Germany Men's Grooming Market Overview, 2028

Germans are well-known for their attention to cleanliness and hygiene. Cleanliness and tidiness are highly valued in German culture, and this is reflected in many facets of daily life. In Germany, for example, it is customary for people to remove their shoes before entering a residence in order to avoid tracking dirt and viruses inside. Germans take good care of themselves when it comes to personal hygiene. Most people shower or bathe on a regular basis and use deodorant to keep their bodies odor-free. Males in Germany groom themselves as well, with many preferring neatly cut facial hair and well-kept hairstyles. Personal hygiene standards in Germany are usually regarded as good, however individual habits differ, as they do in every nation.

According to the research report “Germany Men’s Grooming Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 560.41 Million in the upcoming period, 2023–2028. Based on the Men’s grooming Products includes Shave care, Skin Care, Hair Care, Toiletries, Fragrances and Others. Fragrances Products are dominated in the Men’s grooming market in Germany. Fragrances are an important aspect of men's grooming in Germany because they can help a person to feel confident and make a good impression in social and professional settings. In Germany, as in many other countries, the use of fragrance is considered a basic element of personal care and grooming. There are many different types of men's grooming products available in Germany, including: Skincare: This includes products such as facial cleansers, moisturizers, and eye creams, which are designed to help men keep their skin looking healthy and youthful. Hair care: Products such as shampoos, conditioners, and styling products are popular among German men who want to maintain their hair's health and appearance. Shaving: Many German men shave regularly and use products such as shaving cream, aftershave, and razors to keep their skin smooth and irritation-free. Overall, the demand for men's grooming products in Germany is growing, and there are many different types of products available to meet the needs and preferences of men of all ages and lifestyles.

The demand for skincare products among German men has been growing in recent years, driven by factors such as changing attitudes towards male grooming and an increased awareness of the importance of taking care of one's skin. This trend is expected to continue in the coming years, with the men's skincare market in Germany projected to continue to grow.

As of 2021, the per capita income in Germany was approximately €34,950 (around $41,400 USD) per year. However, it is important to note that income levels can vary widely depending on a person's occupation, education, and location within the country. Regarding the use of branded grooming products by German men, many German men do use branded grooming products, as the market for men's grooming products in Germany is growing and there are many different brands available to choose from. The use of branded grooming products can vary widely depending on a person's preferences and budget. Some men may prefer to use more affordable or generic grooming products, while others may be willing to pay more for high-end or luxury brands. Additionally, many German men may use a combination of both branded and non-branded grooming products depending on their needs and preferences.

When it comes to popular fragrance brands in Germany, there are many different options to choose from. Some of the most popular fragrance brands for men in Germany include:Hugo Boss: This German luxury fashion brand is known for its high-end men's fragrances, which are popular among German men who appreciate quality and sophistication.Joop!: This brand offers a range of men's fragrances with bold and distinctive scents that are popular among younger consumers in Germany. Calvin Klein: This American fashion brand is well-known for its men's fragrances, which are popular among German men who appreciate a modern and minimalist aesthetic. Acqua di Parma: This Italian fragrance brand offers a range of men's scents that are popular among German men who appreciate classic and elegant fragrances. Overall, there are many different fragrance brands available for men in Germany, and the popularity of each brand can vary depending on factors such as personal preference, budget, and cultural trends.

There are numerous German companies that produce men's grooming goods. Here are a couple such examples: Beiersdorf AG: This German company is well-known for its skincare brands such as Nivea and Eucerin, which offer a variety of men's products such as moisturisers, cleansers, and shaving products. Henkel AG & Co. KGaA: Under its Schwarzkopf brand, this German corporation offers a variety of men's grooming goods, including haircare, style, and grooming items. MURER & WIRTZ GmbH & Co. KG: Under its Tabac brand, this German company offers a variety of men's fragrances that are popular in Germany and around the world. Babor Cosmetics GmbH: Under the BABOR MEN brand, this German company offers a variety of men's skincare products that are developed to satisfy the unique demands of men's skin. L'Oreal Deutschland GmbH: The French cosmetics company's German division sells a variety of men's grooming goods under the L'Oreal Men Expert brand, including skincare, haircare, and shaving products. These are only a few examples of German manufacturers of men's grooming goods. There are other other companies in Germany that provide high-quality men's grooming products, including both local and international brands.

Grooming goods are typically purchased by German customers through a range of retail channels, including both online and offline sources. According to market research, the most popular retail outlets in Germany for men's grooming items are: Supermarkets: Several German consumers buy grooming items from supermarkets like Aldi, Lidl, and Edeka, which have a limited product variety but are convenient for everyday shopping. Online retailers: German consumers are increasingly turning to online retailers such as Amazon, Flaconi, and Douglas, which offer a diverse product variety and the comfort of buying from home. Specialty stores: Some German consumers buy grooming items from specialised stores like Douglas or Sephora, which have a better selected assortment of products and a higher level of service. When it comes to grooming goods, German consumers prioritise cost, convenience, and quality, and they are prepared to shop at a range of different retail channels to locate the products that match their demands.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Dishwasher market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shave care
• Skin Care
• Hair Care
• Toiletries
• Fragrances
• Others

By Price Range
• Mass product
• Premium Product

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Specialty Retail
• E-commerce
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Men’s Grooming market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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