Australia Shapewear Market Overview, 2028

The growing emphasis on health and wellness is one of the major factors driving the shape wear industry in Australia. Many consumers are searching for clothes that will complement their busy lifestyles and aid in achieving their fitness objectives. Shape wear is frequently promoted as a technique to enhance posture, offer support during physical activity, and make people feel more at ease and confident in their bodies. Australian consumers have access to a wide variety of brands and products that meet their varied demands and tastes on the stockings market. There are many different types of stockings available in Australia, including sheer, opaque, fishnet, and patterned stockings. Also, a wide range of colours are offered, from traditional black and neutral tints to striking hues like red, blue, and green.

According to the research report, "Australia Shapewear and stockings Market Overview, 2028" published by Bonafide Research, The Australia Shapewear and Stocking market was valued at above USD 24 Million in 2022.There are the some opportunities in the Australia for Shapewear and stockings market, Shape wear and stockings that target this market are required in Australia due to the expanding plus-size market. Companies with a greater selection of sizes and kinds of products are more likely to succeed in this market. Although the shape wear and stockings business in Australia is predominantly targeted at women, there is opportunity for brands to also focus on the male consumer. Men's shape wear and stockings that support them while they workout and aid to correct their posture are growing in popularity. Due to the expansion of e-commerce in Australia, companies can now sell their shape wear and stockings online. Customers who would not have access to these things in physical locations can be drawn in by offering a wide variety of sizes, styles, and patterns online.

There are some e-commerce websites which are available in the Australian market, The Iconic, David Jones, Asos, Berlei, Bare Necessities, and Bras and things. Some of the name of the famous super speciality stores Bras and things, Big W, Myer, Target, David jones. Popular brands of the Shapewear and stockings in the Australia are Ambra, Triumph, Maidenform, Berlei, Wolford, and Spanx. For special occasions in Australia like weddings, formal events, and parties, younger women in their 20s and 30s may be more prone to utilise shape wear and stockings. They might also utilise them to bolster particular clothes or to emphasize their shape as part of their daily attire. The usage of shape wear and stockings by older women in their 40s, 50s, and beyond may be increasingly common for practical reasons, such as to support their backs or legs or to assist smooth out any troublesome areas. People might also utilise them for medicinal purposes, including to treat lymphedema or manage varicose veins.

Enhancing body shape is one of the main reasons Australian women wear shape wear and stockings. It can help create a more streamlined profile by supporting particular sections and easing curves. The support that some shape wear offers to the back, abdomen, and other regions can aid with posture and ease discomfort. Shape wear may be used by certain women for medicinal purposes, such as to treat chronic pain, lymphedema, or diseases like varicose veins. While wearing a form-fitting dress or spending a lot of time standing or sitting, some people feel that wearing shape wear and stockings might be more comfortable than going without. Shape wear and stockings may be a stylish statement as well as being useful, giving any outfit a polished appearance.

The TGA (Therapeutic Goods Administration) requires that all medical devices, including shape wear and stockings, be registered with the agency before they can be sold in Australia. Manufacturers must provide evidence that their products are safe and effective for their intended use, and that they meet all relevant quality standards. The marketing of medical devices is also subject to stringent regulations in Australia. Manufacturers must be able to validate any advantages claims they make about their products, and all marketing claims must be backed up by scientific data. Depending on the intended usage of the product, the brand, and consumer preferences, several materials may be used in shape wear and stockings. Generally, the fabrics used in these Australian products are selected for their strength, comfort, and performance, and are frequently a combination of synthetic and natural fabrics, such as polyester. Some of the product of the Shapewear and stockings are trending in Australia, High waisted shaping shorts, Compression stockings, Thigh-high stockings, body suits, Seamless Shapewear.



Considered in this report

• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Australia Shapewear and stocking market with its segment
• Driver and opportunities
• Trend and development

By Product type

• Body Shapewear
• stocking

By application

• Body Shaping And Lifestyle
• Performance and recovery

By material

• Polyester
• Cotton
• Nylon
• Others

By distribution channel

• Hypermarkets
• Speciality stores
• Online
• Offline

By End user

• Male
• female

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Shapewear and stocking industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.