because of the increasing prevalence of androgenetic alopecia, also commonly known as baldness, which has triggered the use of wigs and extensions among women. Hair loss affects many women in the USA due to factors such as ageing, genetics, and medical conditions. Wigs and hair extensions provide a solution for women who want to cover their thinning or balding hair. Also, wigs and hair extensions allow women to experiment with different hairstyles and colours without damaging their natural hair. This is especially important for women who want to keep up with changing fashion and beauty trends in the USA. In the future, men will also use wigs, and the market for hair extensions will grow at the fastest CAGR.
In the United States, distribution channels include both offline and online. Offline is dominating the USA market. Some salons and hair stylists carry wigs and hair extensions for their clients. These salons and stylists may also offer consultation services to help clients choose the right product and style. Some manufacturers and brands sell wigs and hair extensions directly to consumers through their own websites or through direct sales consultants. This allows for a more personalized shopping experience and may offer better pricing than other distribution channels. Some department stores, such as Macy's and Nordstrom, carry a limited selection of wigs and hair extensions in their beauty or hair care departments. Online retailers such as Amazon, Walmart, and Ulta Beauty offer a wide range of wigs and hair extensions. Many online retailers also offer customer reviews and ratings, making it easier for consumers to choose the right product.

In the USA, there are some challenges and opportunities for the wigs and hair extension market. The wigs and hair extension market in the USA is highly competitive, with a large number of brands and manufacturers offering similar products. This can make it difficult for new entrants to gain a foothold in the market. High-quality human hair wigs and extensions can be expensive, making it difficult for some consumers to afford them. This may limit the market for these products to consumers with higher disposable incomes. The demand for wigs and hair extensions in the US market is expected to continue growing as more people seek to change their hairstyles and address issues such as hair loss. There is an opportunity for manufacturers to innovate and create new products that meet the evolving needs of consumers. For example, there is growing demand for eco-friendly and sustainable hair extensions. The growth of e-commerce presents an opportunity for manufacturers and retailers to reach a wider audience and make it easier for consumers to purchase wigs and hair extensions online. There is a growing demand for wigs and hair extensions that cater to a diverse range of hair types and textures, including products for women with natural hair and those with textured or curly hair.



Considered in this report

• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• USA Hair Extension & wigs market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Extension
• Wigs

By Hair Type:

• Human Hair
• Synthetic

By End Users:

• Individual Consumer
• Entertainment & Fashion Industry

By Gender:

• Men
• Women

By Distribution Chanel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.