China Bathroom Fittings Market Overview, 2028

China's status as part of World Bank research on "people using at least basic sanitation services" is on the rise, hitting 84.8 percent of the population in 2017, up from 56.3 percent in 2000. China's rural areas have historically had many "open-pit latrines," leading to maggots and fecal–oral disease transmission. In 2019, China invested seven billion yuan (one billion U.S. dollars) in the rural Toilet Revolution, aiming for 85 percent of rural households to have access to sanitary toilets by 2020. This sum is on top of the 8.27 billion yuan spent by the government between 2004 and 2013 to tackle the issue. In central China, the sanitary toilet penetration rate increased slightly from 2007 to 2017, meaning that the region fares average in comparison to the rest of the country. The sanitary toilet penetration rates of south and southwest China have steadily gone up with no signs of rollback. Perfecting sewage systems, cleanliness, convenience, and even aesthetics are the main goals of the urban Toilet Revolution. Access to sanitary toilets in China's rural areas reached more than 68% by the end of 2020 and is estimated to surpass 70% by the end of 2021. More than 90 percent of rural residents in eastern China and the suburbs of central and western China now have access to sanitary toilets. Since 2018, more than 40 million rural toilets have been renovated, official data shows. The availability of sanitary toilet facilities in rural China increased from 40.3 percent to 81.8 percent. The rural "toilet revolution" will continue to be an important task of rural vitalization in the next five years, calling for solid progress in light of local conditions and a scientific manner while avoiding formalism and a waste of resources.

According to the research report, “China Bathroom fittings Market Overview, 2028” published by Bonafide Research, the market is projected to add USD 6714.80 million by 2028. The country's growing number of residential and commercial properties, rising population, and emphasis on maintaining hygiene are all contributing to the China Bathroom fittings market's anticipated significant growth in the years to come. These factors are piquing consumers' interest and fueling the nation's rising demand for the product, which is anticipated to benefit the market's potential expansion. The fastest-increasing product categories in the China market are faucets and showers in particular. The cost eventually decreased and the profit margin subsequently improved due to technical advancement, making the market more lucrative as a result. JOMOO, KOHLER, HUIDA, HUAYI, HEGII, George Buildings, ARROW, DONGFENG, SSWW, FAENZA, and ANNWA are some of the leading brand's names in China for bathroom fittings. They manufacture Intelligent Toilet, Comfort Height Toilet, Faucet, Smart Toilet, faucets, showers, storage faucets, and others. Bathroom fittings manufactured in China most likely come from any of these three major sanitary industry production bases. Guangdong — Foshan, Jiangmen, Chaozhou for high-end sanitary ware brands. Fujian — Quanzhou for more affordable but still good quality options. Zhejiang — Taizhou where one can find most of the brands located here.

China had a 1.41 billion-person population in 2021, with 721,140,373 men and 691,219,627 women. 882,894,483 people are living in urban areas and 529,465,517 people are in rural areas. The GDP of China was 17.73 trillion dollars in 2021, while the per capita income was $12,556. As more people move to cities, the demand for bath fittings will rise as people's needs for a healthier lifestyle and a higher standard of living increase. It is therefore projected that the bath fitting market in China will continue to expand.

During the COVID-19 pandemic, sales of smart bathroom items have grown as people have become more interested in touch-free fixtures, toilets, and lavatories to avoid getting the disease. Hotels and corporate offices have started employing smart and touch-free bathroom fixtures because people are afraid to use public restrooms. This element has a significant impact on the growth of the bath-fitting market. Retail enterprises have expanded the offline distribution route. Bathroom fixtures used to only be available at retail stores. These locations assisted customers in making choices from a variety of retail store goods. The rising demand for bathroom fixtures online was a result of suppliers strengthening the security and dependability of their online purchasing processes in response to the greater sales opportunity for these products through online channels. Amazon, Ali Baba, and Ali express are some online channels for the distribution of bath fitting products in China. Manufacturers will face intense pricing pressure, and fluctuations in raw material prices will pose a significant challenge to market growth. High installation and maintenance costs will further derail the market's growth rate. The lack of a strong distribution network in backward areas, as well as rising concerns about the recycling and disposal of sanitary ware, will further limit the market's potential for growth.

During the lockdown period that followed the COVID-19 outbreak, the Chinese government temporarily halted all types of activities, including non-essential product production and manufacturing, construction activities, and so on. On the one hand, the production halt caused a scarcity of bath fitting products in China, while the disruption in construction activities caused a temporary drop in demand. As a result, both the demand and supply of bathing products were significantly disrupted during the lockdown, stifling the growth of the China bathing product market to some extent.



A lengthy product replacement cycle is one of the main factors preventing the market expansion of bath fitting. Branded, high-quality bathroom and toilet aids like sinks, toilets, shower units, towel rails, and rings and hooks don't need to be changed out all the time. For instance, the superior stainless-steel metal used in the construction of Kohler's Composed Tall doesn't wear out quickly and resists corrosion and tarnishing. Ceramic disc valves on it offer longevity. Major bathroom accessory producers also provide warranties and guarantees for their products, which prolongs their lives. As a result, people are less likely to buy bathroom items frequently. Bathroom accessory sales are impacted by the lengthy replacement cycle, which limits the market's expansion.

Rising urbanization and increased consumer awareness of new bathroom accessories have been important drivers of the bath fittings market's growth in China. Rapid urbanization and rising standards of living are the main market drivers for bathroom fixtures. Customers are now more likely to favor high-end and upscale household fixtures as a result. Additionally, the demand for bathroom fixtures has been further increased by rising urbanization levels as well as the expansion of luxury and smart housing projects. Particularly among the urban population, a variety of automated bathroom accessories, such as sensor taps, smart showers, mixers, automatic soap dispensers, etc., are becoming more and more popular.

Considered in this report
Geography: China
Historic year: 2017
Base year: 2022
Estimated year: 2023
Forecast year: 2028

Aspects covered in this report
China Bathroom fittings market with its value and forecast along with its segments
Various drivers and challenges
On-going trends and developments
Top profiled companies
Strategic recommendation

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Hook, Grab Bars, Paper Holder, etc.)

By Distribution Channel
Offline
Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bathroom fittings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.