Japan Lingerie Market Overview, 2028

Japanese consumers have a reputation for valuing high-quality products, and this is particularly true for lingerie. As such, there is a growing demand for lingerie that is well-made, durable, and comfortable. Japanese consumers are known for their fashion-forward style, and this extends to their lingerie choices. Many consumers are willing to invest in lingerie that is not only functional but also stylish and on-trend. Lingerie brands in Japan are diversifying their product offerings to appeal to a wider range of consumers. This includes expanding their size ranges to include plus-size options, as well as offering lingerie in a variety of styles and colors to suit different tastes and preferences. Japanese consumers are becoming more environmentally conscious and are increasingly interested in purchasing sustainable and eco-friendly products. This has led to a growing demand for lingerie made from organic or recycled materials, as well as for products that are produced using sustainable manufacturing practises. These factors are driving growth in the Japanese lingerie market, and companies that are able to innovate and adapt to changing consumer preferences are likely to continue to see success in this market.

According to the research report "The Japan Lingerie Market Overview, 2028," published by Bonafide Research, the Japan lingerie market is projected to reach a market size of above USD 2609.5265 Million by 2028. Knickers/panties, Brassieres, Shapewear, and other product types comprise the Japan Lingerie Market. Knickers/panties currently have the largest market share in the Japanese lingerie market. Japanese culture places a strong emphasis on modesty and cleanliness. Knickers and pants are typically daily wear products. The popularity of knickers and pants in the Japanese lingerie market is driven by a combination of cultural norms, comfort and practicality, availability, and affordability. While other types of lingerie are also popular in Japan, knickers and pants remain the go-to choice for many women. Shapewear will have the highest CAGR in the country in the future. As more people in Japan focus on health and wellness, there is growing interest in products that promote fitness and well-being. Shapewear is seen as a way to help improve body shape and boost confidence, which aligns with this trend in the future.

Seasonal trends can have a significant impact on sales in the Japanese lingerie market, and companies that are able to anticipate and respond to these trends are likely to see success in this market. Changes in weather can affect the types of lingerie that consumers are looking for. In the summer months, lightweight and breathable fabrics may be more popular, while in the winter months, warmer fabrics and thicker materials may be in higher demand. Special occasions, such as Valentine's Day and Christmas, can drive sales of lingerie as consumers look for gifts for their partners or special outfits for themselves. Like in any other fashion industry, lingerie styles and trends can change from season to season. Bright colours and floral patterns may be popular in the spring and summer, while darker colours and more subdued styles may be in demand in the fall and winter. Many retailers offer sales and promotions during certain times of the year, such as during major holidays or at the end of a season. These promotions can drive sales of lingerie and other products.

In Japan, based on the material, there are satin, silk, cotton, nylon, and others. Recently, satin material has accounted for the highest share in the Japanese market. The Japanese lingerie market is diverse, and consumer preferences can vary widely. The most common sizes for lingerie products in Japan tend to be smaller sizes, with a focus on petite and slim fits. However, there is also demand for larger sizes to accommodate a growing number of plus-size consumers. Some of the most popular styles of lingerie in Japan include bras with a push-up or padded design, as well as those with a more natural look. Panties with a high-cut design and those made from breathable fabrics are also popular. In addition, there is a growing interest in comfortable, functional lingerie that can be worn for everyday activities. Japan's consumers tend to prefer muted colours and simple patterns for their lingerie, such as white, black, and beige. However, there is also demand for brighter colours and bolder patterns, particularly among younger consumers.

In Japan, lingerie includes distribution channels like hypermarkets, supermarkets, specialty stores, online retailers, etc. Specialist stores are leading the lingerie market in Japan. Some of the top stores for lingerie are Wacoal, Peach John, La Perla, and Triumph. Local manufacturers like Gunze, Sakae Intimate Apparel, Narue, and Aimerfeel in Japan, people purchase lingerie in the economic price range. There are likely combinations of cultural, economic, and fashion-related factors that contribute to the tendency of Japanese consumers to purchase lingerie in the economic price range. In the future, the premium price range will grow at the highest CAGR.



Considered in this report

• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Japan Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types

• Knickers/panties
• Brassieres
• Shapewear
• Others

By Pricing Range

• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.