South Korea Men's Grooming Market Overview, 2028

Pop culture in South Korea, particularly the K-pop (Korean pop music) phenomenon, is increasing the market for men's grooming products. K-pop has become a phenomenon in South Korea in recent years, with millions of fans around the country who are inspired by the fashion, beauty, and grooming styles of their favourite K-pop stars. Many K-pop stars are known for their flawless and radiant skin, which has led to a growing interest in men's skincare and grooming products among fans. Korean men's skincare and grooming products, such as sheet masks, facial cleansers, and moisturizers, have become particularly popular among K-pop fans, who seek to achieve the same clear and glowing skin as their idols. Hair care is also an important aspect of men's grooming in South Korea. South Korean men tend to prefer neat and well-groomed hairstyles, with many opting for sleek and polished styles such as the "two-block cut" or "undercut." Hair styling products such as hair wax, pomade, and hairspray are widely used to achieve these styles.

According to the research report “South Korea Men’s Grooming Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 571.67 Million by 2028. The market is expected to grow due to rising disposable income, change in cultures, increase in Gen z population, personal care, urbanization; Growing skin concern among men such as sensitivity, aging, inflammatory conditions, acne, and dryness is expected to drive the demand This all factors are driving the market of men’s grooming in South Korea. Apart from this, the strong influence of social media platforms, such as YouTube, Instagram and Facebook Growing skin concern among men such as sensitivity, aging, inflammatory conditions, acne, and dryness is expected to drive the demand.

Some of most popular brands for men's grooming in South Korea include
• Laneige: Laneige is a South Korean skincare brand that is known for its hydrating products, including moisturizers, toners, and essences. The brand also offers a range of men's grooming products, including cleansers, moisturizers, and toners.
• Innisfree: Innisfree is a South Korean skincare brand that offers a range of natural and organic products, including many men's grooming products such as face washes, toners, and moisturizers.
• Sulwhasoo: Sulwhasoo is a premium South Korean skincare brand that uses traditional Korean herbs and ingredients to create high-end skincare products. The brand offers a range of men's grooming products, including toners, serums, and moisturizers.
• Missha: Missha is a popular South Korean skincare brand that offers a range of affordable men's grooming products, including cleansers, toners, and moisturizers.

The men’s grooming market in South Korea is segmented by product type: Shave care, Skin Care, Hair Care, toiletries, fragrances, and others. Shaving cream, shaving gel, razors and blades, aftershave care, lotion/balm, splash/gel, trimmers, and other shave care products are examples. Skin care products include facial cleansers, moisturisers, scrubs, anti-aging creams, sun cream, face masks, and others. Hair care products includes hair shampoo, hair conditioner, hair styling products, hair oils, hair spray, hair colour, Others, Toiletries include bath soap and shower gel, as well as fragrances such as perfumes, deodorants, and colognes. Currently, the market is dominated by fragrances because they offer a way for men to express their individuality and personal style. Men's fragrances can evoke different moods and emotions, and many men enjoy exploring different scents and finding ones that suit their personalities and tastes. Fragrances are frequently used on a daily basis, so these factors influence fragrance demand in the South Korea. During the forecast period, the skin care segment is expected to dominate the South Korea market for men’s grooming due to the fact that men are becoming more aware of the importance of skin health and are taking steps to protect their skin from damage caused by environmental factors, aging, and other factors. This has led to a surge in demand for skin care products that address specific skin concerns, such as dryness, sensitivity, and aging.

The men’s grooming market in the South Korea is segmented by price range: mass products and premium products. Currently, the market is dominated by mass-market products due to the fact that they are generally more affordable than premium products, which makes them accessible to a wider range of consumers. Many men are looking for grooming products that offer good value for money, and mass-produced products are often a more cost-effective option. Mass-produced products are widely available in supermarkets, drugstores, and online retailers, which makes them convenient for consumers to purchase. They are also available in a variety of formats, such as multipacks and travel sizes, which makes them ideal for on-the-go use. During the forecast period, it is expected that the premium products segment is going to dominate the market for men’s grooming in the South Korea due to men becoming more interested in self-care and investing in high-quality grooming products that offer a luxurious and indulgent experience. Premium products often offer unique formulations, high-end packaging, and premium ingredients, which can provide a more enjoyable grooming experience. Because the per capita income in the South Korea is high, these factors create a demand for premium products in the South Korea.

The men’s grooming market in the South Korea is segmented by distribution channel: supermarkets/hypermarkets, convenience stores, specialty stores, e-commerce, and others. Currently, the market is dominated by hypermarkets and supermarkets because the growth of the segment is mainly driven by the rising consumer inclination towards supermarkets and hypermarkets as a primary source to purchase beauty and personal care products. Additionally, supermarkets and hypermarkets typically have a wide selection of men's grooming products, including mass-market brands and a growing selection of premium products. This wide selection makes it easy for consumers to find the products they need and compare different options. During the forecast period, it is expected that the e-commerce segment is going to dominate the market for men’s grooming in the South Korea due to the increase in high use of smart homes, internet penetration, and the preference to buy online. E-commerce allows consumers to shop for men's grooming products from the comfort of their own homes at any time of day or night. This convenience is particularly appealing to busy consumers who don't have the time or inclination to visit a physical store.

In South Korea, men's grooming products are regulated by the Therapeutic Goods Administration (TGA), which is part of the South Korean Government Department of Health. The TGA regulates men's grooming products under the Therapeutic Goods Act 1989 and the Therapeutic Goods Regulations 1990.Under these regulations, men's grooming products must meet certain safety and quality standards. This includes ensuring that the ingredients used in these products are safe, effective, and of high quality, and that the products are manufactured, labeled, and stored in accordance with Good Manufacturing Practice (GMP) guidelines.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Korea Men’s grooming market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shave care
• Skin Care
• Hair Care
• Toiletries
• Fragrances
• Others

By Price range
• Mass Products
• Premium Products

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Speciality Retail
• E-commerce
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Men’s grooming market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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