United States (USA) Motorcycle Helmet Market Overview, 2028

In the United States, the motorcycle helmet market is a significant part of the larger motorcycle industry, which generates billions of dollars in revenue each year. The growing number of motorbike riders, increased awareness of road safety, and the implementation of stringent safety regulations are driving the market. Furthermore, the growing popularity of motorcycles for recreation and commuting is expected to drive demand for motorcycle helmets in the coming years. Motorcycle helmets were not widely used in the United States until the 1960s, when safety concerns became more prominent. The federal government passed the Highway Safety Act in 1966, which required states to enact laws requiring motorcycle riders to wear helmets in order to receive federal funding for highway construction and maintenance. The 2-wheeler industry, which includes the manufacture and sale of motorcycles, mopeds, and scooters, has indirectly aided the expansion of the helmet market in the United States. The demand for helmets has increased as more people ride motorcycles, mopeds, and scooters. Helmet use is frequently promoted by motorcycle manufacturers and dealerships as part of their safety campaigns, and some even include helmets in their sales packages. Furthermore, the popularity of motorcycle racing and other two-wheeled sports has aided in the promotion of helmet use among riders and enthusiasts. According to the research report, “United States (USA) Motorcycle Helmet Market Overview, 2028” published by Bonafide Research, the united States market was valued at more than USD 430 Million in 2022. The US motorcycle helmet market is segmented into smart and non-smart helmet. Currently the non-smart segment has the largest market share in the US motorcycle helmet market. During the forecast period it is anticipated that the smart helmet is going to gain the maximum market share of motorcycle helmet market in US. Smart helmets are becoming increasingly popular in the United States due to their advanced technology and innovative features that increase motorcycle riders' safety and convenience. Smart helmets include advanced features such as Bluetooth connectivity, built-in cameras, and GPS systems. These features enable riders to stay connected with their phones while riding, listen to music or receive voice instructions, capture footage of their rides, and easily navigate with turn-by-turn directions these are some drastic features of smart helmets which are propelling the market growth of smart helmet in US.

Based on product type the market is segmented into full face, half face and off/ road racing. The full face helmet exhibited the largest market share among them. During the forecast the full face helmet is expected to dominate the market of helmet in US. Full-face helmets provide the most protection for riders because they cover the entire head, including the face and chin. This makes them the safest option for motorcyclists and bicyclists, especially in high-speed or high-impact situations. Full-face helmets are often more comfortable to wear than other types of helmets because they have a secure fit and can provide better ventilation and noise reduction. They also shield riders from wind, rain, and other elements, making for a more comfortable riding experience. Full-face helmets are available in a variety of styles and designs, making them a popular choice among riders who want to express their individuality. They can be personalised with graphics, colours, and other elements to create a one-of-a-kind appearance. Based on distribution channel, the market is divided into offline and online. Among them currently the market is dominated by the offline distribution channel. During the forecast period it is anticipated the online segment is anticipated to dominate significantly the market of helmet in US. Online shopping allows customers to browse and purchase helmets from the comfort of their own homes without having to visit a physical store. This is especially convenient for customers who don't live near a motorcycle or bicycle shop or who have busy schedules and limited time to shop in person. Online retailers often offer lower prices on helmets than brick-and-mortar stores, as they have lower overhead costs and can take advantage of economies of scale. This can make it more affordable for customers to purchase high-quality helmets. Based on End User, the market is segmented into rider and passenger. The Rider segment is going to exhibit the largest share of helmet market in US during the forecast period. For several reasons, the rider segment is the most important market for helmets in the United States. Motorcycle riding is a popular recreational activity and mode of transportation in the United States, with millions of riders taking to the roads each year. This has resulted in a sizable market for motorcycle helmets, with many riders looking for high-quality, long-lasting helmets that will keep them safe in the event of an accident. Helmets are required by law for motorcycle riders in many states. This has created a strong market for helmets, as riders are required by law to wear a helmet. Several major events are being held in the United States to promote the use of helmets and motorcycle safety. Rider Education Programmes of the Motorcycle Safety Foundation (MSF): MSF is a non-profit organisation that offers rider education and training programmes for all skill levels of motorbike riders. They provide a wide range of courses and classes, including basic rider courses, advanced rider courses, and military training. The International Motorcycle Shows are a series of events that take place in major cities across the United States. They include displays of new motorcycles, gear, and accessories, as well as interactive exhibits and motorcycle safety demonstrations. In the United States, May is National Motorcycle Safety Awareness Month, and numerous organisations and agencies hold events and campaigns to promote motorcycle safety and encourage riders to wear helmets . In the United States, there are numerous helmet brands in use. Shoei is a Japanese helmet company known for producing high-quality, high-performance helmets. They have a variety of helmets for both on and off-road use. Arai: Another Japanese helmet manufacturer that is popular among riders in the United States is Arai. Their helmets are well-known for their durability, comfort, and high level of protection. Bell is an American helmet company that makes helmets for both motorcycle and bicycle riders. They are well-known for their creative designs and use of cutting-edge materials. Scorpion: Scorpion is a newcomer to the US helmet market, but they have quickly established a reputation for producing high-quality, low-cost helmets. They provide a variety of helmets for both street and off-road use. While there are many popular international helmet brands available in the United States, there are also several local helmet brands based in the United States. Biltwell: Biltwell is a US-based helmet manufacturer that produces a range of open-face and full-face helmets for motorcycle riders. Their helmets are known for their classic, retro-inspired designs. Simpson: Simpson is another US-based helmet manufacturer that produces a range of helmets for both automotive and motorcycle use. Their helmets are known for their distinctive designs and use of advanced materials. Daytona Helmets: Daytona Helmets is a Florida-based helmet manufacturer that produces a range of affordable, lightweight helmets for motorcycle riders. Their helmets are known for their simple, classic designs and lightweight construction. Voss Helmets: Voss Helmets is a US-based helmet manufacturer that produces a range of affordable, high-quality helmets for motorcycle riders. Their helmets are known for their lightweight construction and advanced safety features. West Coast Helmets: West Coast Helmets is a California-based helmet manufacturer that produces a range of stylish, high-quality helmets for motorcycle riders. Their helmets are known for their unique designs and attention to detail. Considered in this report • Geography: US • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Aspects covered in this report • US Helmet market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Full Face • Half Face • Off Road/ Racing By Distribution Channel: • Offline • Online By End User: • Rider • Passenger The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.