Brazil Bathroom Fittings Market Overview, 2028

The World Health Organization (WHO) claims that poor sanitary conditions are one of the leading causes of death, accounting for 60% of all diarrhea-related deaths worldwide each year. The demand for bathroom linens and accessories is being driven by the realization that maintaining good personal hygiene is essential to living a healthy life. Furthermore, the market is expanding due to consumer demand for sanitary bathroom accessories such as antimicrobial toilet seats. Therefore, over the projected period, the demand for bathroom accessories in healthcare facilities, educational institutions, and offices would be driven by the growing awareness about preserving personal and sanitary cleanliness.

According to the research report, “Brazil Bathroom fittings Market Overview, 2028” published by Bonafide Research, the market is projected to add USD 680.69 million by 2028. The country's growing number of residential and commercial properties, rising population, and emphasis on maintaining hygiene are all contributing to the Brazil Bathroom fittings market's anticipated significant growth in the years to come. These factors are piquing consumers' interest and fueling the nation's rising demand for the product, which is anticipated to benefit the market's potential expansion. The fastest-increasing product categories in the Brazilian market are faucets and showers in particular. The cost eventually decreased and the profit margin subsequently improved due to technical advancement. Making the market more lucrative as a result.

According to World Bank, the population of Brazil is around 213.99 million people, 105.50 million of whom are men and 108.89 million of whom are women. The majority of the population lies between the age group of 15 to 60. With 80% of the population in urban areas and 19 % in rural areas. Brazil's GDP was 1.61 trillion us dollars in 2022, and a per capita income of $ 11200 in the year 2022, Consumer’s increased disposable income has also enabled a lavish lifestyle, which encourages the use of upscale bathroom fixtures and accessories, particularly in urban areas. Customers are becoming more interested in paper holders.

Manufacturers will face intense pricing pressure, and fluctuations in raw material prices will pose a significant challenge to market growth. High installation and maintenance costs will further derail the market's growth rate. The lack of a strong distribution network in backward areas, as well as rising concerns about the recycling and disposal of sanitary ware, will further limit the market's potential for growth. An increase in urbanization across the country is expected to increase the demand for the bathroom products market in the coming years. Major players in the bath fitting market in Brazil are Kohler, Delta, American Standard, TOTO, etc., among other bath fittings, fixtures, etc.

Retail enterprises have expanded the offline distribution route. Bathroom fixtures used to only be available at retail stores. These locations assisted customers in making choices from a variety of retail store goods. The rising demand for bathroom fixtures online was a result of suppliers strengthening the security and dependability of their online purchasing processes in response to the greater sales opportunity for these products through online channels.



One of the main things preventing market expansion is the lengthy product replacement cycle. Branded, high-quality bathroom and toilet aids like sinks, toilets, shower units, towel rails, and rings and hooks don't need to be changed out all the time. For instance, the superior stainless-steel metal used in the construction of Kohler's Composed Tall doesn't wear out quickly and resists corrosion and tarnishing. Ceramic disc valves on it offer longevity. Major bathroom accessory producers also provide warranties and guarantees for their products, which prolongs their lives. As a result, people are less likely to buy bathroom items frequently. Bathroom accessory sales are impacted by the lengthy replacement cycle, which limits the market's expansion.

COVID EFFECT
Various businesses were affected by COVID-19 in Brazil, including the bathroom fixtures industry. Segments like sanitaryware and bathroom fixtures are largely classified as discretionary spending and have witnessed a deferment of demand due to an unexpected decline in renovation and refurbishment activity in the near term due to the COVID-19 outbreak. However, public health has become an urgent matter in the current climate. The architecture and interior design of bathrooms are taking a fresh look at their foundation. Now, in the context of COVID-19, these spaces could evolve when the current pandemic finally recedes. A new wave of innovations in the bathroom would ensure that it is cleaner, more hygienic, and more comfortable.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Bathroom fittings market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Hook, Grab Bars, Paper Holder, etc.)

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bathroom fittings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.