Brazil Dried Fruit Market Overview, 2028

In Brazil, the increasing consumer awareness about the ill effects of artificial food additives used for food preservation is fueling the demand for natural and healthy food products. The high demand for convenience food and other ready-to-eat food and beverage products, owing to busy lifestyles, is further leading to increased consumption of the products in the country. The growth of the dried fruit market is being driven by rising demand for seasonal fruits, which have a longer shelf life. In addition, the easy packaging of these dried fruits aids in their shelf-life stability, which encourages customers to consume dried fruits as a snack rather than unhealthy, sugar-filled food. This is another factor expected to support the market's growth during the forecast period.

According to the research report, "Brazil Dried Food Market Overview, 2028," published by Bonafide Research, the market is projected to add USD 0.15 Million by 2028. With an increasing number of consumers opting for healthy foods, including instant foods that are rich in nutrients, the market is witnessing rapid growth. Also, an increasing number of product introductions by manufacturers with varieties, new flavors, and enhanced taste will add to the dried food product market's growth. Dried foods go through a dehydration process aimed at elongating their shelf life and are extensively used as a prominent substitute for fresh foods. The moisture of food is removed through a machine (a dehydrator) or natural process. Berries, raisins, figs, prunes, and apricots are the most common examples of food dried across the country. They are categorised as organic and conventional based on their nature and come in a variety of forms, which include powder, slices, granules, and whole dried. Dried food holds numerous applications in the food and beverage industries.

The dried foods market is booming in Brazil due to the growing number of health-conscious people and their increasing preferences for healthy and nutritious food products. Moreover, the growing middle-class population, increasing disposable incomes, and demand for natural-ingredient snacks also contribute to the market’s expansion. In addition, the increasing popularity of breakfast and snack cereals that contain dried foods to increase nutritional value, such as oatmeal, muesli, cornflakes, and so on, is further stimulating the growth of the industry. Furthermore, the product’s characteristics, such as its low perishability and ease of transportation, make it a popular choice for healthy snacks. As a result, the emerging trend of on-the-go products supports the industry’s growth.

Consumer awareness about the negative consequences of added colours and flavours has influenced them to choose healthier eating habits. Clean labels, or label-friendly products, cut through the clutter of too much data and represent valuable information, which gives consumers a sense of control over their well-being. Clean-label items are in high demand because consumers want food without artificial additives or preservatives. Dehydrated fruit manufacturers are optimising ingredients to provide label-friendly products. Customers are looking at the back of packages more than ever before to check for the ingredients and are drawn to clean-label products, which were previously uncommon, increasing the demand for preserved fruits that require less processing.

Supermarkets and hypermarkets held the largest share. Over the past few years, supermarkets and hypermarkets have witnessed significant growth in the nut and dehydrated fruit categories. The retail chains are appealing to health-conscious consumers by expanding their organic and natural product lines. Furthermore, increasing supermarket penetration in developing countries will boost product sales through this distribution channel. Some of the main supermarket chains in Brazil are Companhia Brasileira de Distribuiço, Carrefour Comércio e Indstria Ltda., Wal-Mart Brasil Ltda., Cencosud Brasil Comercial Ltda., Companhia Zaffari Comércio e Indstria, and many more. Convenience stores hold a notable share of the market, especially in developing countries. Several countries have specialised retail stores for the product, for instance, shops on the street and public markets, and specialty stores. Online distribution is anticipated to expand at the fastest CAGR.

Covid-19 Impacts:
The outbreak of COVID-19 has increased the demand for dried foods as fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to obstructions in the supply chain and distribution channels due to lockdowns. However, this pandemic has led to the demand for freeze-dried vegetables and fruits, which are to be utilised in soups, snacks, bakery, dressings, and confectionery food commodities in Brazil. With rising consumer consciousness about health in the COVID-19 situation, consumers were aware of the harmful effects of artificial food additives utilised to preserve food, fueling the demand for healthy and natural food products.

Considered in this report
•Geography: Brazil
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Brazil Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries
•Prunes
•Others

By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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