United Kingdom (UK) Lingerie Market Overview, 2028

The UK lingerie market is projected to reach a market size above USD 2481 Million by 2028 owing to Growth in plus-size and sustainable segments.

In UK With more women entering the workforce and having more disposable incomes, consumers in the country are becoming more interested in sports, bridal, ordinary lingerie, and trendy intimate apparel. Also, the expansion of the organized retail sector is being boosted by the growing popularity of lingerie. There are various government initiatives and programmes that can benefit the lingerie industry in the UK. Research and development tax credits; The UK government offers tax credits for businesses that invest in research and development (R&D) activities. This can include developing new lingerie materials, technology, or design innovations that help drive the industry forward. Small business grants and loans: The UK government offers various grants and loans to small businesses that need financial support to start or grow their operations. Lingerie startups or small businesses in the industry may be eligible for these programmes, depending on their specific circumstances. Export support; the UK government offers a range of programmes and services to help businesses expand into international markets, including exporting lingerie products to other countries. Apprenticeships; the UK government offers apprenticeship programmes that can help lingerie businesses train and develop their workforce. This can include programmes in manufacturing, design, marketing, and other areas that are relevant to the industry.

According to the research report "The UK Lingerie Market Overview, 2028," published by Bonafide Research, the UK lingerie market is projected to reach a market size of above USD 2481 Million by 2028. The UK is home to some of the most iconic lingerie brands in Europe, including Agent Provocateur and Ann Summers. Bridal lingerie is a growing trend in the UK, with many brides opting for special lingerie sets to wear on their wedding day. The UK has a significant market for plus-size lingerie, with many brands offering a range of sizes to cater to all body types. The UK has a rich history of lingerie manufacturing, with many factories and mills once producing lingerie for major brands. The demand for sustainable and ethically produced lingerie is growing in the UK, with many consumers seeking out brands that prioritise eco-friendly and ethical practises. The UK Lingerie market is divided into Knickers/panties, Brassieres, Shapewear, and others based on the products. Knickers/panties currently have the largest market share in the country. Shapewear is expected to grow at the fastest CAGR in the future. Despite the fact that shapewear has historically been used to slim down and shape the body to fit a particular ideal, there is a growing movement that supports body positivity and the acceptance of all body shapes. Customers are consequently increasingly looking for shapewear that improves their natural curves while also offering comfort and support without degrading their body shape.

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There are several lingerie start-ups in the UK, includingBeija London is a lingerie start-up that focuses on providing well-fitting bras and lingerie for women with smaller busts. Attollo Lingerie is a start-up that specialises in lingerie for larger cup sizes. The brand offers a range of bras and lingerie designed to provide maximum support and comfort for women with fuller busts. Nudea is a lingerie start-up that offers a range of bras and lingerie designed to be comfortable and stylish. Neon Moon is a lingerie start-up that focuses on body positivity and inclusivity. Amaella is a sustainable lingerie start-up that uses eco-friendly materials and ethical production processes to create lingerie that is both stylish and sustainable. There are several associations related to the lingerie industry in the UK. The UK Lingerie Association (UKLA); This trade association represents the lingerie industry in the UK, with a focus on promoting the industry, providing networking opportunities, and offering support and advice to its members. The Underfashion Club is a non-profit organisation with a UK chapter that is dedicated to promoting the growth and success of the lingerie industry, with a focus on education, networking, and philanthropy. The British Textile Lingerie and Underwear Association (BTLUA) is an association that represents companies involved in the design, manufacture, and supply of lingerie, underwear, and hosiery in the UK, with a focus on promoting the industry, supporting its members, and providing market intelligence and networking opportunities.

Based on the material, this includes satin, cotton, nylon, silk, and others. The cotton material accounts for the highest market share. Due to its softness, breathability, and comfort next to the skin, cotton is a common material for underwear. Moreover, it has a low propensity to irritate skin or trigger allergic reactions. Moreover, cotton is a natural material that can be machine-washed and dried and is simple to maintain. In the UK, people purchase lingerie at an economic price. In the future, the premium segment will grow with the highest CAGR. People will spend on a high-quality, innovative product. Based on the distribution channel, the UK lingerie market is divided into specialist stores, hypermarkets, supermarkets, online retailers, and others. Among the entire specialist store are prominent in the market. Some of the top lingerie specialist stores are Agent Provocateur, Bravissimo, Coco de Mer, Mimi Holliday, and Rigby & Peller. Local manufacturers of lingerie in the UK market are Bluebella, Dita Von Teese, Ayten Gasson, Tallulah Love, and Gilda & Pearl.
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Considered in this report

