Australia Athletic Footwear Market Overview, 2028

Australia has a strong culture of outdoor activities, including hiking, running, and surfing. This has driven demand for athletic footwear that is suitable for these activities, such as trail running shoes and surf shoes. Furthermore, ports are an important part of Australian culture, and the country has a strong tradition of sporting excellence. This has helped to drive demand for athletic footwear that is associated with particular sports, such as running shoes, basketball shoes, and soccer boots. Moreover, the hot and dry climate in many parts of Australia has led to the development of athletic footwear that is lightweight, breathable, and comfortable in warm weather conditions. This has contributed to the popularity of sandals, flip-flops, and lightweight sneakers. Moreover, Australia is a technologically advanced country, and this has influenced the development of athletic footwear that incorporates the latest technologies to enhance performance and comfort. This includes features such as cushioning systems, breathable materials, and smart technology that tracks and monitors activity levels. In addition, the beach is a central part of Australian culture, and this has driven demand for athletic footwear that is suitable for beach activities such as swimming, surfing, and beach volleyball. This includes waterproof sandals and surf shoes that are designed to provide protection and grip in wet conditions.

According to the research report "Australia Athletic Footwear Market Overview, 2028," published by Bonafide Research, the Australia Athletic Footwear market is expected to grow at 6.40% CAGR from 2023 to 2028. Australia Athletic Footwear Market Based on distribution channel, Hypermarket/Supermarket has the largest market share. Hypermarkets and supermarkets also offer a wide range of athletic footwear from various brands at competitive prices, making them a popular choice among consumers. These retailers have significant bargaining power due to their large purchasing volumes, allowing them to negotiate better prices with suppliers and pass on the cost savings to their customers. Some of the popular hypermarkets and supermarkets in Australia where athletic footwear is sold include Big W, Kmart, Target, Myer, David Jones, Rebel Sport, Sports Direct, JD Sports, Foot Locker, The Athlete's Foot, and many more. Online distribution had the highest CAGR during the forecast period in the USA athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in Australia are Nike Australia, Adidas Australia, JD Sports, Rebel Sport, The Athlete's Foot, ASICS Australia, Foot Locker Australia, Stylerunner, Amazon Australia, Catch, and many more. Furthermore, there has been an increase in the number of soccer clubs and leagues in Australia in recent years, which has further boosted the demand for soccer shoes. This has been driven in part by the success of the national team, the Socceroos, and the growing popularity of the A-League, the country's top professional soccer league. Moreover, the development of new technologies and materials has led to the creation of more advanced soccer shoes that offer better performance and comfort. This has further boosted demand among serious players who are willing to invest in high-quality shoes that can help them perform at their best.

Men have the largest end-user market share in the Australian athletic footwear market. Men participate in sports at a higher rate than women, which has a direct impact on the demand for athletic footwear. Men are more likely to participate in athletic footwear-required activities such as running, basketball, soccer, and weightlifting, among others. During the forecast period, women have the highest CAGR. Women's interest in fitness and physical activity is growing, which is driving the demand for athletic footwear. They engage in a variety of activities that necessitate specialized footwear, such as running, yoga, and CrossFit. However, as childhood obesity rates rise and parents become more aware of the importance of physical activity, they are encouraging their children to participate in sports and outdoor activities. This has resulted in an increase in the demand for athletic footwear for children.

Celebrity endorsements and sponsorships have a significant impact on the Australian athletic footwear market, as they can influence consumer perceptions and purchasing decisions. Consumers often associate the success and image of their favorite celebrities with the products they endorse, leading to increased sales and brand loyalty. Some of the most successful brands at leveraging celebrity endorsements and sponsorships in the Australian athletic footwear market include Nike, which has a long history of partnering with high-profile athletes and celebrities. Some of the most successful partnerships in Australia include those with Kyrie Irving (NBA player), Liz Cambage (Australian basketball player), and Steph Claire Smith (model and fitness influencer). Furthermore, Adidas has also worked with numerous celebrities and athletes to promote its footwear. Some of the most successful partnerships in Australia include Patrick Mahomes, Pharrell Williams, and Kylian Mbappe. Moreover under Armour has been increasing its presence in the Australian market and has partnered with several high-profile athletes to promote its footwear. Some of the most successful partnerships in Australia include Jordan Spieth, Dwayne Johnson, and Michael Clarke. In addition, Puma has also leveraged celebrity endorsements to promote its footwear in Australia. Some of the most successful partnerships include Usain Bolt, Neymar Jr., Lewis Hamilton, and many more.

The Australian economy can be volatile, and economic downturns can have a negative impact on consumer spending. This can lead to decreased sales of athletic footwear and other non-essential goods. Furthermore, consumer preferences can change quickly, and companies need to be able to adapt to these changes to remain successful. For example, there has been a growing trend towards sustainable and ethically produced products, and companies that do not address these concerns may struggle to attract consumers. Moreover, demand for athletic footwear can be seasonal, with sales typically higher during the summer months when more people are engaging in outdoor activities. This can lead to fluctuations in sales and inventory management challenges for companies.



Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Athletic Footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Type:
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End User:
• Men
• Women
• Kids

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.