Germany Athletic Footwear Market Overview, 2028

Germany is one of the largest and most important markets for athletic footwear in Europe. In recent years, the German athletic footwear industry has continuously expanded due to a number of factors, including the nation's growing interest in fitness and sports, the athleisure clothing trend, and the high demand for innovative, high-quality athletic footwear. The COVID-19 pandemic has had a significant impact on the athletic footwear market in Germany and worldwide, as the closure of gyms and sports facilities led to a decrease in demand for athletic shoes. However, as restrictions are lifted and people resume their pre-pandemic fitness routines, it is expected that the market will recover and continue to grow in the years ahead. Consumers are increasingly looking for athletic footwear that is casual enough to be worn every day and that is both comfortable and fashionable. In response, companies are making shoes that are both attractive and practical. The demand for athletic footwear that encourages an active and healthy lifestyle is being driven by the growing interest in health and wellness among the German population. In response to this trend, manufacturers have developed footwear that provides comfort, support, and performance advantages.

According to the research report, "Germany Athletic Footwear Market Overview, 2028" published by bonafide Research, The Germany Athletic Footwear market is projected to reach market size of more than USD 7.80 Billion by 2028. Germany's athletic footwear market presents numerous opportunities for growth and expansion. Germany is a large and prosperous country with a population of over 83 million people. It is also one of the largest economies in Europe, making it an attractive market for athletic footwear companies looking to expand their business. Opportunity in the German market is the growing trend of sustainable and eco-friendly products. Many consumers in Germany are increasingly concerned about the environmental impact of their purchases and are looking for products that are sustainable and ethical. Companies that can offer eco-friendly and sustainable athletic footwear options are likely to attract environmentally-conscious consumers in this market. The usage of technology in sporting footwear is on the rise. In order to improve performance and comfort, brands are introducing new features including breathable fabrics, shock absorption, and sophisticated cushioning systems. For instance, Puma's "Netfit" technology enables users to adjust how their shoes fit simply lacing them up.

Athletic footwear brands are investing heavily in marketing and branding to differentiate themselves and appeal to a diverse range of consumers. This investment is helping to increase awareness and demand for athletic footwear products in Germany. The market has expanded as a result of the ease with which consumers can now buy athletic footwear online as a result of e-commerce. A vast variety of athletic footwear products are now available for consumers to browse and buy from the convenience of their own homes. Some popular e-commerce websites for the Athletic Footwear Market in Germany include: Amazon, Foot locker, Nike, Addidas, JD sports, Zalando. In Germany, there are several popular hypermarkets, supermarkets, and specialty stores that offer athletic footwear products. Some of these stores include: Decathlon, Sports check, Intersports, Karstadt Sports, Galeria Karstadt Kaufhof, and Aldi. Athletic footwear is readily accessible in Germany under a number of well-known national and international brands. Some of the brands are Addidas, Puma, Nike, Reebok, and Asics. New balance, Brooks, Salomon, Under Armour.

There are many shoes type available like running shoes, training and walking shoes, sport shoes, aerobic and gym shoes, trekking and hiking shoes. Among all mostly use in germen market are running, walking and training shoes. It also has some of the reason : where there is a significant emphasis on physical health. Athletic shoes that can offer comfort, support, and performance throughout these activities are therefore in high demand. Running, training, and walking shoes are made with comfort and functionality in mind because these attributes are valued by Germans. During athletic exercise, these shoes frequently have cushioning, arch support, and breathable materials to help avoid discomfort, damage, and foot fatigue.

There are several types of shoes available in the market like tennis shoes, cricket shoes, soccer shoes, basketball shoes but among them, few of the shoes are popular in German athletic foot wear market. Tennis shoes are designed to provide lateral support and stability for the quick, side-to-side movements required in tennis. While tennis is a popular sport in Germany, it may not be as widely played or as popular as soccer or basketball. Basketball is also a popular sport in Germany, and basketball shoes are designed for the explosive movements, jumping, and quick cuts required in the game. The success of the German national basketball team is one of the factors driving basketball's popularity in Germany. The team's participation in the FIBA World Cup and the Olympics has increased interest in the sport among spectators and prospective athletes. a professional basketball landscape that includes leagues like the Basketball Bundesliga (BBL). The league has a number of German and foreign teams and draws the best players from across the world. As a result, both professional and amateur basketball players have a significant need for high-quality sneakers. Soccer is a very popular sport in Germany, and soccer shoes are designed for performance on grass or turf. As such, soccer shoes could be among the most popular types of athletic footwear in Germany. Due to its strong national team and numerous well-liked professional football clubs, Germany has a long history in the sport. Soccer is a popular sport among amateur players as well, with numerous regional clubs and leagues spread out across the nation.



There are some government policies for the athletic footwear : The German Product Safety Act (Produktsicherheitsgesetz) establishes requirements for product safety and provides guidelines for manufacturers and importers of products sold in Germany, including athletic footwear. The act requires that products meet certain safety standards, and manufacturers must conduct tests to ensure that their products comply with these standards. Additionally, the German Federal Institute for Occupational Safety and Health (Bundesanstalt für Arbeitsschutz und Arbeitsmedizin) provides guidelines and recommendations for the design and manufacture of safety footwear, including athletic footwear used in the workplace. These guidelines cover topics such as slip resistance, impact protection, and durability.
Germany promote events for the Athletic foot wear , ISPO Munich, which is a leading trade fair for the sports industry that takes place annually in Munich, Germany. The event features exhibitors from around the world showcasing their latest products and innovations in the sports industry, including athletic footwear brands. Another event is the Berlin Marathon, which is one of the largest and most prestigious marathons in the world and attracts top athletes and brands from around the globe.

There are many celebrities who promote athletic footwear brands in Germany. Few of are: Franziska van Almsick is German swimmer and a brand ambassador for Adidas and has appeared in several campaigns for the brand, Mesut Özil is The German-Turkish soccer player is a brand ambassador for Adidas and has collaborated with the brand on several signature shoe lines, Laura Dahlmeier is retired German biathlete is a brand ambassador for Adidas, Thomas Müller is German soccer player is a brand ambassador for Adidas and has collaborated with the brand on several signature shoe lines, Lena Gercke is German model and television personality is a brand ambassador for Puma and has appeared in several campaigns for the brand, Philipp Lahm is retired German soccer player is a brand ambassador for Nike and has collaborated with the brand on several signature shoe lines.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Athletic Footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Footwear Type
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End user
• Male
• Female
• Kids

By distribution channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Sports Athletic Foot wear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.