Italy Racket Sports Equipment Market Overview, 2028

During the 1980s, the first professional trainers from China or ex-Jugoslavia arrived in Italy, summoned directly by the Italian federation to raise the level of the country's greatest players and coaches. This experiment was only partially successful, and at the beginning of the 1990s, the first federation academies were established, where players and coaches lived all year and practiced for 5 to 6 hours a day, every day. Fiuggi is the primary table tennis center, along with Terni, Genova, and Messina, and in addition to these big national centers, some other regionals were established with a day-training method of only playing in the afternoon with young players still living with their families. National centers closed at the end of 1998 due to a shortage of funds, and the Italian federation decided to reinvest funds differently, offering more to children. After 15 years, the new Federation Center in the Olympic Athletic Center in Formia opens in September 2015. Italy's greatest male team result is a historic third place in the World Team Championship in Kuala Lumpur in 2000.

According to the research report "Italy Racket Sports Market Overview, 2028," published by Bonafide Research, the Italy racket sports market is expected to add USD26.02 Million by 2028. In Italy, where tables and rackets can be rented for a little fee at sporting facilities and other athletic clubs, such as tennis and squash clubs, competitions are held at all skill levels and for all age groups. Additionally, table tennis tables are available at social and other clubs, as well as on beaches during the summer. Tennis rackets are classified into four types: power rackets, control or player's rackets, hybrid rackets, and modern player's rackets. The Italians also enjoy various types and varieties of badminton. The Italian Badminton Federation governs the national badminton team of Italy, which competes in international badminton team competitions (Italian: Federation Italian Badminton). The price of badminton ranges from US$22 to US$50, depending on the badminton. Tennis racket prices start at $150 and vary depending on the tennis racket.

There are more than twenty clubs for tennis in Italy. There will be exponential growth in the pedal market in Italy in the coming years. Italy won one bronze medal in tennis at the Olympics. In addition, won three medals in badminton, one silver, and two bronze bracket. Racket sports can be found in specialist stores as well as online in Italy. Accessories such as caps, wristbands, headbands, racket grips, racket covers, gloves, and many others are available. Variety of bags and eyewear The Italian Tennis Federation (FIT), which oversees padel and has recognized it as a tennis discipline in Italy, broadcasts padel matches every day of the year on its TV channel, Super Tennis, in light of the sport's phenomenal growth. In international women's water polo events and informal matches, Italy is represented by the national women's water polo team. Since the middle of the 1990s, the team has been among the top teams in Europe, and it won the gold medal in Summer Olympics in Athens, Greece. The Setterosa is the team's moniker. The male national water polo championship in Italy's top tier is called Serie A1 di PallanuotoMaschile.It is well known that Italian athletes have carved out a place for themselves in the world of sports. By winning championships and competing in major tournaments, sportsmen have long contributed to elevating Italian sports and honoring their nation. Italian tennis professionals are well-known for being among the top 100 players in the world (including male and female players). While both live spectators and television viewers make up the majority of this sport's fan base. Sara Errani and Roberta Vinci, a doubles team, have won the ITF title three years in a row (2012, 2013, and 2014).

Tennis's rise as a recreational sport among populations in both developed and emerging nations has had a significant impact on the market's growth trajectory. Furthermore, the increased participation of children in sports and their desire to join tennis club teams have fueled product demand. In addition, many budding sports advocates choose professional tennis as a career path. As a result, the aforementioned elements have substantially aided the development of the Tennis Company and the demand for a tennis racquet, and it is expected to sustain market expansion in the next few years. Furthermore, the rising demand for the product from various end-users as well as technical advances will highlight several prospects for market participants. Manufacturers are implementing revolutionary technology like bending zones, aero modular, and woofers to make tennis racquets more durable and efficient to meet demand. Some of the famous brands for racket sports in Italy are trivia, Filla, and many more. Italy's major events are the Summer Olympics, Winter Olympics, FIFA world cup, rugby world cup, and many more.

COVID 19 impact
The COVID-19 pandemic is not affecting racket sports that much because in Italy the lockdown period is 2 months. The pandemic outbreak had a significant negative influence on the market's growth, leading to the closure of clubs and playing facilities, furloughs, layoffs, and retail store closures. Small and medium-sized enterprises in the tennis industry have been significantly impacted, and in certain cases, it is expected that stores will close permanently. In the COVID-19 issue, it is projected that the tennis racquet market will grow more favorably over the coming years. The third quarter of 2020 saw a 40.9% increase in sales of rackets for beginners. In the short term, consumer buying is projected to grow, owing to increased participation in tennis, an offset in consumer buying, and a rise in the discretionary income of consumers.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy racket sports equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Rackets
• Balls
• Bags
• Eyewear
• Accessories (Cap, Wrist bands, Headband, Racquet grip, Racquet Strings, Racquet Covers, Gloves Etc.)

By Sports Type:
• Tennis (Lawn Tennis)
• Table Tennis
• Badminton
• Squash
• Padel
• Others (Racquetball)

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

By End-User:
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the racket sports types of the equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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