Italy Dried Fruit Market Overview, 2028

In Italian, the term "dried fruits" encompasses both fruits and nuts, while being careful not to detract from the distinct flavours found in these delights. There is, in fact, a wide range of delicacies that are unified by the strength of the high energy they provide. The dehydration of this food allows for greater focus on its nutrients, resulting in a product whose weight is proportional to its exceptionally rich nutrients. Nutritionists recommend eating dried fruits and nuts throughout the year due to the abundance of energetic substances such as minerals, vitamins, and unsaturated fatty acids that fight cholesterol build-up. Castrofrutta SAS, Antonio Caudullo SRL, La Casareccia, Agri Cereal Mandorle, and Befer Fruit SRL are some of the local players in the dried fruit market. As per the OEC, Italy exported $105 million in dried fruits in 2020, making it the world's eighth-largest exporter of dried fruits. Italy imported $65.5 million in dried fruits in 2020, making it the world's tenth-highest importer of dried fruits. In 2017, the average tariff for dried fruits in Italy was 2.53%. Italy mostly exports dried fruits to Germany, France, the United Kingdom, and Scandinavian countries, particularly Norway, Denmark, and Sweden. Other markets, such as Austria, Romania, Belgium, and the Netherlands, which are particularly open to innovation, appear to be on the rise.

According to the research report, "Italy Dried Food Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 159.42 Million in market size by 2028. Based on product type, dried berries lead the market with more than 35% of the market share due to the fact that they include varieties such as cranberries, blueberries, black currants, strawberries, raspberries, lingonberries, boysenberries, elderberries, huckleberries, etc. Dried fruits such as apples, oranges, pineapples, mangoes, etc. are anticipated to grow more during the forecast period due to an increase in the changing preferences of consumers for dried fruits. Based on nature, the conventional dried fruit segment holds the largest market share of around 70% due to its increased consumption among consumers. Further, the Organic dried fruits segment is anticipated to register significant growth during the forecast period due to increased awareness regarding organic products and their health benefits. In Italy, consumer demand for healthy snacks produced from natural ingredients is driving the rising demand for dried fruit. Increased affluence and prosperity, the need for quick foods, and rising health concerns among consumers have all contributed to this demand. Technology has also played a vital role in the sector's progress. The growing consumer interest in dried mango in Italy is being driven by the increased demand for healthy snacking as well as product innovation. "Healthy snacks" is a prominent trend that is in line with the rising consumption of dried mango. Consumers are looking for healthier alternatives to eating between meals or snacks that can be used to substitute meals.

As per the World Bank, Italy's population was 59.07 million in 2021, with 28.78 million men and 30.29 million women. The majority of the population, 38.4 million people, are between the ages of 15 and 65. Rural areas have 10.8 million people, whereas urban areas have 56.5 million. The World Bank estimates that Italy's GDP in 2021 will be 2.1 trillion USD, with an inflation rate of 1.9% and a per capita income of US$35,551.3. The growing population, which leads to increased consumption, is the primary driver of the dried fruit market in Italy.

Supermarkets and hypermarkets are dominant in the Italian dried fruit market due to the convenience of having all products in one place and a large selection all at once. Conad, Selex, Coop, Végé, and Agorà are some of Italy's largest supermarkets and hypermarkets. Conad is Italy's largest supermarket network, with around 3,300 outlets across the country. There has been a substantial increase in internet usage and the use of e-commerce websites to purchase commodities such as dried fruits in recent years. Carrefour, Walmart, Amazon, and other well-known vertical experts are flocking to the business.

Covid-19 Impacts:
The COVID-19 epidemic increased demand for dried goods since fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to supply chain and distribution channel disruptions caused by lockdowns. However, the epidemic has increased the demand for freeze-dried vegetables and fruits in the country, which will be used in soups, snacks, bread, dressings, and confectionary food commodities. With increased consumer health consciousness in the COVID-19 scenario, customers were aware of the detrimental consequences of artificial food additives used to preserve food, fueling demand for healthy and natural food products.

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Manmayi Raval

Research Consultant

Considered in this report
•Geography: Italy
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Italy Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Prunes
•Others

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By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.