Argentina Shapewear Market Overview, 2028

Due to rising consumer knowledge of these items' advantages among women of all ages, the shape wear market in Argentina is expanding quickly. Shape wear, commonly referred to as body shaping or compression clothing, and is made to improve the wearer's shape by reducing discomfort and bringing out the wearer's more streamlined silhouette. Argentina has a vibrant outdoor recreation and physical activity culture. By designing goods that are practical and fashionable for sporting events and outdoor activities, shape wear and stockings companies can profit from this trend. Customers in Argentina frequently have a great sense of fashion and are prepared to spend money on designer apparel and accessories. Shape wear and stockings companies now have a chance to meet local fashion tastes by providing products that are both fashionable and practical. And many challenges also face by the country, High rates of inflation and currency devaluations are historical occurrences in Argentina. In addition to making it harder for customers to buy more expensive goods like shapewear and stockings, this can also make it difficult for companies to remain profitable.

According to the research report, "Argentina Shapewear and stockings Market Overview, 2028" published by Bonafide Research, The Argentina Shapewear and stockings market is projected to reach market size of more than USD 146 Million by 2028. One trend that is driving growth in the shape wear market in Argentina is the increasing popularity of active wear and at leisure wear. Consumers are looking for shape wear that can be worn with their workout clothes, and brands are responding by offering compression leggings and tops that can be worn during exercise. The demand for goods that support healthy lifestyles, such as shapewear has increased in Argentina as a result of a growing awareness of health and wellbeing. There are so many opportunities for the growing the market of Shapewear and stocking in Argentina. Among the some of the opportunities are the First, there is a chance for firms to increase the number of environmentally friendly and sustainable products they sell. Customers are likely to look for products that coincide with their beliefs as they become more aware of how their actions affect the environment. Companies who can provide eco-friendly shape wear and stockings are probably in a good position to take this market share. The chance for businesses to emphasise comfort and adaptability is the second. And another is a chance for manufacturers to focus on the expanding at leisure clothing sector. Compression clothing that may be worn while exercising is becoming more and more popular as more people pursue active lifestyles. In this market category, brands that can provide compression tops and leggings that are both stylish and useful are likely to succeed.

According to the report Shapewear is dominating compare to the stockings due to traditional stockings, which can be constricting and uncomfortable, shape wear is frequently made to be more flexible and pleasant. Shape wear is created to smooth and shape the body while preserving mobility. It is made to be worn beneath clothes to offer support and sculpt a sleek silhouette. Because of this, it serves a more practical purpose than stockings, which are frequently worn as fashion accessories. In recent years, shape wear has gained in popularity as more businesses start to offer goods that are both trendy and functional. This has contributed to shape wear being more well-liked among younger customers who are looking for stylish and multipurpose products. In recent years, shape wear has attracted a lot of marketing and advertising attention, with several firms using celebrities and social media influencers to advertise their products. It's possible that this greater visibility helped shape wear become more popular in Argentina.

In Argentina body shape and life style is more dominating compare to the performance and recovery because the consumer are more concerned about their appearance and comfort more than the athletic performance and recovery. Primarily polyester material is more useful compare to the other material, it is a synthetic fibre that is durable and wrinkle-resistant and secondary the Argentina people use the nylon material for their comfort. Due to Nylon is a popular material for stockings and some types of shape wear, as it is lightweight and stretchy. Nylon is also durable and resistant to wrinkles and abrasions.

In the distribution channel it is segmented on the different parts , hyper and super markets, super speciality stores, online and offline. Among the entire channel most of the sales happen from the super speciality stores and online platforms. In Argentina, the shape wear market is dominated by international brands such as Spanx, Maidenform, and Triumph, as well as local brands like Selu and Amodil. The market includes a variety of products, ranging from basic shaping briefs and camisoles to more advanced garments that can shape and lift multiple areas of the body. And Argentine stocking market includes international brands such as Hanes, Calvin Klein, and L'eggs, as well as local brands like Pampero and La Dolfina. Stocking products in Argentina range from basic sheer and opaque stockings to more fashion-forward styles, such as patterned tights and thigh-high stockings.



Argentina's shape wear and stockings market is a growing industry that caters to the needs of women who want to look their best. Shape wear and stockings are popular among women of all ages, as they help to enhance their curves and provide a smoother silhouette. In recent years, the demand for shape wear and stockings has increased due to the growing trend of body positivity and self-care. Although women are the primary target market for shape wear in Argentina, there is also a rising demand for men's shape wear. Compression undershirts and other men's shape wear items are becoming more and more well-liked among men who wish to look better and feel more confident. In shape wear and stockings that makes gender-specific, cultural norms, fashion trends, body image concerns, and marketing strategies have created a perception that these products are primarily for women in Argentina.

In the stocking market, there is a growing trend towards sustainable and eco-friendly materials. Brands are focusing on using recycled materials and reducing their environmental impact, while still offering fashionable and functional products. The shape wear and stocking market in Argentina is expected to continue growing, driven by changing fashion trends, increasing consumer awareness, and rising disposable income. The market is also likely to benefit from the growing popularity of online shopping, which makes it easier for consumers to purchase these products from the comfort of their own homes.

Considered in this report

• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Argentina Shapewear and stocking market with its segment
• Driver and opportunities
• Trend and development

By Product type

• Body Shapewear
• stocking

By application

• Body Shaping And Lifestyle
• Performance and recovery

By material

• Polyester
• Cotton
• Nylon
• Others

By distribution channel

• Hypermarkets
• Speciality stores
• Online
• Offline

By End user

• Male
• female

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Shapewear and stocking industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.