China Lingerie Market Overview, 2028

In China, the trend of the lingerie market has expanded quickly during the last two decades. China's society and economy have undergone significant change as a result of the country's tremendous increases in manufacturing capacity and expanding consumer spending. China is the world's fastest-growing market for the consumption of goods and services, outperforming other economies by a wide margin. The Chinese economy continues to expand at a fast rate, which has been fueled by long-term improvements in industrial output, imports and exports, consumer spending, and capital investment. China has benefited from a growing market for manufacturing and distribution, but the sector is suffering from a lack of innovation and investment in R&D and the creation of new products. Scale economies in the sector have not yet been attained. Most domestic producers lack the autonomous intellectual property and financial means to create products under their own namesake brands. According to the research report "The China Lingerie Market Overview, 2028," published by Bonafide Research, the China Lingerie market was valued at more than USD 13528 Million in 2022. The Chinese lingerie market is growing because the Chinese middle class continues to grow and consumers are increasingly willing to spend money on necessities like lingerie. Lingerie is increasingly regarded as a means of empowering oneself and communicating as cultural attitudes regarding sensuality and personal expression continue to change. Moreover, Chinese customers are increasingly looking for fresh and fashionable styles, which have increased demand for lingerie products in China. Knickers/panties, Brassieres, Shapewear, and others are the product types in the China Lingerie market. Panties and Knickers currently have the largest market share in the country. Panties are an essential item of clothing worn every day, which is why pants and underwear cover the highest market share, and the frequency of lingerie purchases in China varies depending on individual consumer preferences and needs. However, studies have shown that Chinese consumers tend to purchase lingerie more frequently than consumers in other countries. As per the research in 2019, Chinese consumers purchased lingerie an average of more than six times per year, compared to the global average of above four times per year. This high frequency of purchases can be attributed to several factors, including the availability of affordable and fashionable lingerie and changing cultural attitudes towards lingerie.

In China's lingerie market, based on the pricing that includes the economic and premium prices, consumers in China consume the lingerie at the economic price range rather than paying for the premium. With the growth of the lingerie market in China, there is increasing competition among brands, leading to a focus on price competition. Also, consumers are becoming more aware of the value of their money and are looking for products that offer a balance between quality and price. During the forecast period, the Chinese consumer spent on lingerie in the premium price range. As the Chinese economy continues to grow and incomes rise, consumers may have more discretionary income to spend on premium products. As the Chinese economy continues to grow and incomes rise, consumers may have more discretionary income to spend on premium products. With a growing middle class in China, consumers are becoming more aware of the importance of quality and will be willing to pay a premium price for products that offer superior quality and durability. China has various rules and regulations related to the lingerie market. The Chinese government has established national standards for textile products, including lingerie, to ensure quality and safety. Lingerie products sold in China must have accurate labelling, including information on the manufacturer, country of origin, and fibre content. Lingerie products must undergo testing and certification by government-approved institutions to ensure compliance with national standards. Also, the Chinese government strictly regulates advertising for lingerie products, including prohibiting false advertising claims and requiring advertisements to comply with cultural and moral norms. Country regulation affects the import and export of lingerie products, including requiring certification and inspection for imported products. There are also associations for the lingerie industry in China, including the China National Garment Association and the China Textile Industry Association. These associations provide support and resources for companies in the lingerie industry, including advocacy, industry research, and networking opportunities. In China's lingerie market, based on the material type, there are Satin, Silk, Nylon, Cotton, and others; presently, the Satin material covers the largest market share in the country. Because satin is a practical and easily accessible material for lingerie manufacturers and consumers in China since it is widely accessible from both domestic and foreign vendors, Satin is a popular fabric because of its smooth, velvety texture, which makes it comfortable to wear next to the skin. Based on the distribution channel, there are hypermarkets, supermarkets, specialty stores, online retailers, and others. In China, specialty stores lead the lingerie market. Some of the top specialty stores are Aimer, Embry Form, Cosmo Lady, Venies, and Victoria's Secret. Some of the local manufacturers of lingerie in China are Aimer, Embry Form, Maniform, Cosmo Lady, Venies, These local manufacturers are known for their high-quality lingerie products, advanced manufacturing processes, and innovative designs. They have a strong presence in the Chinese lingerie market and are recognised for their commitment to quality and customer satisfaction.

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Manmayi Raval

Research Consultant

Social media has had a positive impact on the lingerie market in China, providing brands with new opportunities to reach and engage with customers. By leveraging the power of social media, brands can increase their visibility, improve customer engagement, and drive sales growth. Social media platforms such as WeChat, Weibo, and Douyin have allowed lingerie brands to reach a wider audience and increase their brand awareness. These platforms provide a cost-effective way for brands to showcase their products and engage with potential customers. Social media influencers, also known as KOLs (Key Opinion Leaders), have become a powerful marketing tool for lingerie brands in China. By partnering with influencers who have a large following on social media, brands can leverage their influence to promote their products to a highly engaged and relevant audience. Also, social media has enabled lingerie brands to engage with their customers in a more direct and interactive way. Brands can use social media to answer customer queries, provide product information, and offer customer support. This has helped build trust and loyalty among customers. Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • China Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products Types • Knickers/panties • Brassieres • Shapewear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.