United Kingdom (UK) Dried Fruit Market Overview, 2028

As the top European importer of dehydrated fruit, the UK has a high need for a variety of dehydrated fruits for a variety of applications. According to Fresh Plaza, the UK is the world's largest consumer of dried grapes, followed by prunes, dried apples, tropical fruits, and super fruits. Because of the numerous applications for dehydrated fruits, entrepreneurial dehydrated fruit producers can select from a variety of niches based on the size of their business and target market. Focusing on customer demand for healthy snacks with natural ingredients, as in other packaged snack sectors, is a huge opportunity for small firms producing dried fruit. Other possible markets include dried and crystallised fruit for decorative purposes. Some of these imports were snacks distributed for retail sales, while other dehydrated fruit imports are key elements in the company's goods, exhibiting the industry's adaptability.

According to the research report, "UK Dried Food Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 303.42 Million in market size by 2028. Consumer demand for healthy snacks made from all-natural ingredients is driving up demand for dehydrated fruit in the UK. This demand has been fuelled by rising income and prosperity, the need for quick foods, and rising health consciousness among consumers. Technology has also played an important part in the advancement of the sector. Given the market dynamics in the UK's dehydrated fruit industry, the primary options for producers include importing fruits to produce dehydrated products or diversifying through businesses that currently produce other fruit-based products. The idea of applying dehydration technology to generate other products gives alternative revenue streams and lowers waste from disposing of produce that would otherwise be inappropriate for human eating and retail for companies that already produce other fruit-based products.

Dried pineapples, papayas, and mangoes: Tropical dried fruit is in high demand, and many purchasers in the UK are currently unable to meet their requirements. Prices are rising as well. Long-term manufacturing of tropical dehydrated fruit can create opportunities for developing countries eager to begin production and compete with major suppliers like Thailand. This is especially true for naturally dried tropical fruit that has no added sugar. Dried mango is mostly offered as a sugar-free product in strips, chunks, and dice and is nearly solely distributed through retail establishments, notably those servicing ethnic groups; however, it is also used in the production of chutney. Even though dried mango has been imported into the UK for several years, market growth has been modest. The main reason for this has been its high price, but it is also said to be attributable to consumer conservatism and the poor flavour of some of the imported items. A single importer's small quantity of dried (pink) guava is marketed as dice and halves in the United Kingdom. Dried mango and guava are both utilised in tropical fruit blends sold in retail packets. Only a few packers have used dried melon to provide variety to dry fruit and nut combinations. Its popularity is growing. Attempts have been made to introduce dried jack fruit, but its flavour has been found unacceptable by consumers.

As per the World Bank, the United Kingdom will have a population of 67.3 million people in 2021, 33.25 million of whom are men and 34.05 million of whom are women. The majority of the population (422.7 million) is between the ages of 15 and 65. Country regions have 10.8 million people, whereas metropolitan areas have 56.5 million. According to the World Bank, the UK will have a GDP of 3.19 trillion USD in 2021, an inflation rate of 2.5 percent, and a per capita income of US$47,334.4. Increasing population resulting in increased consumption is the major factor driving the growth of the dried fruit market in the UK.

Due to the ease of having all products in one place and a huge selection all at once, supermarkets and hypermarkets predominate in the UK dried fruit market. The biggest supermarkets and hypermarkets in the UK include Tesco, Sainsbury’s, Co-op Food, Waitrose, Morrison’s, and ASDA. Tesco, the UK’s largest supermarket chain, has around 4,000 stores and a product range that focuses on price over quality. Sainsbury’s, Tesco’s biggest competitor, has over 2,000 stores. In recent years, there has been a significant increase in internet usage and the use of e-commerce websites to buy goods like dried fruits. The industry is attracting well-known vertical experts like Carrefour, Walmart, Amazon, and others.

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Manmayi Raval

Research Consultant

Covid-19 Impacts:
The COVID-19 epidemic increased demand for dried goods since fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to supply chain and distribution channel disruptions caused by lockdowns. However, the epidemic has increased the demand for freeze-dried vegetables and fruits in the country, which will be used in soups, snacks, bread, dressings, and confectionary food commodities. With increased consumer health consciousness in the COVID-19 scenario, customers were aware of the detrimental consequences of artificial food additives used to preserve food, fueling demand for healthy and natural food products.

Considered in this report
•Geography: UK
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•UK Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

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By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Prunes
•Others

By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.