Colombia Lingerie Market Overview, 2028

The lingerie culture in Colombia is deeply rooted in the country's history and traditions. Colombian women have long valued the importance of lingerie as a way to enhance their femininity and feel confident and beautiful. In many Colombian households, lingerie is viewed as an essential part of a woman's wardrobe, just like any other piece of clothing. Women often put a lot of thought and care into selecting their lingerie, choosing styles and colours that reflect their personal preferences and moods. Colombian lingerie is known for its quality and attention to detail. Many Colombian brands use locally sourced materials and employ skilled artisans to create unique and intricate designs. Lingerie is often designed to accentuate a woman's natural curves and features, with styles ranging from delicate and feminine to bold and daring. Lingerie is also deeply tied to the country's cultural celebrations and traditions. For example, during the annual Barranquilla Carnival, women wear brightly coloured lingerie and dance to traditional music, celebrating their femininity.

According to the research report "The Colombia Lingerie Market Overview, 2028," published by Bonafide Research, the Colombia Lingerie market was valued at more than USD 608 Million in 2022. The Colombia lingerie market is growing. The disposable income of many consumers has increased as Colombia's economy continues to expand and stabilise. This has enabled them to spend more. Also, the fashions of Colombian lingerie manufacturers have expanded, appealing to a larger spectrum of interests and preferences. They provide a variety of choices, from straightforward everyday clothing to more elaborate and seductive patterns. The Colombian lingerie market is based on segments like pants, bras, shapewear, and others. Lingerie (knickers and pants) currently dominates the market in Colombia. People buy knickers and pants frequently because they are daily wear items. Shapewear will grow at the fastest CAGR in Colombia in the future. Demand for shapewear is projected to rise during the forecast period as more individuals become aware of its advantages. Shapewear can help people get a more attractive body, increase their self-esteem and confidence, and enhance their entire appearance.

The government's initiatives have helped to support the growth and development of the lingerie industry in Colombia, particularly for small and medium-sized businesses. The government has also created programs to promote the export of Colombian lingerie, such as offering assistance with international trade fairs and trade missions, as well as providing training on international trade and logistics. Colombia has entered into several trade agreements with other countries, including the United States, Canada, and the European Union, which have facilitated the export of Colombian lingerie to these markets. The government has also facilitated collaboration between the lingerie industry and academia to promote innovation, research, and development in the sector. The government has established regulations and standards for the lingerie industry to ensure quality, safety, and environmental sustainability, and to promote fair competition in the market.

In Colombia, the lingerie market is based on the material type, which includes silk, cotton, satin, nylon, and others. In Colombia, the cotton segment accounts for the highest share of the market. In hot and humid areas like Colombia, cotton is a soft, breathable fabric that is easy to wear. In comparison to synthetic materials like nylon or polyester, it is less likely to itch the skin, trigger allergies, or result in rashes. As well as cotton, a hardy substance that can resist frequent washing and use. This makes it a sensible option for daily lingerie that needs to be durable and comfy. In Colombia, people purchase the lingerie at the economic price rather than paying for the premium.
In Colombia, the lingerie is based on the distribution channel, like the hypermarket, supermarket, specialty stores, online retailers, and others. Currently, the Specialist Store is leading the Colombia market. The top lingerie stores are Leonisa, Velez, and Chamela. Local manufacturers of lingerie in Colombia are Belcor, Bronzini, and Colombiaana.

Considered in this report



• Geography: Colombia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Colombia Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types

• Knickers/panties
• Brassieres
• Shapewear
• Others

By Pricing Range

• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.