United States (USA) Air Freshener Market Overview, 2028

In a recent survey conducted by the Census Bureau and the Simmons National Consumer Survey (NHCS), more than 80% of the U.S. population uses air freshener products, primarily for residential applications. In the 1960s and 1970s, air fresheners became more sophisticated with the introduction of aerosol sprays and timed-release devices. These products were marketed not just as odour eliminators but as ways to create a pleasant and inviting atmosphere in homes and offices. In the 1980s and 1990s, concerns about indoor air quality and the health effects of chemical fragrances led to the development of more natural and environmentally friendly air fresheners. Today, consumers can choose from a wide variety of air fresheners made from natural ingredients such as essential oils, soy wax, and plant-based fragrances. Additionally, many air freshener products have evolved to include air-purifying features that claim to remove pollutants and allergens from the air. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air fresheners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.

According to the research report “US Air Freshner Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 473.98 Million by 2028. The increase in car sales combined with the surge in pet ownership and the willingness among consumers to purchase premium products such as air fresheners’ act as drivers for the growth of the market. Foul odour in hospitals, public toilets, restaurants, and healthcare centres caused by excessive use of cleaning chemicals and inorganic bacteria is expected to trigger the demand for air freshners. The increased need for hygiene and good air quality in public places are drivers for the growth of the industry in the forecast period.

The US air Freshner market is segmented by product type: sprays and aerosols, gel air freshener, electric air freshener, candle air freshener, and others (AC vents, blocks, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, etc.). Currently, the market is dominated by sprays and aerosols due to the fact that this product generates the maximum amount of demand among consumers owing to its excellent odor-neutralizing properties, which are enhanced by the chemicals present in the aerosol or spray cans. However, sprays and aerosols are under serious threat as research studies indicate adverse health effects associated with this product, therefore limiting its growth prospects in the near future. During the forecast period, it is expected that gel air Freshner are going to influence the market for air Freshner market in the US due to the fact that gel air fresheners are known to have a longer-lasting fragrance compared to other types of air fresheners. This means that customers do not have to replace the product as frequently, making it more cost-effective in the long run. Gel air fresheners are designed to be mess-free and do not leave any residue behind. They are easy to use and do not require any special installation or tools.

The US air Freshner market is segmented by application type: residential, commercial, automotive, and others. Currently, the market is dominated by the residential sector due to According to a 2019 survey conducted by the National Institute of Health (NIH), nearly two-thirds of American households (about 64%) use air fresheners. This includes a variety of products, such as sprays, candles, and other types of air fresheners. Due to an increase in sales, the Automotive Segment is expected to dominate the market for air fresheners in the United States during the forecast period. The automotive segment is expected to grow during the forecast period. U.S. car sales are growing optimistically and are expected to continue this growth during the forecast period. As the findings point out, air freshener manufacturers are drastically targeting this segment for product modifications. A working American spends at least three to four hours on average daily in his car.

The US air Freshner market is segmented by distribution channel: supermarkets and hypermarkets, convenience stores, online markets, and others (pharmacies, specialty stores, and B2B). Currently the market is dominated by supermarkets and hypermarkets, which offer a one-stop shop for consumers to buy all their household needs, including air fresheners. They have a wide range of products from various brands, and consumers can compare and choose the ones that suit their preferences and budgets. Additionally, these stores offer competitive prices and often run promotional campaigns, making it a convenient and cost-effective way for consumers to purchase air fresheners. Furthermore, supermarkets and hypermarkets have a strong supply chain and logistics network that ensure the products are available and reach the consumers on time. Some of the hypermarkets and supermarkets that distribute Air Freshner in the US include Walmart, Target, Costco, Kroger, Safeway, Publix, Whole Foods, Meijer, HEB, Giant Eagle, Because of this, it is expected that the online market will have an impact on the market for air fresheners in the United States during the forecast period. Online markets provide consumers with the convenience of shopping from the comfort of their own homes, a wider range of products, and the ability to easily compare prices. An increase in the use of smart phones and internet penetration is expected to drive the market for Air Freshner in the United States.

In the US, the Environmental Protection Agency (EPA) regulates the use of air fresheners. The EPA requires that all air fresheners sold in the US be labelled with a list of ingredients, including any hazardous or toxic chemicals. Additionally, the Federal Trade Commission (FTC) requires that all advertising and labelling of air fresheners be truthful and not misleading. The Consumer Product Safety Commission (CPSC) also has guidelines for the safe use and storage of air fresheners to prevent accidents or injuries. There are also some state-specific regulations related to the use of air fresheners. For example, in California, the California Air Resources Board (CARB) regulates the use of volatile organic compounds (VOCs) in air fresheners to minimise their impact on air quality.

Considered in this report
• Geography: US
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• US Air Freshner market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Automotive
• Others

By Product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to air fryer market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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