France Athletic Footwear Market Overview, 2028

The athletics footwear market in France is a thriving industry, with a wide range of brands and products available to consumers. The market is driven by factors such as increased awareness of health and fitness, growing participation in sports and physical activities, and changing consumer preferences towards fashionable and comfortable footwear. In France, there has been an increasing shift towards eco-friendly and sustainable footwear, with many firms producing goods produced from recycled materials or employing more ecologically friendly manufacturing techniques. As customers grow increasingly aware of their environmental impact, this trend is anticipated to continue. The French athletics footwear market is highly competitive, with brands competing on factors such as price, quality, design, and innovation. With a large population of active and health-conscious consumers, the market presents significant opportunities for both established and emerging brands to expand their presence and capture market share.

According to the research report, "France Athletic Footwear Market Overview, 2028" published by bonafide Research, the France Athletic Footwear market is expected to add USD 1.15 Billion by 2028. Consumers in France are becoming more interested in sports and fitness, which offers athletic footwear companies a huge market opportunity. By creating goods that are specific to various sports and activities and marketing them through targeted advertising and partnerships with athletes and fitness influencers, brands may profit from this trend. Collaborations and partnerships with athletes, sports teams, and fashion influencers can help brands increase their exposure and reach in the French market. This can be especially effective in targeting younger and trend-conscious consumers. the athletics footwear market offers many opportunities for companies to grow and innovate. By staying up-to-date with market trends and consumer preferences, companies can take advantage of these opportunities and succeed in this competitive industry.

French Athletic foot wear market innovate their ideas to sustain in the market are, French manufacturers of sports footwear are using 3D printing technology to produce custom-fit shoes that can be adjusted to a person's motion and foot form. With the help of this technology, shoes may be made more precisely and uniquely for each wearer, enhancing comfort, performance, and injury prevention. Several French athletic footwear brands are incorporating smart technology into their products, such as sensors that can track steps, distance, and other metrics to provide feedback to the wearer. This technology can help athletes and fitness enthusiasts monitor and optimize their performance.

In France recently some innovation done and the new product was launched that is VelocityPro Running Shoe. These shoes provide the ultimate combination of comfort, support, and durability. The VelocityPro Running Shoe features a lightweight, breathable mesh upper that allows for maximum airflow, keeping your feet cool and dry during even the most intense workouts. The shoe's unique sole design provides exceptional traction and grip, making it the ideal choice for running on any terrain. Asics launched its Gel-Kayano 26 line of running shoes in France in 2019. The Gel-Kayano 26 line features a new gel technology that provides improved shock absorption and comfort, as well as an updated upper design for a better fit. New Balance launched its Fresh Foam line of athletic footwear in France in 2017. The Fresh Foam line features a new foam technology that provides a soft and comfortable ride, making it popular among runners and fitness enthusiasts.

To advertise their brands and reach a larger audience, many athletic footwear firms in France work with social media influencers and celebrities. Here some of the collaboration of the brands with the French celebrities are, Nike has collaborated with basketball player Tony Parker, soccer player Kylian Mbappé, and musician Aya Nakamura. Adidas has worked with French soccer player Paul Pogba and musician Pharrell Williams. Puma has collaborated with French influencer and model, Sonia Tlev, on. New Balance has partnered with French rapper Moha La Squale on product collaborations and marketing campaigns in France. French athletic footwear brands can promote their products and showcase their latest innovations while doing collaboration with international event. Such international event is the Paris fashion week, Olympic Games, The World Athletics Championships, the Paris marathon, French open.



There are several start-ups in the French athletic footwear market that are offering innovative products and disrupting the industry. Here are a few, On running, Veja, Hoka one one, Salming, Faguo.
In France hyper market and super markets selling ration high compare to the other distributing channels. For that also there are some reason behind these which are, Hypermarkets and supermarkets typically offer a wide range of products, including athletic footwear. Consumers can choose from a large selection of brands, styles, and sizes all in one place. They offer lower prices than other retail channels due to their buying power and ability to negotiate better prices with suppliers. Consumers can find not only athletic footwear, but also other related products such as sports apparel and accessories, in one place. This makes it convenient for consumers who are looking to purchase everything they need for their athletic activities in one trip.

In recent years, there has been a growing interest in fitness and healthy living among women in France. This has led to an increase in demand for athletic footwear, as women are looking for comfortable and supportive shoes to wear while exercising. Athletic footwear is known to have health benefits, such as reducing the risk of injury and improving overall foot health. Women are more likely to prioritize their health and well-being, which has led to an increase in demand for athletic footwear. and athletic footwear has become a fashion statement in addition to being functional. Many athletic footwear brands have started offering stylish and trendy designs that appeal to women, which has further increased demand. These are the some reason for the women are dominating in the end user for the France authentic foot wear market.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• France Athletic Footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Footwear Type
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End user
• Male
• Female
• Kids

By distribution channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Sports Athletic Foot wear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.