United States (USA) Lingerie Market Overview, 2028

In the USA, the lingerie industry has witnessed robust growth among the millennial populace, owing to factors such as rising brand mindfulness and high spending capacity among working women that are making a rewarding open door for the market players to arrive at new products for women. In united States, there has been a growing trend in recent years towards comfortable, functional, and sustainable lingerie. As consumers become more aware of the impact of fashion on the environment. In the USA, the lingerie industry continues to innovate, with new fabrics, designs, and technologies being developed to improve comfort, fit, and functionality. Some brands are incorporating features such as moisture-wicking fabrics, wireless bras, and adjustable straps to meet the evolving needs of consumers. There has been a growing push for greater inclusivity and diversity in the lingerie industry, with many brands expanding their size ranges and offering more options for different body types. Additionally, some brands are also working to diversify their marketing campaigns and represent a wider range of ethnicities and cultures. Lingerie has been viewed as a symbol of femininity and sensuality and has often been associated with the fashion industry. However, the evolution of women’s roles in society and changes in fashion trends has led to a broader range of styles and designs, catering to different preferences and needs.

According to the research report "The United States Lingerie Market Overview, 2028," published by Bonafide Research, The USA Lingerie market was valued at more than USD 9444 Million in 2022.The USA lingerie market is segmented into three types; knickers/panties, bras, and shapewear. Presently, the Knickers/panties are dominating the USA market. Because in the USA's culture, there is a strong emphasis on cleanliness and hygiene, which reinforces the importance of wearing undergarments like knickers or pants on a daily basis, Knickers and pants are staple undergarments for many women and are worn on a daily basis for comfort and hygiene. This makes them a necessary and consistent purchase for many consumers, driving demand in the market. In this country, consumers value comfort in their undergarments and are willing to pay for knickers or pants that provide a comfortable fit and feel. This has led to an increased demand for soft, stretchy fabrics and seamless designs. Shapewear will grow at the fastest rate in the United States in the future. Because consumers are becoming more health-conscious and fitness-focused, they are looking for shapewear products that can help them achieve their desired body shape and provide support during workouts. As well as advancements in fabric technology, such as the use of breathable and moisture-wicking materials, shapewear products have become more comfortable to wear for longer periods of time.

In the United States, there are two pricing types; economical and premium. People in the United States prefer lingerie that is not expensive. Because many consumers may not be able to afford or justify the cost of high-end or luxury lingerie, they may opt for more economical options that still provide comfort and quality. As well as the consumers, who may view lingerie as a practical necessity rather than a luxury and prioritise function and comfort over brand or style. In the future, consumers in the United States will pay a premium for lingerie. In the USA, consumers may prioritise quality and durability in their lingerie purchases and may be willing to pay a premium for products that offer these benefits. In the future, the premium price segment will grow with the highest CAGR.

In the USA, there are many start-ups for lingerie, like ThirdLove, an online retailer that offers a range of bras, underwear, and loungewear with a focus on fit and comfort. ThirdLove uses data from over 14 million women to create a wide range of sizes and styles and also offers a virtual fitting service. Lively is a lingerie and loungewear brand that emphasises inclusivity and body positivity, offering a range of sizes and styles in comfortable and stylish designs. Cuup is a lingerie brand that priorities fit and comfort, offering a range of bra sizes in minimalist and modern designs. Harper Wilde is an online retailer that offers a range of basic, comfortable bras at an affordable price point with a focus on sustainability and social responsibility. Knix is a lingerie brand that offers a range of sizes and styles in comfortable and supportive designs, with a focus on inclusivity and body positivity. True & Co. is an online retailer that offers a range of bra sizes and styles with a focus on fit and comfort. True & Co. also offers a virtual fitting service and a subscription service for regular bra deliveries. Parade is a sustainable and inclusive lingerie brand that offers a range of fun and colorful designs in a range of sizes. In the USA, the lingerie market is based on the distribution channel, like the hypermarket/supermarket, specialty stores, and online retailers. Currently, the specialty store is dominating the market; most people purchase their lingerie from the specialty stores rather than the supermarkets or hypermarkets. Specialty lingerie stores often offer a wider variety and selection of lingerie products than general retailers, which can be especially important for customers who have specific preferences or needs. In the USA, specialty stores like Victoria's Secret, Agent Provocateur, Aerie, Adore, Bare Necessities, Jpurnelle, and Soma fall into this category.

Satin, Cotton, Silk, Nylon, and other material types are available in the United States. In the USA market, the satin material is used more than any other material. It has the highest market share in the country. Because satin is regarded as a pricey and attractive fabric in the USA, satin lingerie is popular there. Satin is a popular fabric for lingerie because of its silky, smooth surface that feels pleasant against the skin. It may also be breathable and lightweight, which makes it cosy to wear for extended periods of time. In the USA, satin lingerie can be obtained in a number of colours and patterns and can be found in a variety of styles, including bras and knickers. Satin is frequently used for lingerie for special occasions, including bridal lingerie and lingerie for amorous events. In the USA, the government has certain regulations related to the lingerie market. The Federal Trade Commission (FTC) requires that all textile and apparel products, including lingerie, be labelled with certain information, such as fibre content, country of origin, and care instructions. The Occupational Safety and Health Administration (OSHA) sets health and safety standards for workers in the textile and apparel industries, including those who manufacture lingerie.

Considered in this report

• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• USA Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types

• Knickers/panties
• Brassieres
• Shapewear
• Others

By Pricing Range

• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Make this report your own

Have queries/questions regarding a report

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now