Japan Car Care Products Market Overview, 2028

Japan is known for its strong automotive industry and car culture, which include a focus on keeping vehicles in good shape through regular cleaning and maintenance. Japanese car care products are frequently regarded as high-quality and effective, and the market for these products is well-established in Japan. Japanese consumers frequently prefer premium or specialised car care products that are tailored to their specific needs and preferences. One of the earliest and most popular car care products in Japan was the car wax. In the 1960s and 1970s, companies like T-Cut and Turtle Wax began marketing their car waxes to Japanese consumers, and these products quickly became popular. In the 1980s and 1990s, car care products in Japan became more specialized and advanced, with companies like Soft99 and Fusso developing new and innovative products like synthetic waxes, coatings, and sealants. These products offered superior protection and durability compared to traditional car waxes. In recent years, there has been a growing trend towards environmentally friendly car care products in Japan. Many Japanese companies are developing eco-friendly car wash soaps, polishes, and waxes that are free from harmful chemicals and are biodegradable. Furthermore, there is a strong DIY car care culture in Japan, with many car enthusiasts and hobbyists taking pride in cleaning and maintaining their vehicles themselves. As a result, Japan now has a thriving market for car care products, with a diverse range of products and brands available. There are many professional car care services available in Japan, ranging from car washes and detailing to more specialized services like paint correction and ceramic coating. These services are generally of a very high quality, and many car owners in Japan prefer to have their cars professionally cared for by experts. There is also a culture of innovation and excellence in the car care industry in Japan. Many Japanese companies are known for their cutting-edge research and development in areas like ceramic coatings, which offer superior protection and durability for automotive surfaces.

According to the research report “Japan Car Care Product Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 81.66 Million by 2028. The Japanese car care market is divided into two segments: DIY/retail stores and DIFM/service centers. DIY and retail stores currently dominate the market due to the DIY culture that is gaining traction among Japanese consumers who prefer to do their own car maintenance and care. DIY car care products enable consumers to perform basic maintenance and repairs on their own, saving time and money. Modern automobiles are becoming increasingly complex, with advanced electronics, sensors, and other components. This has made it more difficult for consumers to perform basic maintenance and repairs on their own, resulting in a greater demand for professional car care services. Because of the increasing complexity of cars, rising consumer affluence, convenience and time savings, and emphasis on quality and reliability, the DIFM/service centre segment is expected to dominate the car care product market in Japan.

The Japan car care market is segmented into by application type exterior and interior. Currently the market is dominated by interior segment Japan As more people own cars, there is a growing demand for car care products to maintain and improve the condition of their vehicles, particularly the interiors which are exposed to wear and tear over time due to The COVID-19 pandemic has increased awareness of the importance of hygiene and cleanliness, leading to greater demand for interior car care products such as disinfectants, air purifiers, and upholstery cleaners. During the forecast period it is expected that the interior segment is expected to dominate the market of car care product in Japan.

The expansion of the automotive industry is expected to drive the market. The industry is expected to expand further as disposable income in developing countries rises, as does consumer awareness of vehicle repair and maintenance. Furthermore, during the forecast period, an increase in the importance of aesthetics in automobiles, particularly private vehicles, is expected to benefit industry dynamics. HIKARI is the currently one of the best car care products selling in Japan

According to a survey conducted by the Japan Automobile Manufacturers Association (JAMA), nearly 90% of Japanese car owners reported that they use car care products at least once a month, and over 70% reported that they use these products on a weekly basis. Popular car care products among Japanese consumers include car wash soaps, waxes, polishes, and interior cleaning products.



Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Car Care Products market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
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By Application
• Interior
• Exterior

By Distribution Channel
• DIY/Retail stores
• DFIM(do it for me) / service centers

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Car Care Products market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.