United States (USA) Athletic Footwear Market Overview, 2028

The United States athletic footwear market is one of the largest in the world. Athletic footwear has a significant cultural impact in the United States, as it reflects the country's obsession with sports and fitness. The United States has a long history of athletic excellence and has produced some of the world's most successful athletes in various sports. Furthermore, Sports have been a part of American culture since the country's founding, and athletic footwear is a reflection of this. Americans take great pride in their sports teams and athletes, and athletic footwear has become a symbol of this passion. Furthermore, many consumers are becoming more environmentally conscious and are looking for athletic footwear options that are sustainable and eco-friendly. This trend has led to an increase in the popularity of brands that use recycled materials or have implemented sustainable production practices. For example, Nike's "Move to Zero" initiative aims to create a more sustainable future by designing products with sustainability in mind. In addition, the rise of athleisure wear, many consumers are looking for athletic footwear that can be used for various activities. Versatile and multifunctional shoes, such as sneakers or running shoes, can be worn for a variety of activities, from running errands to exercising at the gym. Consumers are also increasingly interested in shoes that can be dressed up or down, making them suitable for a wider range of occasions. Furthermore, Celebrity collaborations and endorsements are a common marketing tactic used by athletic footwear brands to increase brand awareness and boost sales. Examples include Kanye West's Yeezy collaboration with Adidas and Travis Scott's partnership with Nike.

According to the research report "United States Athletic Footwear Market Overview, 2028," published by Bonafide Research, the United States Athletic Footwear market was valued at more than USD 30 Billion in 2022. Demand for athletic footwear in the United States is being driven by an increase in interest in health and fitness activities. The demand for specialized athletic shoes is growing as more people participate in running, cycling, basketball, and other sports and fitness activities. Moreover, the popularity of streetwear culture, which incorporates casual, comfortable clothing and sneakers into everyday fashion, has helped to drive demand for athletic footwear. Sneakers, in particular, have become a popular fashion item, and many consumers are willing to pay a premium for limited edition or hard-to-find styles. Furthermore, the demographic makeup of the United States is changing, with younger consumers, women, and people of color driving growth in the athletic footwear market. In addition, High-profile athletes and sports events continue to play an important role in driving demand for athletic footwear. Brands often partner with athletes to develop new products and to promote their brands, while major sports events such as the Olympics and World Cup can lead to a surge in interest and sales.

Based on Product Type, The market is divided into Running Shoes, Training and Walking Shoes, Sports Shoes, Aerobic and gym wear shoes, Trekking & Hiking Shoes and Others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, The Running Shoes, Training and Walking Shoes have the highest market share during the forecast period. There is a growing awareness of the importance of physical activity and the impact of footwear on overall health. Consumers are more likely to invest in high-quality footwear that provides support, comfort, and protection during physical activity. Sports shoes are expected to have the highest CAGR during the forecast period owning increase in the popularity of sports and fitness activities in the United States, particularly among younger generations. Sports shoes are designed to provide comfort, support, and protection during high-intensity activities such as running, basketball, soccer, and other sports.

Based on sports footwear type, soccer shoes have the largest market share in the US athletic footwear market. The popularity of professional soccer in the United States has been steadily increasing in recent years, with the establishment of professional soccer leagues such as Major League Soccer (MLS). This has led to an increase in demand for high-quality soccer shoes among both professional and amateur players. Basketball shoes are projected to have the highest CAGR during the forecast period. The popularity of professional basketball in the United States, with the NBA (National Basketball Association) being one of the most-watched sports leagues in the country. This has led to an increase in demand for high-quality basketball shoes among both professional and amateur players. Men have the highest market share in the USA Athletic Footwear market based on end-user due to Men tend to participate in sports more frequently than women, and this has a direct impact on the demand for athletic footwear. Men are more likely to engage in activities that require athletic footwear, such as running, basketball, soccer, and weightlifting, among others. Women have the highest CAGR during the forecast period. Women are increasingly interested in fitness and physical activity, which is driving the demand for athletic footwear. They are participating in a wide range of activities, such as running, yoga, and CrossFit, which require specialized footwear. However, with the rise in childhood obesity rates and the growing awareness of the importance of physical activity, parents are encouraging their children to participate in sports and outdoor activities. This has led to an increase in demand for athletic footwear for kids.

USA Athletic Footwear Market Based on distribution channel, Hypermarket/Supermarket has the largest market share. Hypermarkets and supermarkets also offer a wide range of athletic footwear from various brands at competitive prices, making them a popular choice among consumers. These retailers have significant bargaining power due to their large purchasing volumes, allowing them to negotiate better prices with suppliers and pass on the cost savings to their customers. Some of the popular hypermarkets and supermarkets in the USA where athletic footwear is sold include Walmart, Target, Costco, Kroger, Publix, Meijer, Wegmans, Whole Foods, Safeway, Albertsons, and many more. Online distribution had the highest CAGR during the forecast period in the USA athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in the USA are Nike, Adidas, Under Armour, Footlocker, Amazon, Zappos, Dick's Sporting Goods, Finish Line, Eastbay, and many more.



One of the key fashion trends in the athletic footwear industry is retro-inspired designs. Many brands are revisiting iconic styles from the past, such as the Adidas Superstar and Nike Air Force 1, and updating them with modern materials and technology. These classic designs have become increasingly popular among consumers, particularly among those who value nostalgia and vintage aesthetics. Furthermore, another trend in the industry is the use of bright and bold colors. Brands are experimenting with vibrant hues, such as neon yellow, hot pink and electric blue, to make their shoes stand out. This trend has been driven in part by the rise of streetwear culture, which places a premium on bold and expressive fashion choices. Furthermore, Price is a key factor for many consumers when selecting athletic footwear. While some are willing to pay a premium for high-end brands or advanced technologies, others prioritize affordability and may opt for mid-range or discount-priced options.

The United States athletic footwear market is subject to various regulations related to safety, advertising, and environmental sustainability. New players need to comply with these regulations to enter the market. This includes adhering to standards set by the Consumer Product Safety Commission (CPSC) and the Environmental Protection Agency (EPA) and following advertising guidelines set by the Federal Trade Commission (FTC). To overcome this barrier, new players need to invest in legal expertise and resources to ensure compliance with regulations. Furthermore, Established brands such as Nike, Adidas, and Under Armour have built strong brand recognition and loyalty among consumers over several decades. They have invested heavily in advertising and sponsorships to build their brands, and they have a history of successful marketing campaigns. To overcome this barrier, new players need to invest in marketing and branding to build awareness and establish their brands in the market. For instance, some of the most popular brands of athletic footwear in the United States include Nike, Adidas, Under Armour, New Balance, ASICS, Puma, Reebok, Brooks, Saucony, Vans, Converse, Skechers, Hoka One One, Fila, Jordan, and many more. Some of the largest Athletic Shoes trade shows in the USA include The Running Event, Outdoor Retailer, Magic Marketplace, Sneaker Con, Agenda Trade Show, Project Sole, FDRA Executive Summit, Surf Expo, The Athlete's Foot Convention, AthletiCoaching Conference and many more.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States Athletic Footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Type:
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End User:
• Men
• Women
• Kids

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.