Mexico Men's Grooming Market Overview, 2028

The men's grooming market in Mexico has been experiencing significant growth in recent years. The growth of the market is driven by several factors, including increasing disposable income and changing attitudes towards personal grooming among Mexican men. In addition, there is a growing trend of men seeking out premium grooming products and services, which have led to the emergence of several high-end barber shops and salons across the country. In the 1960s and 70s, Mexico experienced a cultural revolution that brought about a shift in attitudes towards personal grooming. Men began to experiment with long hair, beards, and unconventional hairstyles, and new grooming products such as mousse, hairspray, and hair gel were introduced to the market. In the 1990s, global grooming brands such as Gillette, Old Spice, and Nivea began to establish a presence in Mexico, offering a wide range of products for men's grooming needs. In Mexican culture, hair is seen as a symbol of personal identity and self-expression. Many men choose to style their hair in unique and creative ways, using a variety of products such as pomades, gels, waxes, and hairsprays to achieve the desired look. Barber shops and hair salons are an important part of the grooming culture for men in Mexico. In addition to styling products and services, many Mexican men also take a holistic approach to hair care by using products such as shampoos, conditioners, and hair masks to nourish and protect their hair. Traditional remedies and natural ingredients such as avocado, coconut oil, and aloe Vera are also commonly used to maintain healthy hair.

According to the research report “Mexico Men’s Grooming Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 595.99 million by 2028. The market is expected to grow due to rising disposable income, change in cultures, increase in Gen z population, personal care, urbanization; Growing skin concern among men such as sensitivity, aging, inflammatory conditions, acne, and dryness is expected to drive the demand This all factors are driving the market of men’s grooming in Mexico. Apart from this, the strong influence of social media platforms, such as YouTube, Instagram and Facebook Growing skin concern among men such as sensitivity, aging, inflammatory conditions, acne, and dryness is expected to drive the demand.

The men’s grooming market in Mexico is segmented by product type: Shave care, Skin Care, Hair Care, toiletries, fragrances, and others. Shaving cream, shaving gel, razors and blades, aftershave care, lotion/balm, splash/gel, trimmers, and other shave care products are examples. Skin care products include facial cleansers, moisturisers, scrubs, anti-aging creams, sun cream, face masks, and others. Hair care products includes hair shampoo, hair conditioner, hair styling products, hair oils, hair spray, hair colour, Others, Toiletries include bath soap and shower gel, as well as fragrances such as perfumes, deodorants, and colognes. Currently, the market is dominated by fragrances because they offer a way for men to express their individuality and personal style. Men's fragrances can evoke different moods and emotions, and many men enjoy exploring different scents and finding ones that suit their personalities and tastes. Fragrances are frequently used on a daily basis, so these factors influence fragrance demand in the Mexico. During the forecast period, the skin care segment is expected to dominate the Mexico market for men’s grooming due to the fact that men are becoming more aware of the importance of skin health and are taking steps to protect their skin from damage caused by environmental factors, aging, and other factors. This has led to a surge in demand for skin care products that address specific skin concerns, such as dryness, sensitivity, and aging.

The men’s grooming market in the Mexico is segmented by price range: mass products and premium products. Currently, the market is dominated by mass-market products due to the fact that they are generally more affordable than premium products, which makes them accessible to a wider range of consumers. Many men are looking for grooming products that offer good value for money, and mass-produced products are often a more cost-effective option. Mass-produced products are widely available in supermarkets, drugstores, and online retailers, which makes them convenient for consumers to purchase. They are also available in a variety of formats, such as multipacks and travel sizes, which makes them ideal for on-the-go use. During the forecast period, it is expected that the premium products segment is going to dominate the market for men’s grooming in the Mexico due to men becoming more interested in self-care and investing in high-quality grooming products that offer a luxurious and indulgent experience. Premium products often offer unique formulations, high-end packaging, and premium ingredients, which can provide a more enjoyable grooming experience. Because the per capita income in the Mexico is high, these factors create a demand for premium products in the Mexico.

The men’s grooming market in the Mexico is segmented by distribution channel: supermarkets/hypermarkets, convenience stores, specialty stores, e-commerce, and others. Currently, the market is dominated by hypermarkets and supermarkets because the growth of the segment is mainly driven by the rising consumer inclination towards supermarkets and hypermarkets as a primary source to purchase beauty and personal care products. Additionally, supermarkets and hypermarkets typically have a wide selection of men's grooming products, including mass-market brands and a growing selection of premium products. This wide selection makes it easy for consumers to find the products they need and compare different options. Some of the main Hypermarket/ Supermarket that distributes men's grooming products in Mexico include, Walmart, Soriana, Superama, Chedraui, Bodega Aurrera During the forecast period, it is expected that the e-commerce segment is going to dominate the market for men’s grooming in the Mexico due to the increase in high use of smart homes, internet penetration, and the preference to buy online. E-commerce allows consumers to shop for men's grooming products from the comfort of their own homes at any time of day or night. This convenience is particularly appealing to busy consumers who don't have the time or inclination to visit a physical store.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico Men’s grooming market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Shave care
• Skin Care
• Hair Care
• Toiletries
• Fragrances
• Others

By Price range
• Mass Products
• Premium Products

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Speciality Retail
• E-commerce
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Men’s grooming market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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