Japan Athletic Footwear Market Overview, 2028

Japanese culture places a great deal of importance on craftsmanship and attention to detail. This focus on quality and precision is evident in the design and production of athletic footwear in Japan. Japanese footwear brands are known for their high-quality materials and meticulous attention to detail, resulting in shoes that are both functional and stylish. Furthermore, Japan is known for its fashion-forward culture, and this has had a significant impact on the athletic footwear industry. Japanese consumers place a high value on both functionality and style, and athletic footwear brands in Japan often incorporate cutting-edge design elements into their products. Moreover, Japan places a strong emphasis on health and fitness, which has contributed to the popularity of athletic footwear in the country. Japanese consumers are willing to pay a premium for shoes that offer superior comfort and support, and many athletic footwear brands in Japan have developed technologies to cater to this demand. In addition, Japanese culture has also been appropriated in the design of athletic footwear. Japanese motifs such as cherry blossoms, samurai, and dragons have been incorporated into the design of sneakers, resulting in a unique and distinctive style that is associated with Japan. According to the research report "Japan Athletic Footwear Market Overview, 2028," published by Bonafide Research, the Japan Athletic Footwear market was valued at more than USD 4 Billion in 2022. Based on product type, the market is divided into running shoes, training and walking shoes, sports shoes, aerobic and gym wear shoes, trekking and hiking shoes, and others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, the running shoes, training shoes, and walking shoes had the highest market share during the forecast period. Japan has a culture of marathon running, with the Tokyo Marathon being one of the most famous marathons in the world. As a result, running shoes are highly popular in the country, and many Japanese consumers invest in high-quality running shoes that can support them during their runs. Sports shoes are expected to have the highest CAGR during the forecast period. Sports shoe brands often sponsor sports teams and athletes, which helps to increase brand awareness and drive demand for their products. This is particularly true in Japan, where there is a strong culture of loyalty to sports teams and athletes. Based on sports footwear type, soccer shoes have the largest market share in the Japanese athletic footwear market. Many Japanese consumers participate in soccer leagues and tournaments, which require specialised footwear for optimal performance. Soccer shoes are designed to provide players with traction, stability, and support on the field, which makes them essential for serious soccer players. Furthermore, soccer shoe brands often sponsor soccer teams and players, which help to increase brand awareness and drive demand for their products. This is particularly true in Japan, where there is a strong culture of loyalty to sports teams and athletes.

Men have the highest market share in the Japan athletic footwear market based on end-user due to Men tend to participate in sports more frequently than women, and this has a direct impact on the demand for athletic footwear. Men are more likely to engage in activities that require athletic footwear, such as running, basketball, soccer, and weightlifting, among others. Women have the highest CAGR during the forecast period. Women are increasingly interested in fitness and physical activity, which is driving the demand for athletic footwear. They are participating in a wide range of activities, such as running, yoga, and CrossFit, which require specialised footwear. However, with the rise in childhood obesity rates and the growing awareness of the importance of physical activity, parents are encouraging their children to participate in sports and outdoor activities. This has led to an increase in demand for athletic footwear for kids. Japan Athletic Footwear Market Based on distribution channel, Hyperment/Supermarket has the largest market share. Hypermarkets and supermarkets also offer a wide range of athletic footwear from various brands at competitive prices, making them a popular choice among consumers. These retailers have significant bargaining power due to their large purchasing volumes, allowing them to negotiate better prices with suppliers and pass on the cost savings to their customers. Some of the popular hypermarkets and supermarkets in Japan where athletic footwear is sold include Aeon, Ito-Yokado, Seiyu, Don Quijote, Apita, Maxvalu, Life, Maruetsu, Summit, York Benimaru, and many more. Online distribution had the highest CAGR during the forecast period in the USA athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in Japan are Amazon Japan, Rakuten, Yahoo! Shopping Japan, Zoztown, ASICS Japan, Nike Japan, Adidas Japan, Mizuno Japan, New Balance Japan, Onitsuka Tiger Japan, and many more. The athletic footwear market in Japan is regulated by a number of norms and regulations aimed at ensuring the safety and quality of products sold in the market. Some of the key regulations governing the market include Japan Industrial Standards (JIS), a set of standards established by the Japanese Industrial Standards Committee to ensure that products meet certain quality and safety criteria. Athletic footwear sold in Japan must meet the relevant JIS standards. Furthermore, the Consumer Product Safety Act regulates the safety of consumer products sold in Japan. It requires that products meet certain safety criteria and undergo testing to ensure compliance. Moreover, the Chemical Substances Control Law regulates the use of chemical substances in products sold in Japan, including athletic footwear. It requires that certain hazardous substances be restricted or banned and that products undergo testing to ensure compliance. Moreover, the Trade Practises Act regulates the advertising and promotion of products sold in Japan. It prohibits false or misleading advertising and requires that advertising be accurate and transparent. In addition, athletic footwear sold in Japan must meet certain labelling requirements, including information on the materials used, the country of origin, and care instructions.

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Manmayi Raval

Research Consultant

Japan has an aging population, which means that there is a declining youth demographic that is typically more active and more likely to purchase athletic footwear. This could lead to a decline in demand for athletic footwear in the long term. Furthermore, the popularity of athletic footwear in Japan is closely tied to fashion trends. If fashion trends shift away from athletic footwear, this could lead to a decline in demand for the product. Moreover, the demand for athletic footwear in Japan is highly seasonal, with the majority of sales occurring during the spring and summer months when outdoor activities are more prevalent. This can lead to fluctuations in sales throughout the year. Start-ups: • Asics Ventures is the venture capital arm of Asics, a well-known athletic footwear brand based in Japan. Asics Ventures invests in start-ups that are developing innovative technologies related to sports and fitness. • WOTA Corporation is a start-up that has developed a shoe customization platform that allows consumers to design their own custom shoes using 3D printing technology. The company has partnered with several athletic footwear brands to offer custom shoe designs to consumers. • Ground is a start-up that has developed a shoe insole technology that can measure an athlete's foot strike and provide real-time feedback on running form. The company has partnered with several athletic footwear brands to integrate its technology into their products. • Rags to Rackets are a start-up that produces high-quality, eco-friendly athletic footwear using recycled materials. The company has a focus on sustainability and has gained a following among consumers who prioritize environmentally-friendly products. • Kudu is a start-up that produces athletic footwear using natural and sustainable materials, such as wild rubber and organic cotton. The company's products are designed to be eco-friendly and socially responsible. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • Japan Athletic Footwear market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Running Shoes, Training and Walking Shoes • Sports Shoes • Aerobic and gym wear shoes • Trekking & Hiking Shoes • Others (cross-training shoes, walking shoes, dance shoes, etc.) By Sports Type: • Tennis Shoes • Soccer Shoes • Basketball Shoes • Cricket Shoes • Others By End User: • Men • Women • Kids By Distribution Channel • Hypermarkets/Supermarkets • Specialty Stores • Brand Outlets • Online Channels • Others (General retail, B2B, etc.) The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.