The UK lingerie market is projected to reach a market size above USD 2481 Million by 2028 owing to Growth in plus-size and sustainable segments.
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In UK With more women entering the workforce and having more disposable incomes, consumers in the country are becoming more interested in sports, bridal, ordinary lingerie, and trendy intimate apparel. Also, the expansion of the organized retail sector is being boosted by the growing popularity of lingerie. There are various government initiatives and programmes that can benefit the lingerie industry in the UK. Research and development tax credits; The UK government offers tax credits for businesses that invest in research and development (R&D) activities. This can include developing new lingerie materials, technology, or design innovations that help drive the industry forward. Small business grants and loans: The UK government offers various grants and loans to small businesses that need financial support to start or grow their operations. Lingerie startups or small businesses in the industry may be eligible for these programmes, depending on their specific circumstances. Export support; the UK government offers a range of programmes and services to help businesses expand into international markets, including exporting lingerie products to other countries. Apprenticeships; the UK government offers apprenticeship programmes that can help lingerie businesses train and develop their workforce. This can include programmes in manufacturing, design, marketing, and other areas that are relevant to the industry.
According to the research report "The UK Lingerie Market Overview, 2028," published by Bonafide Research, the UK lingerie market is projected to reach a market size of above USD 2481 Million by 2028. The UK is home to some of the most iconic lingerie brands in Europe, including Agent Provocateur and Ann Summers. Bridal lingerie is a growing trend in the UK, with many brides opting for special lingerie sets to wear on their wedding day. The UK has a significant market for plus-size lingerie, with many brands offering a range of sizes to cater to all body types. The UK has a rich history of lingerie manufacturing, with many factories and mills once producing lingerie for major brands. The demand for sustainable and ethically produced lingerie is growing in the UK, with many consumers seeking out brands that prioritise eco-friendly and ethical practises. The UK Lingerie market is divided into Knickers/panties, Brassieres, Shapewear, and others based on the products. Knickers/panties currently have the largest market share in the country. Shapewear is expected to grow at the fastest CAGR in the future. Despite the fact that shapewear has historically been used to slim down and shape the body to fit a particular ideal, there is a growing movement that supports body positivity and the acceptance of all body shapes. Customers are consequently increasingly looking for shapewear that improves their natural curves while also offering comfort and support without degrading their body shape.
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