United Arab Emirates (UAE) Air Freshener Market Overview, 2028

The United Arab Emirates is a hot and humid nation, which may cause unpleasant scents in enclosed rooms. As a result, air fresheners are widely used in the UAE, particularly in homes, businesses, and automobiles. Individuals in the UAE use air fresheners to make their surroundings more pleasant and fragrant. In terms of flavor preferences, determining the most popular scent is challenging because it varies based on individual preferences. Nevertheless, rose, jasmine, oud, citrus, and lavender are among popular air freshener smells in the UAE. It's worth mentioning that, due to the UAE's environment, many individuals prefer long-lasting air fresheners to battle the relentless heat and humidity. As a result, air fresheners with stronger and longer-lasting smells may be more popular in the future in the UAE than in other countries.

According to the research report UAE Air Freshener Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 47.37 Million in the upcoming period, 2023–2028. Air Fresheners in the UAE are used to give aroma to both homes and businesses. Air fresheners are commonly used in toilets to eradicate odours. They can also be used in other places, such as waiting areas, to improve the scent of the space. There are several manufacturers that produce air fresheners, each with a distinct scent and aroma to exude. There are also several varieties of air fresheners. They take various shapes and fulfil certain functions. Sprays, beads, candles, oils, and gels are a few examples of air fresheners. The primary function of an air freshener is to mask unpleasant odours and provide a more pleasant fragrance.

In terms of which sector uses air fresheners the most, it can vary depending on the location and purpose of the space. Residential spaces, such as homes and apartments, are likely to use air fresheners to create a pleasant and welcoming environment for occupants and guests. Industrial and commercial spaces, such as factories, warehouses, and offices, may also use air fresheners to combat unpleasant odors and create a more pleasant working environment. Additionally, public spaces such as shopping malls, restaurants, and hotels may use air fresheners to enhance the customer experience. Overall, air fresheners are likely used across all sectors in the UAE, with varying degrees of frequency and popularity depending on the specific needs of the space.

Car air fresheners are also popular in the UAE, as many people spend a significant amount of time in their cars due to the hot weather and traffic congestion. Car air fresheners come in a variety of scents and types, including hanging air fresheners, clip-on air fresheners, and plug-in air fresheners.

One recent development in the air freshener market in the UAE is the increasing demand for eco-friendly and natural air fresheners. Consumers in the UAE are becoming more environmentally conscious and are looking for products that are safe for the environment and their health. As a result, many companies are introducing natural and eco-friendly air fresheners that are made from organic and sustainable ingredients. Another development is the increasing popularity of smart air fresheners, which can be controlled using a smartphone app or voice command. These air fresheners allow users to adjust the fragrance intensity and schedule automatic sprays, providing a more personalized experience.

There are many popular air freshener brands available in the UAE, including: Air Wick, Glade, Febreze, Lysol, Ambi Pur, Odonil, Magic Tree, Little Trees, Yankee Candle, California Scents. These brands offer a variety of fragrances and types of air fresheners, including sprays, plug-ins, gel air fresheners, and car air fresheners, to cater to different preferences and needs.

Some of the air freshener manufacturing companies in UAE are Hygiene Fresh FZE, Intercare Limited, Al Saqr Industries L.L.C., Anchor Allied Factory LLC , AL Muqarram Insulation Material Industry L.L.C.,Lattafa Perfumes Industries LLC, Grace Perfumes LLC, DAITONA GENERAL TRADING LLC, Scitra, Natural Fragrances LLC, Al Mas Cleaning Mat Tr LLC and many more.

Considered in this report
• Geography: UAE
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UAE Air Freshener market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Residential
• Commercial
• Automotive
• Others

By product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Specialty Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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