Germany Shapewear Market Overview, 2028

In Germany, fitness consciousness is increasing among individuals on account of the growing prevalence of chronic diseases. This is increasing the utilisation of the shapewear for exercising across the country. Moreover, the growing participation of individuals in sports activities is positively influencing the market. This, along with the escalating demand for garments with softer and more breathable fabrics, is contributing to the growth of the market. Aside from that, shapewear is widely available in the country. Germans may use shapewear as a way to enhance their appearance, particularly for special occasions such as weddings or formal events. Others may use shapewear as a way to support their posture or alleviate discomfort in certain areas of the body. Ultimately, the decision to use shapewear is a personal one, and it can be influenced by a wide range of factors, including lifestyle habits, cultural norms, and individual preferences. Shapewear is a popular garment in Germany, with a variety of options available for both women and men. According to the research report "Germany Shapewear and Stocking Market Overview, 2028," published by Bonafide Research, The Germany Shapewear and Stocking market is expected to grow at more than 7% CAGR from 2023 to 2028. The German market is segmented into shapewear and stockings. Currently, Stocking has the largest market share in the German shapewear and stocking market. Due to several reasons, Germany is known for its fashion-conscious culture, with many people placing a high value on appearance and style. Stocking can help people achieve a sleeker, more polished look, making it a popular choice among fashion-conscious consumers. Germans also tend to prioritise health and wellness, which can make shapewear and stockings an attractive option for those who want to improve their posture, alleviate discomfort, or support their active lifestyles. Germany has an ageing population with a growing number of older adults who may benefit from the support and comfort provided by shapewear and stockings. The body shaper is part of shapewear in Germany and is used by many Germans for improved posture or better circulation.

Based on the application, the market is segmented into two types; body shaping and lifestyle, and performance and recovery. Body shaping and lifestyle have the highest market share in Germany. Due to the fact that people use shapewear to achieve a certain body shape, there is also a growing body positivity movement in Germany that emphasises self-love and acceptance of all body types. This movement may be influencing the attitudes of some people towards shapewear. The use of body-shaping items like shapewear varies greatly among people and is impacted by many different variables in Germany. Shapewear might be a temporary solution for some people to attain a particular look or fit into an outfit, but for others, it can be a regular part of their wardrobe for support and comfort. In the German market, the material is segmented into polyester, nylon, cotton, and others. The majority of people in Germany prefer shapewear and stockings made of polyester. Polyester is a common material used in the production of shapewear and stockings because it can provide a snug and comfortable fit while also offering support and shaping benefits. Additionally, polyester is often blended with other materials, such as elastane, to enhance its stretch and flexibility, making it ideal for use. There have been several recent developments and new product launches in the shapewear and stocking market in Germany. With an increasing focus on sustainability and eco-friendliness, many shapewear and stocking manufacturers in Germany are now using more sustainable materials, such as recycled polyester and organic cotton. These materials are more environmentally friendly and may appeal to consumers who prioritise sustainability. Shapewear and stocking manufacturers in Germany are incorporating innovative designs and features to enhance their products' performance and comfort. For example, some shapewear products now feature built-in bras or adjustable straps for a more customizable fit. Compression stockings are a type of hosiery that applies pressure to the legs, improving blood flow and reducing the risk of blood clots. These stockings are increasingly popular in Germany, especially among people who spend a lot of time sitting or standing. As well as consumers, they are increasingly looking for versatile shapewear and stocking designs that can be worn in a variety of situations, from work to special occasions to casual wear. Manufacturers are responding to this trend by creating products that are versatile and multi-functional. Overall, the shapewear and stocking market in Germany is constantly evolving, with new products and innovations being introduced regularly. Manufacturers are increasingly focusing on providing high-quality, comfortable, and functional products that meet the needs of a wide range of consumers. Based on the end users, the women's segment dominates the shapewear and stocking market and accounts for the largest market share. The segment is primarily driven by the advancement in shapewear fabrics and an increase in product launches for women. Based on the distribution channel in Germany, the shapewear and stocking market includes the hypermarket & Supermarket, specialty stores, and online. Currently, specialty stores dominate the market. There are top shapewear and stocking companies in Germany. Specialist stores are available in the market like Wolford, Triumph, Falke, and C&A, these specialist stores that offer shapewear and stock products in Germany. In Germany, there are several hypermarkets that sell shapewear and stocking products along with their other merchandise. Some popular hypermarkets sell these products, like Karstadt, Kaufhof, Primark, DM Drogerie Market, and Muller. These hypermarkets offer a range of options for shapewear and stocking products at varying price points.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report

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• Germany Shapewear & Stocking market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Shapewear • Stocking By Application: • Body Shaping And Lifestyle • Performance And Recovery By Materials: • Polyester • Nylon • Cotton • Others By Distribution Channel: • Hypermarket • Specialist Stores • Online By End User: • Women • Men The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.