China Motorcycle Helmet Market Overview, 2028

China is the world's most populous country, and because investments in public transportation may not be sufficient to meet mobility needs, the country relies on mopeds, scooters, and motorcycles. Despite the fact that the country's motorbike industry began relatively late, China is now one of the world's largest motorcycle-producing countries. Motorcycle production is increasing due to increased demand from both domestic and international markets with the growing demand for motorcycles, Chinese manufacturers are attempting to develop and market these vehicles. In light of all of these events, demand for bikes is expected to rise over the forecast period, boosting the market for motorcycle helmets. The Chinese government has imposed strict regulations requiring motorcycle riders to wear helmets. Failure to comply can lead to fines and even the seizure of the motorcycle. This has resulted in a high demand for motorcycle helmets throughout the country. In China, there has been a trend towards more innovative and stylish helmet designs in recent years. To make their helmets stand out in the market, manufacturers are incorporating new materials, colours, and patterns. Some manufacturers are also introducing new features, such as Bluetooth connectivity for music and communication. Customised motorcycle helmets are becoming increasingly popular in China, with riders using their helmets to express their personalities and styles. Custom paint jobs, graphics, and personalised stickers are all available from some manufacturers.

According to the research report, “China Motorcycle Helmet Market Overview, 2028” published by Bonafide Research, the China market is anticipated to add more than USD 448.08 million from 2023 to 2028. The reason for this is that motorcycles are becoming a more popular mode of transportation in China. Motorcycles are an affordable and convenient mode of transportation, particularly in congested urban areas. The demand for helmets has increased as more people choose motorcycles as their primary mode of transportation. Technological advances in helmet design and materials have also benefited the Chinese motorcycle helmet market. Lightweight, comfortable helmets with advanced features such as improved ventilation and impact protection are being developed by manufacturers. According to research, the market is divided into smart and non-smart helmets. During the forecast period, the smart helmet market is expected to gain the largest market share in China's motorcycle helmet market.
The Chinese government issued regulations requiring motorcycle riders to wear helmets in 1983. This was in response to the increasing number of motorcycle accidents and fatalities on the roads. All motorcycle riders were required by law to wear a helmet that met specific safety standards. The motorcycle helmet industry in China began to grow rapidly in the 1990s, with the emergence of a number of domestic manufacturers producing low-cost helmets. These helmets were frequently made of low-quality materials and failed to meet international safety standards. In the early 2000s, the Chinese government began to take steps to improve the quality of motorcycle helmets sold in the country. New regulations were enacted in 2004 that required all motorcycle helmets to meet certain safety standards, including a minimum impact resistance requirement.

The market is classified into three groups according to product type: full face, half face, and off-road racing. The full-face helmet has the largest market share out of all of them. The full-face helmet is anticipated to rise in the Chinese helmet market during the period of the forecast. Given that they provide the highest level of protection and are favoured by many riders for their safety features, full-face helmets are predicted to dominate the motorcycle helmet market in China. These helmets provide protection against impact and abrasion in the event of an accident by covering the entire head and face. In addition, full-face helmets are preferred by many motorcyclists in China due to their aesthetic value. Riders can express their personalities and sense of style while maintaining their safety on the road with these helmets, which come in a range of patterns and hues.

The market is divided into two parts based on distribution channel: offline distribution channels and online distribution channels. Currently, the offline distribution channel dominates the market. The online segment is expected to significantly dominate the China helmet market during the forecast period. Customers can shop for and purchase helmets without leaving their homes, eliminating the need to visit a physical store. This is especially beneficial for customers who do not live near a motorcycle or bicycle shop or who have demanding schedules and little time to shop in person. Because they have lower overhead costs and can benefit from economies of scale, online retailers frequently offer lower prices on helmets than brick-and-mortar stores.

Based on End user, the market is segmented into two segments based on end users: riders and passengers. During the forecast period, the rider segment will account for the majority of the helmet market in China. The rider segment is the most important market for helmets in the China for several reasons. Motorcycle riding is a popular recreational activity as well as a mode of transportation in China, with millions of riders hitting the road each year. As a result, there is a significant market for motorcycle helmets, with many riders looking for high-quality, long-lasting helmets that will keep them safe in the event of an accident. Helmets are required by law in many states for motorcycle riders.



China is home to several international motorcycle shows and exhibitions that showcase the latest developments in motorcycle helmets and safety gear. These events attract manufacturers, distributors, and retailers from around the world and provide an opportunity for networking and business development. Motorcycle clubs and associations in China organize rides and rallies to promote helmet use and safe riding practices. These events bring together riders from different parts of the country and provide an opportunity to raise awareness about the importance of helmets. The China Motorcyclist Association is the largest motorcycle association in China and organizes various events and activities to promote motorcycle safety, including helmet use. They also provide training and education programmes for riders. China: HOG is a popular motorcycle club in China, and they organise various rides and events to promote motorcycle safety, including the use of helmets. The Chongqing Motorcycle Association is an organisation based in Chongqing that promotes the use of motorcycles for transportation and tourism. They organise various events and activities, including rides and rallies, to promote motorcycle safety, including the use of helmets.

There are several local brands of motorcycle helmets in China. Some of the most popular local brands include: YEMA: YEMA is a Chinese brand of motorcycle helmets that offers a range of full-face, open-face, and modular helmets. They are known for their affordable prices and have become increasingly popular among riders in China. Motogear: Motogear is a Chinese brand that offers a range of full-face, open-face, and modular helmets. They are known for their unique designs and have become increasingly popular among riders in China. Jiekai: Jiekai is a Chinese brand that offers a range of full-face and open-face helmets. They are known for their affordable prices and have become popular among entry-level riders in China.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Full Face
• Half Face
• Off Road/ Racing

By Distribution Channel:
• Offline
• Online

By End User:
• Rider
• Passenger

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.