South Africa Cookies Market Overview, 2027

South Africa holds the Majority of Market Share in MEA region. The South African cookies market is mainly driven by increasing consumption of various assortments such as butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, waffle cookies, artisan cookies, and egg-based cookies. Cookies remain the most favored type of sweet biscuit and are regularly consumed by people of all ages in African countries. In addition, innovative marketing of cookies has boosted market sales. Cookies are a popular dessert in South Africa and are often eaten with English tea. In Cape Malay communities, desserts are popular during Eid. Often baked at home as part of the country's dessert manufacturing industry, they are sold alongside other popular South African desserts such as Koeksisters. Kaak malih, Ful sudani, Cinq centimes, Krichlate, Hertzoggie, Makroud el louse, Ghoriba, Fekkas, and Kaab el ghazal are some of the well-known brands of cookies consumed by people in South Africa.

According to the report, "South Africa Cookies Market Overview, 2027," published by Bonafide Research, the market is anticipated to add USD 0.16 billion by 2027. The increasing demand for bakery-based products among the population is the major factor driving the growth of the market. In addition, the changing lifestyle and working habits, availability of digestive, gluten-free, healthy Cookies are the key factor for fueling the market growth. Furthermore, economic improvement and growing disposable income are some other factors driving the growth of the market. Based on Product type, Bar Cookies are currently dominating the market with highest share in the market followed by drop cookies and molded cookies, Sandwich cookies is expected to grow more during the forecast period because of more nutritional benefits from the fillings of sandwich cookies such as ice creams, lemon curd, buttercream, Chocolate, ganache, and jam than other cookies categories. Flexible packaging and rigid packaging are the two categories based on the type of packaging. Rigid Packaging's market share is very closely followed by Flexible Packaging in terms of market share. The expansion of flexible packaging is anticipated to be constrained by rising government rules banning single-use plastics, whereas rigid packaging is anticipated to grow more quickly as plastic-free materials, papers, cardboards, and other raw materials are increasingly used in its production.

When it comes to dessert consumption, various biscuits and sweet dumplings are the most popular choices in South Africa, where the fruit is native. In South Africa, where meat consumption has fallen behind grains and pulses in comparison to Europe, the United States, and various Asian countries, the demand for food products such as bread, pasta, and cookies is gradually increasing.

The population of South Africa was 60.04 Million, of which 29.56 Million are male and 30.48 Million are female. Of the total population, 20 million are under the age of 14, 34 million have age between 15-64 years. The urban population is 8.2 million and the rural population is 1.26 million. As per World Bank, The GDP of South Africa USD 419.95 Billion in 2021, the inflation rate was 6%, and per capita income is $6,994.2 (2021). Due to decreasing per capita income and increasing inflation in South Africa, the consumption of cookies is expected to reduce. So, this factors will act as a limitations to the growth of Cookies Market in South Africa
Based on Distribution Channel, Supermarkets & Hypermarkets hold a major in South Africa Cookies Market as the advantage of getting all products in one location and also many options at the same time. The biggest hypermarkets and supermarkets in the South Africa are Shoprite Holdings, Spar Group, Pick n Pay, and Woolworths Holdings Limited. Shoprite Holdings is South Africa’s largest food retailer. It serves 35 million customers across Africa. Pick n Pay is the second-largest supermarket chain in South Africa. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across South Africa. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. Takealot.com, Makro.co.in, Amazon.com, and Alibaba.com are some of the top-ranked sites for shopping for FMCG products in South Africa.

The key Players in South Africa Cookies Market are AVI Limited, Cape Cookies, Continental Brands, Merba, Mondelez International, Pioneer Foods, RCL Foods LTD, Bisco Plus, Campbell Soup Company, in2food, Pladis, Quickbury, and Walkers Shortbread.



Recent Development:
• In April 2022, Flemish biscuit maker Lotus invested US$11m and commenced construction of its third factory in South Africa. Lotus has expanded its production capacity from 1,800 tonnes to about 3,100 tonnes.

COVID-19 IMPACT:
Due to the COVID-19 pandemic, the South Africa cookies market was not much impacted as cookies remained one of the most consumed snacks across the region. Moreover, consumers stacking long shelf-life items, including cookies and biscuits resulted in lesser product availability in the market. Nonetheless, consumers opting for convenient healthy snacking options drove the demand for different types of cookies. The COVID-19 has accelerated the adoption of online sales, and online sales will continue to be a growth channel for this category during the forecast period.

Considered in this report
• Geography: South Africa
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• South Africa Cookies market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Bar Cookies
• Sandwich Cookies
• Molded Cookies
• Pressed Cookies
• Rolled Cookies
• Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.)

By Packaging Type
• Flexible Packing
• Rigid Packing
• Other Packing

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores & Retailers
• Online Retailers
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.