China Athletic Footwear Market Overview, 2028

China is the world's second-largest athletic footwear market. The popularity of athleisure wear, which combines athletic and leisure wear, is growing in China. This trend is driving demand for comfortable and stylish athletic footwear that can be worn both during exercise and for everyday activities. Furthermore, to cater to the growing demand for stylish and trendy athletic footwear in China, many sports brands are collaborating with fashion designers to create unique and fashionable collections. For instance, Nike has collaborated with Chinese designer Feng Chen Wang to create a limited-edition collection of sneakers that combine Wang's signature style with Nike's performance technology. Moreover, domestic Chinese brands are becoming increasingly popular in the athletic footwear market, particularly among younger consumers who are looking for unique and affordable options. These brands often offer products that are inspired by global fashion and style trends but with a local twist that appeals to Chinese consumers. Like in other markets, sustainability is becoming an increasingly important factor in the Chinese athletic footwear market. Consumers are looking for products that are made from eco-friendly materials and have a reduced impact on the environment. Many brands are responding to this trend by incorporating recycled materials, such as Nike's Flyknit yarn made from recycled plastic bottles, into their products.

According to the research report "China Athletic Footwear Market Overview, 2028," published by Bonafide Research, the China Athletic Footwear market is projected to reach market size more than USD 35 Billion by 2028. As the Chinese economy continues to grow, more consumers will have disposable income to spend on discretionary items like athletic footwear. This has led to a growing demand for high-quality and fashionable products in this market. Furthermore, athletic footwear is no longer just for sports and fitness activities. It has become a fashion statement and a part of daily wear in China, driven by changing fashion and lifestyle trends. Consumers are looking for stylish and comfortable footwear that can be worn both on and off the court, which has created new opportunities for brands to innovate and introduce new products. Moreover, the Chinese government has been investing in the development of sports infrastructure and promoting sports activities as part of its national fitness programme. This has helped to raise awareness about the benefits of sports and fitness activities and has created new opportunities for brands to reach consumers in this market. In addition, China's population is ageing, and there is growing demands for products that can help older consumers stay active and healthy. This has led to a surge in demand for comfortable and supportive athletic footwear that can help reduce the risk of injury and enhance mobility.

Based on Product Type, The market is divided into Running Shoes, Training and Walking Shoes, Sports Shoes, Aerobic and gym wear shoes, Trekking & Hiking Shoes and Others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, The Running Shoes, Training and Walking Shoes has the highest market share during the forecast period. The popularity of sports such as running, hiking, and fitness training has grown in China, leading to higher demand for athletic footwear that is designed for these activities. Sports shoes are expected to have the highest CAGR during the forecast period. There is a growing emphasis on fitness and wellness in China, leading to higher demand for sports shoes that are designed for activities like running, walking, and cross-training.

Based on sports footwear type, soccer shoes have the largest market share in the China athletic footwear market. The Chinese Super League (CSL) has experienced rapid growth in recent years, attracting top players from around the world. This has increased the popularity of soccer in China and further driven demand for soccer shoes. While cricket is still a relatively niche sport in China, there is a growing demand for cricket shoes among professional cricket players in the country. This is driving the demand for higher-end, specialized cricket shoes that are designed to meet the needs of professional athletes.

Men have the highest market share in the China Athletic Footwear market based on end-user due to Men tend to participate in sports more frequently than women, and this has a direct impact on the demand for athletic footwear. Men are more likely to engage in activities that require athletic footwear, such as running, basketball, soccer, and weightlifting, among others. Women have the highest CAGR during the forecast period. Women are increasingly interested in fitness and physical activity, which is driving the demand for athletic footwear. They are participating in a wide range of activities, such as running, yoga, and CrossFit, which require specialized footwear. However, With the rise in childhood obesity rates and the growing awareness of the importance of physical activity, parents are encouraging their children to participate in sports and outdoor activities. This has led to an increase in demand for athletic footwear for kids.



China Athletic Footwear Market Based on distribution channel, Hyperment/Supermarket has the largest market share. Hypermarkets and supermarkets also offer a wide range of athletic footwear from various brands at competitive prices, making them a popular choice among consumers. These retailers have significant bargaining power due to their large purchasing volumes, allowing them to negotiate better prices with suppliers and pass on the cost savings to their customers. Some of the popular hypermarkets and supermarkets in the China where athletic footwear is sold include Carrefour, Walmart, Auchan, RT-Mart, Lotus Supercenter, Vanguard, JUSCO, Metro, Tesco, Suning and many more. Online distribution had the highest CAGR during the forecast period in the USA athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in the China are Tmall, JD, Taobao, Pinduoduo, Suning, Vipshop, Dangdang, Amazon China, Gome, Yhd and many more.

Celebrity endorsements and sponsorships are a popular marketing strategy in the Chinese athletic footwear market, and they can have a significant impact on consumers' purchasing decisions. Some of the most successful brands in leveraging celebrity endorsements and sponsorships in the China athletic footwear market include Nike, which has a long history of working with celebrities in China, including basketball player Kobe Bryant, sprinter Liu Xiang, and actress Li Bingbing. Furthermore, Adidas has collaborated with a range of Chinese celebrities, including singer Eason Chan, actor Hu Ge, and basketball player Jeremy Lin. Moreover, Under Armour has worked with Chinese actress Fan Bingbing and basketball player Stephen Curry to promote their brand in China. Furthermore, Li-Ning has worked with a range of Chinese celebrities, including basketball player Dwyane Wade, gymnast Li Ning, and actress Jing Tian. In addition, Anta has worked with Chinese basketball player Klay Thompson and tennis player Zheng Jie to promote their brand. Furthermore, WeChat and Weibo are two of the most popular social media platforms in China, and they have a significant influence on Chinese consumers' purchasing decisions, including in the athletic footwear market.

The China athletic footwear market is regulated by several government agencies and regulatory bodies, including the General Administration of Customs, the State Administration for Market Regulation, and the China National Textile and Apparel Council. Some of the key regulatory norms governing the China athletic footwear market Include, Product safety standards are All athletic footwear sold in China must meet safety standards set by the government, including standards for materials, design, and construction. Furthermore, labelling requirements are Athletic footwear sold in China must be labelled with information about the product, including the brand name, country of origin, materials used, and care instructions. Moreover, the import and export of athletic footwear in China are subject to government regulations, including requirements for permits and certifications.

January 2021, Anta Sports announced the acquisition of Amer Sports, a Finnish company that owns well-known brands such as Salomon, Wilson, and Arc'teryx. This acquisition will strengthen Anta Sports' position as a leading sportswear brand in China and help expand its global presence. Furthermore, in March 2021, Nike faced criticism in China after it expressed concerns about reports of forced labour in the cotton industry in Xinjiang. Some Chinese consumers boycotted Nike products and called for a boycott of the brand on social media. Moreover, in April 2021, Li-Ning announced a collaboration with Chinese fashion designer Chen Peng to launch a limited-edition collection of athletic footwear and apparel. This partnership aims to bridge the gap between sportswear and high fashion and appeal to a wider audience.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Athletic Footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Type:
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End User:
• Men
• Women
• Kids

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.