Brazil Lingerie Market Overview, 2028

Brazil is one of the best producers, with a vibrant and diverse industry that is constantly evolving and innovating. Brazilian lingerie is known for its bold and colorful designs, luxurious materials, and innovative styles, making it a popular choice for women around the globe. Brazilian lingerie is known for its vibrant colours and designs. Brazilian women love bright and bold colours, and many lingerie brands cater to this preference by offering colorful and patterned lingerie. Brazilian lingerie is often designed to be shown off. Brazilian women are known for their love of fashion and often wear lingerie as outerwear, with many brands offering lingerie that is designed to be seen. The lingerie market is highly competitive. With many local and international brands competing for market share, the industry is constantly evolving and adapting to changing consumer preferences.

According to the research report "The Brazil Lingerie Market Overview, 2028," published by Bonafide Research, the Brazil Lingerie market is expected to grow at above 6% CAGR from 2023 to 2028. Brazilian shoppers are well known for being devoted to fashion and this is also true of lingerie. Brazilian women view underwear as an extension of their individual style and are prepared to spend more on fashionable, high-quality lingerie. As well, the middle class in Brazil is expanding, giving them more disposable income to spend on luxuries like lingerie. Brazilian women are increasingly able to afford premium pants as more of them join the workforce and earn higher salaries. Knickers and Pants, Shapewear, Brassieres, and Other are the different types of lingerie available in Brazil. Currently, Knickerbocker holds the highest share in Brazil. Because knickers or panties are the most comfortable option for everyday wear for all Brazilians, the market for knickers or panties is expanding. Shapewear is expected to grow at the fastest rate in Brazil in the future. There is a significant body positivity trend in Brazil, where many women are proud of their curves. Shapewear is thought of as a means to accentuate natural curves and produce a more attractive silhouette without encouraging irrational body ideals.

In Brazil, there are many associations related to lingerie. ABIT (Brazilian Textile and Apparel Industry Association) is a national association that represents the lingerie industry in Brazil. ABF (Brazilian Lingerie Association) is a trade association that represents the interests of the Brazilian lingerie industry. It provides support and resources to lingerie manufacturers, distributors, and retailers. ABRAVEST (Brazilian Association of Underwear, Lingerie, and Swimwear) is an industry association that represents the interests of the Brazilian underwear and lingerie industries. It offers training, networking, and other resources to its members. SINDITEXTIL (Sao Paulo State Textile Industry Union) is a union that represents textile industry workers in the state of Sao Paulo, including those working in the lingerie sector. These associations work to promote the interests of the lingerie industry in Brazil, support its growth and development, and provide resources and support to companies and workers in the sector.

There are many start-ups for lingerie in Brazil. IntiMood is a Brazilian lingerie brand that specialises in creating lingerie for women with all different body types. They use eco-friendly materials and promote body positivity and self-love. Loungerie is a Brazilian lingerie brand that offers a mix of comfortable and sexy lingerie pieces. They have a wide range of styles and sizes to cater to all women. Hope Lingerie is one of the largest lingerie brands in Brazil, offering a wide range of lingerie, swimwear, and activewear. They have over 200 stores across Brazil and are known for their high-quality products. In Brazil, lingerie is based on the material types: silk, nylon, cotton, satin, and others. Cotton has the highest market share in the country. Most people purchase cotton lingerie rather than any other material. The distribution channel includes the hypermarket, supermarket, online retailer, specialty store, and others. The specialty stores dominate the market. Among the many specialty stores available
in Brazil are Le Lingerie, Darling Lingerie, Plie, and Fruit de la Passion. Local manufacturers of the lingerie like Rosset, De Chelles, Lutestil, and Darquer
In Brazil There are many opportunities and challenges for the lingerie market in Brazil, which is highly competitive with many established brands and start-ups competing for market share. Finding high-quality materials and reliable manufacturers can be a challenge for lingerie start-ups, especially those with limited budgets. Import taxes on foreign lingerie brands can be high, making it difficult for international brands to compete in the Brazilian market. With a growing awareness of environmental issues, lingerie brands in Brazil may face pressure to use sustainable materials and production processes. As well as the growth of e-commerce in Brazil, it has become easier for lingerie brands to reach customers across the country, including in remote areas. Brazil has a diverse population with varying body types, sizes, and cultural preferences. This creates opportunities for lingerie brands to cater to a wide range of customers.

Considered in this report



• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Brazil Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types

• Knickers/panties
• Brassieres
• Shapewear
• Others

By Pricing Range

• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.