Japan Cookies Market Overview, 2027

In Japan, due to growing consumer knowledge of health and safety issues, there is an increase in the demand for products made with natural components and no genetically modified substances. In addition to improving lifestyles, the popularization of easy purchases through online shopping, among other new methods of sales, is keeping the sector alive. Moreover, the cookie producers have effortlessly storable products on the shelf for e-commerce; thus, the increasing number of online retailers is boosting the cookie manufacturers' business. Moreover, the low-cost local manufacturers are improving and expanding their production capacities.

According to the report, "Japan Cookies Market Overview, 2027," published by Bonafide Research, the market is anticipated to increase by USD 0.44 billion from 2021 to 2027. The increasing demand for bakery-based products among the population is the major factor driving the growth of the market. In addition, the changing lifestyle and working habits, availability of digestive, gluten-free, healthy Cookies are the key factor for fueling the market growth. Furthermore, economic improvement and growing disposable income are some other factors driving the growth of the market. However, the rising manufacturing cost and price related to the cost of raw materials are factors expected to hamper the market growth. The availability of a wide variety of cookies as a snack for consumers is the major driving factor for the cookie market. It is a ready-to-use snack and is consumable at any time during the day. In addition, they are available at different prices, flavors, sizes, or quantities and with attractive packaging which makes them convenient to store and carry and hence is preferred by the majority of the population thereby augmenting the market growth.

Based on Product type, Bar Cookies are currently dominating the market with highest share in the market followed by drop cookies and molded cookies, Sandwich cookies is expected to grow more during the forecast period. Based on Packaging type, Flexible packaging leads the market with very minimal share ahead of Rigid Packaging. In terms of Distribution channel, Hypermarkets & Supermarkets have majority share of market followed by specialty stores, E-commerce/ online segment is expected to grow more among others during forecast period.

Consumers are increasingly looking towards healthier options for an improved lifestyle. Following this trend people are expected to want to cut back on the sugar in confectionery, which will increase demand for savory goods in the next couple of years. In comparison, the sales of confectionery products are expected to stagnate. Some people have already completely withdrawn sweets from their diets due to the high sugar levels they contain along with other preservatives. Therefore, people are expected to substitute consumption of confectionery products with more fruits and nuts. With the continuing shift from sugar heavy categories, companies are also expected to begin offering less-sugar heavy categories such as crackers and savory snacks to counteract concerns over sugar. At the same time, however, chocolates and candies are a category that offers opportunities for innovation. Manufacturers are expected to use more natural sources of sugar in their products or sweeteners like stevia, chicory root fiber and corn starch-sourced fiber. In Europe, companies that use non-digestible carbohydrates as sugar replacers will be able to claim a “lower blood glucose rise”.

Japanese cookies and biscuits you can easily buy from the country’s local grocery stores are Mr. Ito ChocoChips, Nomura Millet Biscuits, Morinaga Moonlight Cookie, Fujiya Country Ma'am Vanilla and Cocoa, Bourbon Alfort Mini Chocolate, Fujiya Country Ma'am Chocochip Cookies, Tohato Salty, Morinaga Marie Biscuit, Bourbon Choco & Coffee Biscuits, Morinaga Choice Biscuit, Bourbon Rumando, Ginbis Tabekko Dobutsu, Glico Sunao Soy Milk Butter Cookies, Glico Bisco and Morinaga Chocochips Cookie. In a lot of countries around the world, these are being sold in grocery stores. The product we’re talking about is Meiji’s Hello Panda. But while these delicious cookies originate from a Japanese food company, they’re actually not being distributed in the country.



There are also snacks bringing in more “spicy and savory” elements, like Japanese sandwich cookies with butter and black pepper infused in the cream and pretzel sticks from Vietnam with spicy barbeque-flavored cream filling. Then on the far end of the innovation spectrum, meat-lovers who also have a sweet tooth would go wild for the beef jerky cookies found in China and Taiwan which feature a beef jerky center (or others feature the jerky chopped and mixed into the cookie batter like chocolate chips) encased in a sugar cookie, giving the snack a salty, crispy, sweet, and chewy texture at the same time.

The most popular supermarket in Japan are National Azabu, Bio c’ Bon, KALDI Coffee Farm, Picard, Seijo Ishii, Eataly, Nissin World Delicatessen, Kinokuniya International, Dean and DeLuca, Seoul Ichiba, Toko, Indonesia Okubo, Thailand Shop , Asia Super Store, Yugi, Shoten (Youyi Asian Market), Nasco Halal Food.

Covid-19
The COVID-19 pandemic initially caused the temporary shutdown of manufacturing plants and loss of manpower, which reduced the production of cookies. In some countries, the cookie manufacturers were exempted from the lockdown restrictions, but the difficulty in the procurement of raw material due to the least mobility led to a shortage of production. The import and export ban imposed in several countries led to the disruption of the supply chain market. The domestic supply chain disruption caused due to the transportation restrictions and shutdown of distribution channels impacted the sales and revenue of the cookies market. Supermarkets and retail stores faced a shortage of the product due to initial panic buying and later due to the shutdown. The demand for cookies increased, whereas the supply was not able to meet the requirements.

Considered in this report
• Geography: Japan
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Japan Cookies market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Bar Cookies
• Sandwich Cookies
• Molded Cookies
• Pressed Cookies
• Rolled Cookies
• Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.)

By Packing
• Flexible Packing
• Rigid Packing
• Other Packing

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores & Retailers
• Online Retailers
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.