Colombia Breakfast Cereal Market Overview, 2027

Cereal brands in Colombia include a variety of healthy options and grains. As the world aims for a healthy breakfast, the demand for oatmeal, baked oatmeal, granola bars, healthy cereals, and cereal bars has steadily risen over the last years. Homemade granola and other homemade recipes have become exceedingly popular as people decide to focus more on healthy alternatives and home-cooked meals. In Colombia, cereal companies strive to offer quality products, providing the necessary nutrients and vitamins to their consumers. They have also adopted the use of rice flour and oat flour as optional ingredients for breakfast and have been ingenious in the marketing and presentation of their products so that they can be consumed not only during breakfast but during dinner, lunch, and as a healthy snack alternative. According to the research report "Colombia Breakfast Cereal Market Overview, 2027," published by Bonafide Research, the market is expected to add USD 0.023 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment. However, the availability of alternative breakfast meals, as well as the high cost of raw materials, is likely to limit the growth of the Colombia breakfast cereal market.

The demand for convenience food is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power, awareness of healthy foods, changes in meal patterns and existing food habits, and a desire to taste new products. They are becoming extremely popular, especially among working-class people, teenage children, and people living in hostels, bachelors, and so on. Furthermore, recent innovations have led to the use of many traditional technologies like fermentation, extraction, encapsulation, fat replacement, and enzyme technology to produce new healthy breakfast cereal products, reduce or remove undesirable food components, and add specific nutrients. The population of Colombia was 51.265 Million. There are 25.17 million males and 26.09 million females in Colombia. The percentage of female population is 50.90% compare to 49.10% male population. Colombia has 0.92 million more females than males. The GDP of Colombia was USD 314.32 Billion in 2021. Due to consumers' considerable reliance on the aforementioned distribution for food shopping and the growing number of supermarkets throughout the city, the supermarket/hypermarket segment currently maintains a significant stake in the Colombia breakfast Cereal market. Colombia offers a full range of sales channels to consumers, with various distribution methods depending on the type of product offered. These methods range from traditional wholesalers selling to traditional shops which then sell to the public, to more sophisticated methods, such as large department stores and superstores, which are increasingly popular outlets. Grupo Éxito is the supermarket operator with the largest workforce in Colombia. Supermercados are the largest and have the broadest range of products. They usually carry international brands as well as local Colombian products. Covid-19 The COVID-19 pandemic has positively impacted the growth of the breakfast cereal market. Because of the pandemic, people have become more concerned about their overall health, both physical and mental. Due to this, people are now starting to have a healthy breakfast. With this trend expected to continue post-pandemic, breakfast cereal manufacturers are introducing private label products that consumers perceive as more convenient to shop for and cook in, with the added safety of pre-packaged constituents. The pandemic has transformed the way consumers plan their meals. New offerings give people the flexibility to shop conveniently and similarly create healthy meals from scratch. In contrast, consumer and brand awareness has grown, with retailers vying to maintain the highest safety standards while also focusing on quality and sustainability. Besides, COVID-19 has generated multiple opportunities for many private players to emerge in the markets to cater to inflated demand.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Columbia • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Columbia Breakfast Cereal market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hot Cereal • Ready to eat

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By Ingredient Type • Wheat • Rice • Corn • Oats • Barley • Others By Distribution Channel • Supermarket & Hypermarket • Convenience Stores • E-Commerce/Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.