Brazil Built-In Kitchen Appliances Market Overview, 2028

Brazil's built-in kitchen appliances market is expected to expand during the forecast period. The rising availability of smart kitchen appliances and quality products at low cost, technological advancement, and demand for kitchen appliances due to an increase in the number of working women are the primary drivers of growth. Built-in smart kitchen appliances are permanently installed, integrated appliances that are connected to Wi-Fi and function with a companion app. The rise in the number of nuclear homes propels consumers to choose built-in appliances that save space.

According to the research report "Brazil Built-In kitchen appliances Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 112.76 million by 2028. Rapid urbanization and rising consumer disposable income allow them to make investments in high-quality lifestyles. Additionally, over the next five years, it is anticipated that the demand for the Brazil built-in kitchen market will increase due to the rising popularity of frozen and ready-to-eat food products and the strong desire for the development of smart kitchens among customers. Working women have a strong desire for built-in kitchens since they can cook and clean kitchen appliances with less time and effort. Additionally, they enable the user to cook swiftly and effectively without making a mess in the kitchen. Based on consumer needs and available space, market participants are introducing cutting-edge and visually pleasing kitchen equipment to improve the appearance of kitchen areas.

According to World Bank 2021, Brazil's population was 213.99 million, with 105.10 million men and 108.89 million women. More than 87.32% of Brazil's population leaves in urban areas, while 12.66% leaves in rural areas. The country has a GDP of USD 1.8 trillion and a per capita income of USD 15549. As we can see that more than 87.32% population of Brazil leaves in urban areas this creates a huge demand for built-in kitchen appliances in brazil as most of the population leaves in urban areas which could be a major factor for the market growth of built-in kitchen appliances in brazil.

The National Institute of Metrology, Quality, and Technology, or Inmetro, requires both locally produced and imported household and similar appliances to be certified to be sold in Brazil. Inmetro is an autarchy under the Ministry of the Development, Industry, and Foreign Trade, responsible for ensuring that the products and services commercialized in Brazil follow national and international policies regarding metrology and quality. Inmetro makes use of a combination of international standards and local standards set by ABNT, the Brazilian National Standards Organization, to evaluate products. Products that are certified by Inmetro receive a seal as an indication of compliance with local regulations and are registered in Inmetro’s database. Since January 2013, Inmetro demands all households and similar appliances be tested to receive a mandatory certification. The certification intends to protect users from electrical, mechanical, thermal, fire, and radiation risks under normal usage, as well as prevent accidents.

The average home size in Brazil is 1000–1500 square feet, which is a small space for people living in houses of 4-5 people due to the tiny houses. The market for built-in kitchen appliances is expected to grow because they take up little space, allowing people to install entire kitchen appliances in small spaces and free up space for other home appliances. These factors may drive the market for built-in kitchen appliances in Brazil.

The rise in demand for optimal space utilization is expected to drive market revenue growth. One of the primary advantages of built-in appliances is their ability to save space. This innovative kitchen equipment, which includes everything from a built-in gas burner to a built-in chimney and is especially useful in smaller kitchens with limited foundation and surface area, takes up space that cabinets would have taken up. Built-in appliances in a modular kitchen have a clean, modern appearance because they are flush against the wall. They are adaptable and fashionable, and they look great in both traditional and modern kitchens. Furthermore, kitchen built-in appliances have a modern, sleek appearance that makes it simple to design a seamless, modern kitchen. They also offer sophistication and improved working conditions. As a result, demand for optimal space utilization is driving up demand for built-in kitchen appliances, which is expected to drive market revenue growth.

A recent market trend is the increased use of door-in-door refrigerators because they are excellent energy savers; thus, with today's advanced appliance technology, one can still run their refrigerator while conserving electricity. refrigerator with features like a door-in-door, look for Energy Star models. A refrigerator with a clear window on the front panel without having to open the door, and reduces cold air loss by nearly 50%. There are also refrigerators with five drawers where one can store their food and drinks, allowing them to pull one out and take what they need without releasing any chilly air.

An electric oven typically consumes between 2,000 and 5,000 watts, while an electric stove consumes around 3,000 watts on average. Larger burners on an electric stovetop require more electricity to operate. A variety of cooktops have burner sizes ranging from 1,200 to 3,000 watts. A fridge-freezer typically consumes the most electricity of any kitchen appliance, consuming an average of 408 kWh annually. Electric hobs are generally more efficient than gas hobs, but because electricity is more expensive, they can be more expensive to operate (0.71 kWh per usage). Although convenient, using a dishwasher consumes 1.44 kWh of energy per use (at 65 C). Range hoods use between 70 and 150 watts of power. When used as frequently as a standard electric range, a range hood only consumes about 25 kWh of energy per year.

Covid-19
Brazil's built-in kitchen appliances market declined during the COVID-19 period on the back of disturbances in the supply chain and discontinuation of production. Moreover, consequent disruptions in the operations in the lockdown period in the country are likely to dip the sales revenue for many of the top Built-In kitchen appliances brands in the near term and significantly contribute towards the slow growth of Brazil's Built-In kitchen appliances market in the coming years.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil's Built-In kitchen appliances market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Built-In Ovens
• Built-In Hobs
• Built-In Hoods
• Built-In Refrigerators
• Built-In Dishwashers
• Others (Trash can cabinet, Built-in coffee maker, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Built-In kitchen appliances industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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