• Geography: UK
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

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Manmayi Raval

Manmayi Raval

Research Consultant



Aspects covered in this report

• UK Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types

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Manmayi Raval


• Knickers/panties
• Brassieres
• Shapewear
• Others

By Pricing Range

• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. Geography
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. United Kingdom Macro Economic Indicators
  • 5. Market Dynamics
  • 5.1. Key Findings
  • 5.2. Key Developments - 2021
  • 5.3. Market Drivers & Opportunities
  • 5.4. Market Restraints & Challenges
  • 5.5. Market Trends
  • 5.6. Covid-19 Effect
  • 5.7. Supply chain Analysis
  • 5.8. Policy & Regulatory Framework
  • 5.9. Industry Experts Views
  • 6. United Kingdom Lingerie Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Size and Forecast By Product Type
  • 6.3. Market Size and Forecast By Pricing Rang
  • 6.4. Market Size and Forecast By Material
  • 6.5. Market Size and Forecast By Distribution Channel
  • 7. United Kingdom Lingerie Market Segmentations
  • 7.1. United Kingdom Lingerie Market, By Product Type
  • 7.1.1. United Kingdom Lingerie Market Size, By Knickers or Panties, 2017-2028
  • 7.1.2. United Kingdom Lingerie Market Size, By Brassiere, 2017-2028
  • 7.1.3. United Kingdom Lingerie Market Size, By Shapewear, 2017-2028
  • 7.1.4. United Kingdom Lingerie Market Size, By Others, 2017-2028
  • 7.2. United Kingdom Lingerie Market, By Pricing Rang
  • 7.2.1. United Kingdom Lingerie Market Size, By Economy, 2017-2028
  • 7.2.2. United Kingdom Lingerie Market Size, By Premium, 2017-2028
  • 7.3. United Kingdom Lingerie Market, By Material
  • 7.3.1. United Kingdom Lingerie Market Size, By Satin, 2017-2028
  • 7.3.2. United Kingdom Lingerie Market Size, By Cotton, 2017-2028
  • 7.3.3. United Kingdom Lingerie Market Size, By Silk, 2017-2028
  • 7.3.4. United Kingdom Lingerie Market Size, By Nylon, 2017-2028
  • 7.3.5. United Kingdom Lingerie Market Size, By Others, 2017-2028
  • 7.4. United Kingdom Lingerie Market, By Distribution Channel
  • 7.4.1. United Kingdom Lingerie Market Size, By Specialty Stores, 2017-2028
  • 7.4.2. United Kingdom Lingerie Market Size, By Online Retail Stores, 2017-2028
  • 7.4.3. United Kingdom Lingerie Market Size, By Supermarkets/Hypermarkets, 2017-2028
  • 7.4.4. United Kingdom Lingerie Market Size, By Other Distribution Channels, 2017-2028
  • 8. United Kingdom Lingerie Market Opportunity Assessment
  • 8.1. By Product Type, 2023 to 2028
  • 8.2. By Pricing Rang, 2023 to 2028
  • 8.3. By Material, 2023 to 2028
  • 8.4. By Distribution Channel, 2023 to 2028
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1 : Influencing Factors for Global Lingerie Market, 2022
Table 2: United Kingdom Lingerie Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: United Kingdom Lingerie Market Size and Forecast By Pricing Rang (2017, 2022 & 2028F)
Table 4: United Kingdom Lingerie Market Size and Forecast By Material (2017, 2022 & 2028F)
Table 5: United Kingdom Lingerie Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: United Kingdom Lingerie Market Size of Knickers or Panties (2017 to 2028) in USD Billion
Table 7: United Kingdom Lingerie Market Size of Brassiere (2017 to 2028) in USD Billion
Table 9: United Kingdom Lingerie Market Size of Shapewear (2017 to 2028) in USD Billion
Table 8: United Kingdom Lingerie Market Size of Others (2017 to 2028) in USD Billion
Table 9: United Kingdom Lingerie Market Size of Economy (2017 to 2028) in USD Billion
Table 10: United Kingdom Lingerie Market Size of Premium (2017 to 2028) in USD Billion
Table 11: United Kingdom Lingerie Market Size of Satin (2017 to 2028) in USD Billion
Table 12: United Kingdom Lingerie Market Size of Cotton (2017 to 2028) in USD Billion
Table 13: United Kingdom Lingerie Market Size of Silk (2017 to 2028) in USD Billion
Table 14: United Kingdom Lingerie Market Size of Nylon (2017 to 2028) in USD Billion
Table 15: United Kingdom Lingerie Market Size of Others (2017 to 2028) in USD Billion
Table 16: United Kingdom Lingerie Market Size of Specialty Stores (2017 to 2028) in USD Billion
Table 17: United Kingdom Lingerie Market Size of Online Retail Stores (2017 to 2028) in USD Billion
Table 18: United Kingdom Lingerie Market Size of Supermarkets/Hypermarkets (2017 to 2028) in USD Billion
Table 19: United Kingdom Lingerie Market Size of Other Distribution Channels (2017 to 2028) in USD Billion

List of Figures
Figure 1: United Kingdom Lingerie Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Pricing Rang
Figure 4: Market Attractiveness Index, By Material
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of United Kingdom Lingerie Market
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United Kingdom (UK) Lingerie Market Overview, 2028

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