South Africa Men's Grooming Market Overview, 2028

South African men are using men's grooming products, and the use of such products has been on the rise in recent years. There are a few reasons why this trend has emerged: Increasing awareness of personal grooming: As South Africa has become more modern and urbanized, there has been a greater emphasis on personal grooming and appearance. This has led more men to take an interest in grooming products that can help them look and feel their best. Availability of a wider range of products: In recent years, there has been an increase in the availability of men's grooming products in South Africa. This has made it easier for men to find and purchase products that meet their specific grooming needs. Influence of global trends: As with many other countries, South African men have been influenced by global trends in men's grooming. As international brands have become more widely available, South African men have been exposed to new products and grooming techniques.

According to the research report “South Africa Men’s Grooming Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 154.54 Million in the upcoming period, 2023–2028. There are many men's grooming products available in South Africa, catering to a wide range of grooming and personal care needs. Here are some examples of popular men's grooming products in South Africa: Shaving products: Shaving is an important part of many men's grooming routines, and there are many products available in South Africa to help men achieve a clean and comfortable shave. These include shaving creams, gels, and foams, as well as razors and shaving brushes. Beard care products: As beards have become more popular among South African men, there has been a corresponding rise in the availability of beard care products. These include beard oils, balms, and waxes, which can help to condition and style the beard. Hair care products: South African men have a wide range of hair care products to choose from, including shampoos, conditioners, and styling products like gels and pomades. Skin care products: Skin care is an important part of any grooming routine, and there are many products available in South Africa to help men take care of their skin. These include face washes, moisturizers, and exfoliants, as well as products specifically designed to address issues like acne or dark spots. Fragrances: Many South African men choose to wear fragrances as a finishing touch to their grooming routine. There are many different types of fragrances available, from classic colognes to more modern scents.

There are some recent events, developments, and government laws concerning men's grooming goods in South Africa: Microbead ban: South Africa banned the production and sale of cosmetics containing microbeads in 2020. This ban applies to several men's grooming products, including face scrubs and exfoliating washes. Increase in internet sales: The COVID-19 pandemic has pushed the trend towards internet buying for men's grooming items in South Africa, as it has in many other industries. Numerous retailers have claimed a large growth in online sales over the last year. Growth in natural and organic products: South African customers are increasingly searching out natural and organic products for their grooming needs. Many men's grooming brands are responding to this trend by releasing more natural and organic products to their product lines.

In South Africa, there is growing concern about the environmental impact of packaging and other waste related with men's grooming products. Some businesses are responding by introducing more environmentally friendly packaging or selling refillable products. Growth of international brands: With numerous global corporations establishing their presence in the South African market in recent years, South African customers now have access to an increasing number of international men's grooming brands. Generally, the South African men's grooming market is fast expanding, with an increasing emphasis on sustainability, natural and organic products, and internet sales. Government laws, such as the ban on microbeads, are also influencing the sector by encouraging the use of more environmentally friendly products.

African Extracts Rooibos: African Extracts Rooibos is a South African brand that uses rooibos extract, a plant that is native to the country, in its products. The brand offers a range of men's grooming products, including facial washes, moisturizers, and aftershaves. Vaseline Men: Vaseline is a well-known brand that offers a range of men's grooming products in South Africa, including body lotions, facial moisturizers, and lip balms. Many men's grooming brands those are available in South Africa. Other popular brands include Dove Men+Care, Gillette, and Axe.

There are several e-commerce platforms selling men's grooming products in South Africa. Here are a few examples: Takealot: Takealot is one of the largest e-commerce platforms in South Africa, offering a wide range of products including men's grooming products. They have a dedicated men's grooming category, which includes shaving products, skincare products, hair care products, fragrances, and more. Superbalist: Superbalist is another popular e-commerce platform in South Africa that offers men's grooming products. They have a range of products for shaving, skincare, hair care, and fragrances. Clicks: Clicks is a South African retail pharmacy chain that also has an online store selling men's grooming products. Their range includes shaving products, skincare products, hair care products, fragrances, and more. Dis-Chem: Dis-Chem is another South African pharmacy chain that has an online store selling men's grooming products. Their range includes shaving products, skincare products, hair care products, fragrances, and more. Zando: Zando is an e-commerce platform that specializes in fashion and beauty products, including men's grooming products. Their range includes shaving products, skincare products, hair care products, fragrances, and more.

Considered in this report
• Geography: South Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Africa Dishwasher market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shave care
• Skin Care
• Hair Care
• Toiletries
• Fragrances
• Others

By Price Range
• Mass product
• Premium Product

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Specialty Retail
• E-commerce
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Men’s Grooming market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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