India Motorcycle Helmet Market Overview, 2028

India, the world's largest two-wheeler market, is also the world's largest market for scooter and motorcycle helmets. Due to rising road fatalities and poor road infrastructure in India, many state governments have made helmets mandatory for riders and cyclists. Other initiatives include the Tamil Nadu government enforcing an old motor vehicle rule that requires two-wheeler companies to provide BIS-compliant helmets to their customers. In recent years, two-wheeler manufacturers have begun to sell their own line of helmets. Royal Enfield and Vespa already have their own helmet lines, and now Ather Energy, an electric scooter startup, will launch its own "smart" and Bluetooth-connected helmets. The Government of India’s Ministry of Transportation in November 2020 has issued a no-sale memorandum for helmets not complying with BIS standards. The helmets that do not comply with BIS standards will not be sold in the country after June 2021. The Maharashtra government in Nashik has also launched a NO helmet NO petrol policy in order to encourage people to use helmets as a means of safety.

According to the research report, “India Motorcycle Helmet Market Overview, 2028” published by Bonafide Research, the India market is expected to grow at more than 6.5% CAGR from 2023 to 2028. India's motorcycle helmet manufacturers are investing in cutting-edge technologies to create helmets that provide greater protection and comfort. As a result, there is a greater demand for high-quality helmets that provide superior protection, and with the growing disposable income of the Indian middle class, there is an increased demand for high-quality, branded helmets that provide superior protection and style. Based on research, the market is segmented into smart and non-smart. The non-smart helmet holds the highest market share. During the forecast period the smart helmet is anticipated to gain the maximum CAGR of motorcycle helmet market in India. Smart helmets come with advanced safety features such as built-in sensors that detect impacts and warn riders of potential hazards. These features can significantly improve rider safety, making them a popular choice among safety-conscious riders with the increasing popularity of technology in India, there is a growing demand for smart helmets that offer advanced features such as Bluetooth connectivity, noise-cancellation, and voice commands. The Indian government has launched various initiatives to promote the use of smart helmets, such as offering subsidies to manufacturers to produce smart helmets and incentivizing riders to purchase them.

Based on product type, the market is segmented into full face, half face, and off-road racing. The full-face helmet has the largest market share out of all of them. The full-face helmet is anticipated to rise in the India helmet market during the period of the forecast. Given that they provide the highest level of protection and are favoured by many riders for their safety features, full-face helmets are predicted to dominate the motorcycle helmet market in India. These helmets provide protection against impact and abrasion in the event of an accident by covering the entire head and face. In addition, full-face helmets are preferred by many motorcyclists in India due to their aesthetic value. Riders can express their personalities and sense of style while maintaining their safety on the road with these helmets, which come in a range of patterns and hues.

The market is divided into two parts based on distribution channel: offline distribution channels and online distribution channels. Currently, the offline distribution channel dominates the market. The online segment is expected to significantly dominate the India helmet market during the forecast period. Customers can shop for and purchase helmets without leaving their homes, eliminating the need to visit a physical store. This is especially beneficial for customers who do not live near a motorcycle or bicycle shop or who have demanding schedules and little time to shop in person. Because they have lower overhead costs and can benefit from economies of scale, online retailers frequently offer lower prices on helmets than brick-and-mortar stores.

Based on End user, the market is segmented into two segments based on end users: riders and passengers. During the forecast period, the rider segment will account for the majority of the helmet market in India. The rider segment is the most important market for helmets in the India for several reasons. Motorcycle riding is a popular recreational activity as well as a mode of transportation in India, with millions of riders hitting the road each year. As a result, there is a significant market for motorcycle helmets, with many riders looking for high-quality, long-lasting helmets that will keep them safe in the event of an accident. Helmets are required by law in many states for motorcycle riders.



In the 1970s, a few Indian states, including Maharashtra and Tamil Nadu, passed laws requiring motorcycle riders to wear helmets. However, these laws were not strictly enforced, and many riders continued to ride without helmets. The Indian government passed a law in 2001 requiring all riders on all roads to wear helmets. This law also required helmets to meet certain safety standards, such as certification from the Bureau of Indian Standards (BIS). The law also required helmet manufacturers to include the BIS logo on their products.

Recent Developments:
• In June 2021, the company Proxgy has launched its series of smart helmets that provide customers with immersive and live access to travel destinations. It surfs in real time locations using 6-axis stabilized handsfree streaming technology.
• As of April 2021, the prime helmet and accessories manufacturer Studds introduced 3 new helmets to be sold in India. The new helmets are the Studds Ninja Elite Super D5 Decor, Urban Super D1 Decor and the Ninja Elite Super D4 Decor with improved strength and reliability as well as enhanced design.
• Studds announced the launch of its new Jade D3 Decor Helmet in February 2021 with UV resistant paint available in six different colours as well as two finish options. It also launched the Thunder D7 Decor helmet providing higher full face impact capabilities.
• Steelbird recently launched the Air Sba01 Dashing white clear visor helmet as well as the Brat series in collaboration with Blauer in April of 2021. The new Brat series is set to offer innovative features and meet safety standards according to the Indian as well as European standards.
• In January 2021, the company Detel which makes affordable mobile handsets, TVs and electric two-wheelers announced the launch of its economical and affordable helmets with BIS certification as a part of the road safety initiative.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Full Face
• Half Face
• Off Road/ Racing

By Distribution Channel:
• Offline
• Online

By End User:
• Rider
• Passenger

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.