Japan Breakfast Cereal Market Overview, 2027

Japan is the second-highest market in Asia Pacific, showing a high growth rate in the Breakfast Cereals industry. The Japanese, like most people, eat a great variety of things for breakfast. Breakfast cereals are processed grains for human consumption, typically packaged purchasable as either ready-to-eat or hot cereals, requiring cooking before consumption. As a result, the market will expand soon. Market expansion is primarily fueled by consumers' shifting eating patterns and the impact of Western culture on those patterns. With no further preparation required, they offer a practical alternative to readily available meals. The industry is also being driven by rising levels of consumer preference for wholesome meals and global increases in health consciousness.

According to the research report "Japan Breakfast Cereal Market Overview, 2027," published by Bonafide Research, the market is expected to add USD 0.51 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment. However, the availability of alternative breakfast meals, as well as the high cost of raw materials, is likely to limit the growth of the Japan breakfast cereal market.

The population of Japan was 125.681 Million. There are 61.53 million males and 64.52 million females in Japan. The percentage of female population is 51.18% compare to 48.82% male population. Japan has 2.98 million more females than males. The GDP of Japan was USD 1.29 Trillion in 2021. The GDP of Japan was USD 4.94 Trillion in 2021. Japan’s main logistics and distribution point centers are in the countries’ major ports in Tokyo, Yokohama, Kobe, Osaka, and Fukuoka. Direct marketing in Japan includes mail order, telemarketing, direct response television and internet sales. Japan is the 5th largest direct selling market in the world, behind the United States, China, Korea and Germany. AEON, Seiyu, ITO-Yokado, Life Supermarket, Inageya, Maruetsu, Izumiya, Daiei, Tobu Store are the most popular super market in japan.

In Japan, many internationals will mention the food as one of their top reasons. Japanese sushi and ramen are world-famous, but there's much more to discover than just these two. Just consider all the different types of noodles and vegetables. Because Japan is an island country, it's developed a unique food culture with a range of ingredients produced within the country. Onigiri is essentially a rice ball wrapped in black seaweed. It's one of the most popular snacks, sold at every supermarket and every konbini. The most famous traditional Japanese dishes are relatively easy to make and usually contain some salt and ingredients or filings in the rice balls, like grilled salmon, pickled plums, or spicy cod roe. . Frugra (Calbee) is a popular cereal in Japan. The aroma of toasted brown rice and oats, accented by small pieces of dried fruits, makes it as cereal.

Covid-19
The COVID-19 pandemic has positively impacted the growth of the breakfast cereal market. Because of the pandemic, people have become more concerned about their overall health, both physical and mental. Due to this, people are now starting to have a healthy breakfast. With this trend expected to continue post-pandemic, breakfast cereal manufacturers are introducing private label products that consumers perceive as more convenient to shop for and cook in, with the added safety of pre-packaged constituents. The pandemic has transformed the way consumers plan their meals. New offerings give people the flexibility to shop conveniently and similarly create healthy meals from scratch. In contrast, consumer and brand awareness has grown, with retailers vying to maintain the highest safety standards while also focusing on quality and sustainability. Besides, COVID-19 has generated multiple opportunities for many private players to emerge in the markets to cater to inflated demand.



Considered in this report
• Geography: Japan
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Japan Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hot Cereal
• Ready to eat

By Ingredient Type
• Wheat
• Rice
• Corn
• Oats
• Barley
• Others

By Distribution Channel
• Supermarket & Hypermarket
• Convenience Stores
• E-Commerce/Online
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.